Académique Documents
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SPORTS PARK AT
SAPUTARA
Project Prepared
By:
About us
Kinsfolk Infra Engineering is a Surat, Gujarat, India based firm
having a well defined goal to expand in the field of the
hospitality & entertainment sector within the short span thereby
improving the overall social standards to the required
expectations of the fast growing Metros &/or Tier II cities as
well as improving on the tourism expectations.
ADVENTURE PLUS is an adventure sports park with a
difference! Being the first of its kind in India and the largest in
Asia, it boasts a number of adventure activities - covering land,
water and air - guaranteed to give you an adrenaline rush and fill
your day with fun. Not only are the activities at Adventure Plus
challenging, but they leave you wanting more! In addition to
this, the park's natural environs make it the perfect destination
for literally whatever it is you want to do.
MANAGEMENT
Member1, Marketing & Customer analysis: Member 1 is an
expert and has good knowledge about online advertising and has
contacts with Gujarat tourism that would help us bring in the
target audience.
Member 2, Law & Corporate affairs: Member 2 is also a
marketing expert and has a good grip of all the laws and
corporates affairs and so land at lease and earth moving will get
easy for the park.
Member3, Operations and HR Management: Member 3 is an
expert in the operations and management of the HR and dealing
with the partners employees Adventure Plus who will be taking
care of the park for the initial four years.
Organizational Structure
Administrative
Operations
Facilities Maintenance
General Manager
Shift Leader
Lead Supervisor
Hands on Repairman
Operations Manager
Helpers
Safety Oversight
Food Handlers
Contract review
Housekeeping
Inventory Control
Public Relations
Promotions
Activities Coordinator
Concept
Plan
Concept Plan
We are planning to develop an experiential tourism destination. We
will cater and entertain all age group. There will be activities and
entertainment for all group ages.
To start with at entrance there will be a food court it will be a joint
where all major food chain will have stalls.
So revenue from people who are not enjoying activities revenue can
be generated from them.
Baby Crche facility will be provided at entrance.
Ticket counter
At entrance there will be ticket counter where tickets will be issued
with internal layout map also safety instructions will be displayed
.There will be arrangement for toilets and baby sitting area. There
will be also first-aid room. At entrance disclaimer form will be filled
from all the entrants.
Souveniour shop
It will be showcasing all the products manufacture in Saputara and Dang
province in one way it will be platform for local products.
Science Centre
There will be a science Centre at entrance it will be displaying science
models so that for school children can be benefited from it.
Botanical garden & Butterfly Park
There will be big trees which will be planted by breaking and
excavating rock strata also there will be beautifully landscaped 1 acre
garden where old people can sit and relax. There will be also kids
park with swing slides.
Golf course /partly lawn
There will be a 4 acres mini golf course /party lawn with small amphi
theatre where for night stay guest cultural show or live rock band or
entertainment programmers/show can be arranged.
Cafeteria
There will be 400 people sitting cafeteria where buffet meals will be laid. The
package will include buffet meals. For night guest ala-carte menu will be
offered.
Conference room
There will be a conference facility for 200 appax it will be equipped with all
facilities such as video conferencing and multimedia at night it will be
converted to disco.
Dormitories
There will be arrangement for dormitories it will be offered for people with
budget constraints school college picnics group bookings wedding guests.
Toilet facilities
There will be toilet facility at all locations with five urinal s, two set of
western commode toilets and wash basin for male and washbasin 5 toilets
and child care area .
Prayer room
There will be all religion prayer room where people can pray.
