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Fashion

What is fashion?

a popular way of
dressing during a particular
time

any item or behaviour


that is considered the
most popular during a
certain time

a popular style or practice, especially in clothing,


footwear, accessories, makeup, body piercing, or
furniture

Why people want to


wear fashionable
Originally:
clothes?
protection
Social Needs
Psychological
Needs

Affiliation/
fitting in

Identity

standards

Cultural
identity
For adornment

Good fashion = .
A harmonised combination of:
Line
Shape
Color
Texture
Pattern

Where did fashion


began?
At the beginning of
the 17th century:
Paris, France
became the center
of fashion (French
royalty and affluent
nobility used
designers to outfit
them)

Recent history
until 1920s:
US magazine Vogue (published from 1909)
helped spread the word in fashion
new materials (e.g. nylon)
Rather functional clothes, looser fitting, especially
for workforce
Women: corsets

1920s and Chanel


Chanel liberated women from
corsets
popularized sportive and
casual clothes
=> sportive and casual
fashion was accepted as the
feminine standard.
Her influence went beyond
clothing (e.g. into jewelry,
handbags, parfumes - Chanel
No. 5)

Colourful
1950s

Colourful cotton print dresses


Tightly belted at the waist
Big full skirts with petticoats underneath
great for rocknroll dancing

1960s
Twiggy (Lesley Hornby) made
fashion history in 1960s with
her thin figure and big eyes
fashion of false eye-lashes
very black eye make-up

1960s
Miniskirts and dresses often
worn with knee length white
boots
BLUE JEANS worn everywhere
(not just in the factory)

Late 1960s
Hippie style liberal fashion
with influence from the east,
using bright colours

Romantic 1970s
Romantic look|:
long dresses often in SATIN
floppy hats
feather boas

The look also influenced by


disco, punk, and feminist
movement:
torn clothing
pants suits for women

Padded 1980s
Business-like smart
suits with big
SHOULDER PADS
Use of easy to care
synthetic fibers
Besides, also
rebellious, colorful
fashion.

Free-style / streetstyle 1990s


Nineties fashion is hard to
define (a mixture of styles):
Informal and athletic look;
Messy / untidy look (so called
GRUNGE style (goal: not to
make too much effort
influenced by hip-hop)
Goth look
Retro styles (from the past)

From 2000s up
to the present
Street fashion continues
to be strong
Different styles: punk,
grunge, hippie
large sunglasses, high boots,
platform shoes / boots, loose
jumpers.
Different styles of jeans
(especially HIPSTER jeans)

Which cities are considered to be


fashion capitals?

4 Fashion capitals
NEW YORK
Clean-cut & casual

PARIS
Chic and stylish
MILAN
Casual elegance

LONDON
Unorthodox clothes

Dior ,Chanel,
Yves Saint
Laurent

Calvin
Klein, Ralph
Lauren
Valentino, Milan Fair Vivienne Westwood

Fashion terminology
DESIGNER LABEL
A famous and prestigious fashion brand
Collocation: designer-label clothing
(also: branded clothes)

MASS PRODUCTION
manufacturing of large quantities of products
(using assmebly line technology)
mass-produced clothes

Fashion terminology
fad/craze
A fashion with a
sudden burst of
popularity or
novelty that
catches on.

classic

style
Your own defining
form of dress that
may or may not
incorporate what is
the fashion trend.

Stays in fashion
over time.