DEMOTION STRATEGY

DEMOTION STRATEGY
DEMOTION STRATEGY IS ONE OF THE
TYPE OF EMPLOYEE “IMPRESSION
MANAGEMENT STRATEGIES”.

IMPRESSION MANAGEMENT–IMPRESSION
MANAGEMENT IS THE PROCESS BY
WHICH PEOPLE ATTEMPT TO MANAGE OR
CONTROL THE PERCEPTIONS, OTHERS
FORM OF THEM.
THERE ARE BASIC TWO STRATEGIES OF
IMPRESSION THAT EMPLOYEES CAN USE.

DEMOTION – PREVENTIVE STRATEGY :

EMPLOYEES ARE TRYING TO MINIMIZE
RESPONSIBILITY FOR SOME NEGATIVE OR TO
STAY OUT OF TROUBLE.

PROMOTION – ENHANCING STRATEGY :

EMPLOYEES ARE SEEKING TO MAXIMIZE
RESPONSIBILITY FOR A POSITIVE OUTCOME OR
TO LOOK BETWEEN BETTER THAN THEY REALLY
ARE.
 CHARACTERISTICS
ACCOUNTS :
THESE ARE THE EMPLOYEES WHO
ATTEMPTS TO EXCUSE OR JUSTIFY
THEIR ACTIONS.
Eg. EXCUSES ARE NOT FEELING WELL
OR NOT GETTING SOMETHING DONE
ON TIME BECAUSE OF ANOTHER
HIGHER-PRIORITY ASSIGNMENT.
 CHARACTERISTICS
APOLOGIES :
WHEN THERE IS NO LOGICAL WAY OUT,
THE EMPLOYEE MAY APOLOGIES TO
THE BOSS FOR SOME NEGATIVE EVENT.
SUCH AN APLOLOGY NOT ONLY GIVES
THE IMPRESSION THAT THE INDIVIDUAL
IS SORRY BUT ALSO INDICATES THAT IT
WILL NOT HAPPEN AGAIN.
THE EMPLOYEES IS BIG ENOUGH TO
FACE UP THE PROBLEM AND SOLVE IT.
 CHARACTERISTICS
 DISASSOCIATION :
WHEN EMPLOYEES ARE INDIRECTLY
ASSOCIATED WITH SOMETHING THAT WENT
WRONG THEN THEY MAY SECRETLY TELL
THEIR BOSS THAT THEY FOUGHT FOR THE
RIGHT THING BUT OVERRULED. EMPLOYEES
USING THIS APPROACH TRY TO REMOVE
THEMSELVES BOTH FROM THE GROUP AND
FROM RESPONSIBILITY FOR THE PROBLEM.
Eg. IF AN EMPLOYEE IS A MEMBER OF A
COMMITTEE OR WORK TEAM THAT MADE A
BAD DECISION.
THANK YOU