List of
Adventure
Activities
Adventure Activities
1. All-Terrain Vehicle (ATV
2. Artificial Climbing wall for
Rappelling and Rock
Climbing
3. Artificial Water Fall
Rappelling Wall
4. Natural Rappelling and
Rock climbing
5. Obstacle Course for
children
6. Paragliding / Para motoring
7. Trekking and Hiking
8. Zip line/ Canopy tour from
Hill
9. Alpine Tower
10.Bungee Jumping
11.Mountain Biking
12.Paint Ball Shooting
13.Remote Control Cars
14.Zorbing
15.Valley crossing
16. Cricket
17.Half Pipe
18.BMX Cycle
19.Skating Ring
20.Army Assault
Course
21.Archery
22.Riffle Shooting
23.Burma Bridge
24.Rope Course
25.Mountaineering
Gears
26.Gyro Gym
27.Mini Golf
28.Aero Modeling
29.Sumo Wrestling
30.Moon Jumper &
Pogo Stick
31.Tennis &
Badminton Court
32.Artificial
Snorkeling
33.Indoor Recreation
Center
34.Spa
35.Swimming Pool
36.Rain Dance
37.Library/ Reading
Room
38.Meditation Room
39.Science Center
40.Butterfly Park
41.Amphi Theater
Land
Adventures
RAPELLING
SPIDER
VALLY
CROSSING
ARMY
OBSTACL
ROPE BRIDGE
ATVS WITH
ATV TRACK
ARCHERY AND
RIFFLE SHOOTING
ZORBING
WITH RAMP
SUSPENDED BRIDGE
BUNGEE JUMPING
ZIPLINE
DIRT BIKING
PAINTBALL
ARENA
SKATING RINK
ROPE COURSE
PARAGLIDING/MOTORING &
GYROGYM
Water
Activities
KAYAKING
WATER SPORTS
STAY
ALPINE TENTS
5 MEN TENT
SWISS TENTS
CONFERENCE ROOM
CULTURAL ACTIVITIES
Business
Plan
LOCATIONAL ANALYSIS
Key Centres
Gujarat State.
Surat
Vapi/Valsad/Daman
Bharuch/Dahej
Vadodara
Ahmedabad/Gandhinagar
Maharastra State.
Nasik
Mumbai
Marketing strategy
Customer base
Target market segment
Large number of ever rising Textiles, Diamond,
Automobiles & I.T. techies and large multinational and
multiracial college students population ,a large
number of white collar working class employed by
large multinational
engineering companies and
service industry .With these customer profile their will
be no shortage of people flocking to proposed Park.
Camping: The ever rising trend for camp life amongst
schoolchildren
is
becoming
vast
enough
to
commercialize the activity. This will be one of the
major sources of revenue.
Tired of throwing wedding and other parties in
congested and concretized city areas, people fancy
outdoor scenic and nature spots to which of course our
proposed resort will measure up to the expectation.
Demographic
Marketing channels
Sales Brochure
Advertising(Print , Radio, F.M.)
Travel Agents network
Deals on internet
Google optimisation of website
School picnic agents
Taxi unions
Register vendor for corporates
Trainers
Event management companies
Outdoor media
Deals with hotels in Saputara, Shirdi & Nasik.
SWOT Analysis
STRENGTH
WEAKNESS
Excellent Accessibility
Proximity to nature
Limited Capacity
Health beneficiary
OPPORTUNITY
THREAT
Employment Generation
PESTAL
Political factors:
Government regulations regarding employee hygiene, health and food regulations,
food standards, etc.
Government policies regarding the theme park industry and managing eateries.
These may include licenses, inspections by health and food departments, etc.
Economic factors:
Interest rates would affect the cost of capital, the rate of interest being directly
proportionate to the cost of capital.
Rate of inflation determines the rate of remuneration for employees and directly
affects the price of the restaurant's products. Again, the proportion between the
inflation rate and wages/prices is direct.
Economic trends act as an indicator of thesustainabilityand
profitability of your business in the chosen region and help you in
deciding your marketing strategy.
Social factors:
Eating habits of the people in your chosen business
environment and the weather of Saputara is always
may, and certainly will, affect your marketing decisions.
Ratio of people preferring to eat out regularly.
Technological factors:
A good technical infrastructure would lead to better
production, procurement and distribution logistics,
resulting in reduced wastage and lower costs.
Effective technology may be a decisive factor for food
technology innovation, better presentation, more
effective business marketing, etc.
Our Goal
Produce maximum revenue, but still able to offer
affordable entertainment
Provide the best games/family sports
Great food
Little or no educational curve
Repeat customers/tournaments/enjoyment
Provide activities for a large range of age groups
Unique in design with comfortable ambience
Exciting work environment
Estimated
Growth
Revenue
Estimates:
Year 1 : 365 days X 80 Person/day = 29200 Person/Year X
Rs.1200.00/Person
Year 2 : 15 % increase in Occupancy
Year 3 : 10 % increase in Occupancy
Year 4 : 5 % increase in Occupancy
Investment
Plan
COST ESTIMATION
Sr. No.
A
1
2
3
4
5
6
7
9
10
11
12
13
14
15
Total
25.00
5.00
3.00
5.00
3.00
10.00
2.50
2.00
15.00
1.00
15.00
15.00
50.00
3.50
15.00
170.00
Conti
Sr. No.
Total
Zorbing (2 Nos.)
