MARKETING

GLEN FREETH-SELWAY
 What business are we in?
Mission statement
To aid people in finding meaningful alternatives to
their present un satisfactory ways of feeling or
behaving through Hypnosis.

 Personal services industry

 Alternative therapy

 Size and growth of industry

 What is the target market?
 Consumers

 Location

 Current trends
 Who are our competitors?
 Hypnotherapy for life  Direct

(Bath and Bristol)

 In-direct

 Market share
 Bathand Frome
hypnotherapy clinic  Strengths
and
(Bath) weaknesses
What is our marketing mix?

4 P’s
 Product
 Price
 Promotion
 Place
 What is our strategy?
 Ansoff’s Matrix
 Future plans?
 Develop existing products

 Create a vast customer portfolio

 Move into other areas of therapy

 Open another clinic in the city of Bristol

FINANCE
 Business start-up resources
 Property
 Computer
 Books and information
 Specialized equipment
 Skilled therapist
 Camcorder
 Editing suite
 Cash Flow
Cash Flow Forecast - 12 Months

Month: Pre-Start April May J une J uly August September October November December J anuary Febuary March Totals

Receipts
Cash sales 1,000 2,200 2,700 2,700 2,900 3,400 4,500 5,000 5,500 7,000 6,500 4,500 47,900.00
Other 0
Total Receipts 0 1,000 2,200 2,700 2,700 2,900 3,400 4,500 5,000 5,500 7,000 6,500 4,500 47,900.00

Payments
Cash purchases 600 600 600 1,800.00
Marketing/promotion 1,000 500 500 500 500 500 500 500 500 500 500 500 500 7,000
Rent 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 32,400
Insurance 120 120 120 120 120 120 120 120 120 120 120 120 1,440
Total Payments 1,000 3,920 3,320 3,320 3,320 3,920 3,320 3,320 3,320 3,320 3,920 3,320 3,320 42,640.00

Cashflow Surplus/ Deficit (-) -1,000 -2,920 -1,120 -620 -620 -1,020 80 1,180 1,680 2,180 3,080 3,180 1,180 5,260.00

Opening Cash Balance 0 -1,000 -3,920 -5,040 -5,660 -6,280 -7,300 -7,220 -6,040 -4,360 -2,180 900 4,080

Closing Cash Balance -1,000 -3,920 -5,040 -5,660 -6,280 -7,300 -7,220 -6,040 -4,360 -2,180 900 4,080 5,260
 Profit & Loss
Profit & Loss Statement - 12 Months

Period Starting: April May J une J uly August September October November December J anuary Feburary March Totals

Sales
Sales 1,000 2,200 2,700 2,700 2,900 3,400 4,500 5,000 5,500 7,000 6,500 4,500 47,900
Other 0
Total Sales 1,000 2,200 2,700 2,700 2,900 3,400 4,500 5,000 5,500 7,000 6,500 4,500 47,900

Less Cost of Goods Sold

Materials 1,500 1,500 3,000
Labor 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Rent & Overheads 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 2,700 32,400
Insurance 120 120 120 120 120 120 120 120 120 120 120 120 1,440
Total Cost of Goods Sold 4,420 2,920 2,920 2,920 2,920 2,920 2,920 4,420 2,920 2,920 2,920 2,920 38,040

Gross Profit -3,420 -720 -220 -220 -20 480 1,580 580 2,580 4,080 3,580 1,580 9,860

Operating Expenses
Marketing/promotion 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Depreciation
Miscellaneous 70 70 70 70 70 70 70 70 70 70 70 70 840
Other 0
Total Operating Expenses 570 570 570 570 570 570 570 570 570 570 570 570 6,840

Net Profit -3,990 -1,290 -790 -790 -590 -90 1,010 10 2,010 3,510 3,010 1,010 3,020

Interest income (expense) 0

Other income (expense) 0
Total Non-operating Income (Expense) 0 0 0 0 0 0 0 0 0 0 0 0 0

Profit (Loss) Before Taxes -3,990 -1,290 -790 -790 -590 -90 1,010 10 2,010 3,510 3,010 1,010 3,020

Income Taxes 100 100 100 100 100 100 100 100 100 100 100 100 1,200

Net Income (Loss) -4,090 -1,390 -890 -890 -690 -190 910 -90 1,910 3,410 2,910 910 1,820

Cumulative Net Income (Loss) -4,090 -5,480 -6,370 -7,260 -7,950 -8,140 -7,230 -7,320 -5,410 -2,000 910 1,820 1,820
Balance Sheet
Balance Sheet - One Year (Monthly)

Year 1
ASSETS TOTAL
Long-Term Assets
Property, plant, and equipment 2,100
Less accumulated depreciation 700
Net property, plant, and equipment 1,400
Other long-term assets
Total Long-Term Assets 1,400

Current Assets
Cash 1,950
Short term investments
Debtors (o/s credit sales)
Stock & Work in Progress
Prepaid expenses 5,400
Other
Total Current Assets 7,350

Current Liabilities
Short-termdebt
Current maturities of long-term debt
Creditors (o/s suppliers a/cs) 2,950
Income taxes payable 1,200
Accrued liabilities
Other
Total Current Liabilities 4,150

Total Net Current Assets 3,200

Total Net Assets 4,600

TOTAL LONG TERM LIABILITIES AND SHAREHOLDERS' FUNDS

Shareholders' Equity
Shares
Additional paid-in capital 5,000
Retained earnings (from P & L A/c) 1,820
Less: Drawings -2,220
Total Shareholders' Funds 4,600

Long-Term Liabilities
Long-termdebt less current maturities
Deferred income taxes
Other long-term liabilities
Total Long-Term Liabilities 0

Total Long Term Funds 4,600

 Summary of finances
 End in profit after the first year

 Develop and grow over time

 Bibliography

 The marketing mix.(2007)[Internet]Available from:<

http://www.netmba.com/marketing/mix/>

 Ansoff’s matrix.(2007)[Internet]Available
from:http:<//tutor2u.net/business/strategy/ansoff_matrix.
htm>