Product Development Process &

House of Quality of Waterproof

Running Shoes
SUBMITTED BY:
ISHAK FIRDAUZI R (29114333)
YUDITH PRADIPTA (29114429)
DIONI MARSANA A (29114431)
DANIEL HANRY SITOMPUL
(29114446)

WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESS

PHASE 0:
PLANNING

PHASE 1:
CONCEPT
DEVELOPMENT

PHASE 2:
SYSTEMLEVEL DESIGN

PHASE 3:
DETAIL
DESIGN

PHASE 4:
TESTING AND
REFINEMENT

PHASE 5:
PRODUCTION
RAMP-UP

MARKETING

Running event
trend. People
need Running
Shoes, want
the most
comfort and
waterproof
Running
Shoes, but
they cant buy
the waterproof
one because
this kind of
product not
yet available
on the market

The product can

compete with
other running
shoes, because
our shoes have the
waterproof
technology

Product option is
Running Shoes
waterproof for
babies, toddler,
or child.

Produce
comfort
Running shoes
with waterproof
technology for
active runners
with age 18-50
years old,
female and
male

Use taslan
waterproof
material for this
shoes with
superiority such
as light weight,
firm, flexible,
can absorb the
sweat, and easy
to dry. This shoes
have a
waterproof
technology and
comfortable to
wear

Distribute the
product to Key
Opinion Leader
(KOL)

Market
segments is
runners, age
18-50 yo,
Female and
male

Customer needs is
waterproof
running shoes and
comfortable
The lead users is
runners

target sales price

point Rp
400.000

Have a booth
promotion at
running event

Running track

Introducing the
new product to
the segmented
market

WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESS

PHASE 0:
PLANNING

PHASE 1:
CONCEPT
DEVELOPMENT

PHASE 2:
SYSTEMLEVEL DESIGN

PHASE 3:
DETAIL
DESIGN

PHASE 4:
TESTING AND
REFINEMENT

PHASE 5:
PRODUCTION
RAMP-UP

DESIGN

Running shoes
that
comfortable
for runners
and have
waterproof
technology

The design it
self must
ergonomics
and
fashionable

This product will

success at the
market because of
running trend and
also for now most
people use
running shoes for
daily activity

With taslan
material, our
product can be
developed as
waterproof shoes
and can absorb
the sweat

Alternative
product from
taslan
waterproof
material is jacket
shoes that can
use for any other
type of shoes
beside our
waterproof
running shoes

Material that
we use is taslan
waterproof

Performance
from this
waterproof
running shoes as
good as the basic
running shoes
and still comfort
after a long run

Different design
for different
category

With our booth

at running event,
are people who
participate that
event have an
awareness for
our product
Through several
event we could
gather feedbacks
for the
development

WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESS

PHASE 0:
PLANNING

PHASE 1:
CONCEPT
DEVELOPMENT

PHASE 2:
SYSTEMLEVEL DESIGN

PHASE 3:
DETAIL
DESIGN

PHASE 4:
TESTING AND
REFINEMENT

PHASE 5:
PRODUCTION
RAMP-UP

MANUFACTURING

Product defect
because of
machine error
that can make
our shoes not
symmetric.
The key
material
(taslan)
doesnt met
our demand to
produce our
product

Estimation
production cost is
Rp 90.000 per
shoes, produce
100 shoes, total
production cost
Rp 9.000.000.
Total labor cost
for 5 employee
Rp 7.500.000.
Rent and
equipment for 100
shoes Rp
4.000.000. Total
manufacturing
cost is Rp
20.500.000

Supplier for key

component is
soles supplier,
insoles supplier,
tansal
waterproof
supplier, ropes
supplier

Pick the colour,

customize the
design, make
the prototype,
consturcted

Train workforce,
testing the final
design

Raw Material
Component

Manufacturer
Retailer
Consumer

With this
manufacturing
cost and profit
that we get, we
think this business
is feasible to
produce this
product

Target cost for

this waterproof
running shoes is
Rp 300.000

Get
standardization
from creadible
institution, such
as ISO 9001

Evaluate than
modified the
design base on
analysis the
prototype

Begin operation
of entire
waterproof
running shoes
product

WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESS

PHASE 0:
PLANNING

PHASE 1:
CONCEPT
DEVELOPMENT

PHASE 2:
SYSTEMLEVEL DESIGN

PHASE 3:
DETAIL
DESIGN

PHASE 4:
TESTING AND
REFINEMENT

OTHER FUNCTIONS

Research :
endorse
athlete to use
our product to
demonstrate
the ability of
the shoes
Finance :
Achieve break
event point in
6th month

Finance : hire
finance consulting
to give us insight
about our
financial state and
solve our
financial problem

General :
consultant to
analysis why
consumer want
to use our
product

General
management :
human capital
management

Legal : regiser the

brand to the
government

Service :
conduct the
survey about our
product

Sales : we create
unique sales
proposition, for
the segmented
market

PHASE 5:
PRODUCTION
RAMP-UP