Research Project

on
Study the issues in marketing
of Pharmacy Products
Submitted by:
Md Zulquarnain
01815603913
MBA 4th Sem

Objective of Study

1. To Study the issues in Marketing of Pharmacy

Products (Medicines)

2. To understand how to make a Strong position in

Market with respect to Pharmacy (Medicines)

Research Methodology
Study Design:
Qualitative Study Design:
Qualitative Study design is used as the issues of
marketing of pharma products will be Studied.
Source of data collection
Primary source: In depth Interview of Doctors and
Chemists
Secondary Source: Magazine, newspaper, Internet

Data Analysis
1.Doctors Prescribed the Medicine on the basis
of Retail Price of the Products
50%
50%
45%
40%
35%
30%
25%

20%

20%

20%

10%

15%
10%
5%
0%
Strongly Agree

Agree

Disagree

Strongly Disgree

Interpretation
As per the above Statement 20% Doctors Strongly agree,50% agree, 20 Disagree and
10% strongly disagree that they Prescribed the medicines as according to retail price of
the Products

2.Attractive and Simple Package is more

convenient
50%
45%
40%
35%
30%

50%

25%
20%

30%

15%

15%

10%

5%

5%
0%
Strongly Agree

Agree

Disagree

Strongly disagree

Interpretation
As per the above statement 50% strongly agree, 30% agree, 15% disagree and 5%
strongly disagree that attractive and simple package is more convenient

3. The Certification of the products is check by

Doctors before Prescribing it
80%
70%
60%
50%

80%

40%
30%
20%

20%

10%

0%

0%

0%
Strongly Agree

Agree

Disagree

Strongly Disagree

Interpretation
As per the above statement 80% strongly agree, 20% agree, 0% disagree, 0%strongly
disagree that the certification of the products is check by doctors before prescribing it

4. Preference given to the Products

which Contain effective Molecule
60%
50%
40%
60%
30%
20%
20%
10%

10%

10%

0%
Strongly agree

Interpretation

Agree

Disagree

Strongly disagree

As per the above statement 60% Strongly agree, 20%agree,

10%disagree and 10% strongly disagree that the preference given to
the products which contain effective molecule

5. Moisture Free Package is one of the major

issue before prescribing it by Doctors
40%
35%
30%
25%

40%

20%

30%

15%

20%

10%

10%

5%
0%

Interpretation

Strongly agree

Agree

Disagree

Strongly disagree

As per the above statement 40% strongly agree, 30% agree, 20% disagree and 10%
strongly disagree that moisture free package is one of the major issue before
prescribing it by doctors

6. Preference of the Products by Chemists which

has maximum retail price
40%
35%
30%
25%

40%

20%

30%

15%
10%

20%
10%

5%
0%

Interpretation

Strongly agree

Agree

Disagree

Strongly disagree

As per the above statement 10% Strongly agree, 20% agree, 40% Disagree and 30%
strongly disagree that chemists give preference of the products which has maximum
retail price

7. In the opinion of chemists, the best technique

of advertising of pharma products
70%
60%
50%
40%

70%

30%
20%

20%

10%

5%

5%

0%

Interpretation

Personal Selling

Advertisement

Pamplet

Sales Promotion

As per the above statement according to 70% chemists, Personal selling is best
technique, 5% says about TV advertisement, 5% says about pamplet and 20% think
that sales promotion is the best technique of advertising of pharma products

8. In the opinion of chemists whether

advertisement shown on television
increases the sale of pharma
products
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

50%
30%

30%

10%

Strongly agree

Agree

Disagree

Strongly disagree

Interpretation
As per the above statement 10% chemists strongly agree, 30% agree, 50% disagree and
30% strongly disagree that advertisement shown in television increases the sale of
pharma products

Findings
1. According to my findings most doctors agree that they prescribe the
medicines as according to the retail price of the products
They also prefer the product which is simple and attractive
2. Each and every doctor check the certification of products before prescribing
it and most of they give preference to the products which contain effective
molecule
3. Mostly doctors prefer moisture free package of the products and as
according to chemists they give less preference of the products which have
maximum retail price
4. Personal Selling is the best technique of advertisement of pharma products
and less chemists agree that advertisement shown in television increases the
sales of the products

Conclusions
1. Less price, simple and attractive package is prescribed by doctors for

patients
2. Doctors prefer Certified products and should contain effective molecule in
the products
3. Moisture free package of the products is prescribed by doctors
4. Personal selling is more effective in pharma products instead of advertising
through TV, pamplet and all