CONNOISSEUR CLUB

CONNOISSEUR
Multiple
GoldLocations
Membership

CONNOISSEUR CLUB

Connoisseur Club Membership is available for four locations at The Leela

Palaces Hotels and Resorts: Bangalore, Gurgaon, Kovalam and Mumbai
Card Benefits (valid at all
locations)
Discounts on Food
1. 50% reduction when 2 persons
dine.
2. 33% reduction when 3 persons
dine.
3. 25% reduction when 4 persons
Sunday Brunch discounts are as
dine.
follows
4. 20% reduction when 5& above
1. The Leela Mumbai Regular
persons dine.
discounts.
5. 20% reduction when the guest
2. Thedines
Leela Palace Bangalore- No
alone.
discounts.
3. The Leela Kovalam Flat 20%

Silver Membership.
One - Complimentary Room night stay for two guests
(Friday to Sunday, Deluxe Room Category)
(Room + Breakfast basis, Non-Transferable)

One Special Accommodation offer- Buy a Deluxe Room night at Rs

5000 + tax
(Friday
to Sunday)
One - Complimentary
Buffet Lunch for two at Spectra.
One - 50% discount certificate on maximum up to 8 guests(Lunch
on weekends.)
Two Welcome drink certificates for maximum of 4 guests(Soft +
Hard drinks.)
One 1 Kg Birthday Cake,One A bottle of Sparkling Wine(Half
Yearly.)
Two - Avail a 50% Discount on a one hour Massage.
One - Discount on Holiday Packages- Offering 15% discount on
Summer Packages (01/ 04 30/09) Or 10% Discount on Winter Packages
(01 / 10 31/ 03).

Gold Membership.
One Additional Complimentary night stay- (Transferable, Room +
Breakfast basis, Friday to Sunday. Deluxe Room Category)
Two - Certificates for an Executive Suite Night @ INR 10,000+
taxes.
Two 30% Flat Discount on Food Bill.
One - 50% discount on the food bill at Spectra on lunch or dinner.
Two - 50% Discount for a one hour Massage.
One-Discount on Holiday PackagesOffering 15% discount on
Summer Packages (01/ 04 30 /09) Or 10% Discount on Winter Packages
(01 / 10 31/ 03).
One- Complimentary Ayurveda Massage.

Air Line Partners.

The Leela Hotels and Resorts have 15 global airline partnership which
are listed below:
Air France / KLM Flying Blue members are eligible
for 500 miles for each stay at Leela hotel.
ANA Mileage Club members are
eligible for 500 miles for each stay at
a Leela hotel.
Gold tier member eligible for upgrade to next room
category (subject to availability upon time of
check-in).
Emirates - Skywards members are
eligible for 500 miles for each stay at
a Leela hotel.
Complimentary use of health club, including steam, sauna
and Jacuzzi where available., Upgrade to next room
available in the same category upon request and subject to

Approach to Loyalty.

Attitudes towards the brand and company image

also affect the customer mind to build
relationships with the company.

Observation

Leela hotel maintains Microsoft Dynamics software to record a Purchase of its

clients.
The software helps to analyze the costs associated with servicing each customer.
Demographic information.

CONNOISSEUR
CUSTOMERS.

Calculating inertial CLV

Snow-plow provides a solid foundation for doing the customerlifetime value calculations. Below, we detail how to calculate
customer lifetime value using a number of approaches:
Summing historical revenue by customers over time
Including all revenue per customer across multiple channels
Including indirect value as well as direct revenue / profit
Include expected future value

Selection
After using the inertial CLV the customers are differentiated
into three customer types like the A1 CATEGORY Customers, B1
CATEGORY Customers and C2 CATEGORY Customers. The ratio
of costly customer should not be more than 18% in the LEELA
HOTELS.