6.00
Shooting Range
4.00
Cricket
3.00
Dirt Bike
3.00
Half Pipe
5.00
2.00
10
Skating Ring
4.00
11
Zipline
8.00
12
Paint ball
5.00
13
2.00
14
4.00
15
Alpine Tower
1.50
16
Archery
1.90
17
Riffle Shooting
1.50
18
Burma Bridge
2.00
19
Paragliding/Paramotoring
2.00
10.00
12.00
10.00
Conti
Sr. No.
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
Total
3.00
3.00
2.00
2.00
7.00
5.00
23.00
2.00
5.00
7.00
2.00
40.00
20.00
8.00
15.00
3.00
10.00
5.00
3.00
1.50
253.40
423.40
Implementa
tion
Schedule
PROJECT PHASING
Month
Sr.
No.
A
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
9 to 11 to
Work
1 to 2 3 to 4 5 to 6 7 to 8 10
12
Civil, Plantation & Miscellaneous Works
Earth Moving
15.00 0.00 0.00 10.00
Fertilizer
1.00 1.00 1.00 2.00
Plants
2.00 1.00
Gardening Machinery
1.00 4.00
10.00
1.00 1.50
1.00 1.00
Correl Plastic
1.00
Plumbing
Miscellaneous
8.50
Total
25.00
5.00
3.00
5.00
3.00
10.00
2.50
2.00
15.00
1.00
15.00
15.00
50.00
3.50
15.00
170.0
0.00
0
Conti
Month
Sr.
No.
B
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
9 to
1 to 2 3 to 4 5 to 6 7 to 8 10
Work
Various Sports Equipments
Zorbing (2 Nos.)
Shooting Range
Cricket
Half Pipe
Skating Ring
Zipline
Paint ball
Alpine Tower
Archery
Riffle Shooting
Burma Bridge
Paragliding/Paramotoring
2.50
2.50
3.00
2.00
2.00
4.00
1.00
2.00
3.00
1.00
3.00
1.00
1.00
2.00
2.00
2.00
4.00
0.50
1.00
0.50
1.00
7.00
11 to
12
Total
2.00
2.00
5.00
3.00
2.00
1.00
5.00
1.00
3.00
2.00
3.00
3.00
3.00
10.00
6.00
4.00
3.00
12.00
3.00
5.00
2.00
4.00
8.00
5.00
0.40
2.00
4.00
1.50
1.90
1.50
2.00
10.00
0.50
1.00
1.00
3.00
Conti
Month
Sr.
No.
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
9 to
1 to 2 3 to 4 5 to 6 7 to 8 10
Work
Rope Course
Mountaineering Gears
Gyro Gym
Valley Crossing
Lawn for Golf
Spa
Tents (23 Nos.)
Sand Beach for Tent
Butterfly Park and Maize
Science Centre
Renewable Energy Information
and Display Centre
Restaurant
Food Court
Kiosk for Small Shopping Centre
Conference Facility
Library and Reading Room
Bus and other Vehicles
Generator Set (50 Kv)
Ambulance
First Aid Center
2.00
2.00
2.00
2.00
2.00
5.00
2.00
1.00
2.00
2.00
11 to
12
Total
1.00
3.00
2.00
3.00
3.00
2.00
3.00
5.00
3.00
3.00
2.00
2.00
7.00
5.00
8.00 23.00
2.00
2.00
5.00
5.00
7.00
2.00
5.00 5.00
5.00
3.00
1.00 0.50
108.5
Sub-Total 0.00 13.50 80.50
0 29.40 21.50
116.0 177.5
Total 18.00 52.50
0
0 37.90 21.50
2.00
40.00
20.00
8.00
15.00
3.00
10.00
5.00
3.00
1.50
253.4
0
423.4
0
Demand risk: The estimated demand is more and so, if the forecast goes
wrong then it would be a great loss to the company as a whole be it
financially or goodwill or contacts as all are aiming at it to be flawless and
so it needs to keep a grip on the advertising and try to pull as much as
people for the first four years.
Adventure Plus risk: This is a key to the success of the park as they are
out partners for the company for the initial four years and so they will have
to be kept with proper care or else it would be difficult to maintain the park
without their help, as not one is experienced as Adventure Plus in Gujarat.
Technology risk: This is a great risk for the company as we have to be
technologically strong as it is a hill station and so there is always issues
about the network and Wi-Fi so it has to be maintained to maintain the
standard of the park and so it has to be taken special care.
THANK YOU