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SUCCESS STORY
DEBOPAM DAS
(37162)
DIPTENDU
DAS (37167)
SAPTARSHI SARKAR (37262)
packages in
packages/day
1977
Congress passes Public Law 95-163 (Deregulation of Air Cargo transport)
1978
1981
Overnight letter service
International service in Canada
First hub at Memphis Intl Airport
billion
1994
IT integration - www.fedex.com
Delivery time substantially shortened
Cargo handling reached 2
1998
million packages/day
packages/day
FedEx
Service
Analysis Segmentation & Targeting
Segmentation
and Targeting:
Computerized Package
Tracking System
Integrated Information
Technology
Fusion of Technology:
Use of Handheld
Devices
Overnight Package
Finds location of
Distribution Center that
minimizes distribution costs
Considers
Location of Markets
Volume of Goods
Shipped to those
markets
Shipping Cost
Place existing Locations on
a coordinate grid
Calculate X and Y
coordinates for Center of
Gravity
Assumes cost is directly
7 P S OF FED EX
1. PRODUCT
and
ELEMENTS
Product:
OFFICE
2. PLACE &
TIME
3.PROMOTION
& EDUCATION
4.PHYSICAL
ENVIRONMEN
T
5.PRICE
Place:
Asia, Europe, Middle East/Africa, Latin America, North
America, Australia
Services provided : 24*7
Promotion: FedEx uses sports as a medium for promoting its services,
e.g.- Motorsports(F1),Golf(PGA Tour), Tennis (Roger Federer).
FedEx promoted its brand through Cast Away, one of the Oscar nominated
movie
In Nov.03 FedEx along with University of Memphis, started FedEx Institute
of Technology.
Since 2003 FedEx has contributed $5 million in R&D.
FedEx Centre for SCM is helping organizations to meet key supply chain
6.PROCESS
7.PEOPLE
cal Environment:
The staff members & vehicles as well as aircrafts plays an major role for providing s
ngs, landscape, interiors etc. are least important for FedEx.
ect customer interaction they recruit front desk executives & provides coded information for their parcels
:
Charges premium prices for quality services.
te of FedEx Freight & FedEx LTL segments has shown an increase of 5.7% but there is no change in its rate
na FedEx is slashing its prices for market penetration.
vides booking facility through internet.
ss:
Procuring
products from
the clients
Manufacturing,
procurement
and Order
Management
Functions
Delivering
products and
services to
customers
For complexities
EDI, EFT
Bandwidth and
DSS for
planning and
execution
People:
FedEx employees provide both pre service as well as post service.
FedEx seeks to employ staff from its surrounding communities.
FedEx hires people who have enough experience in transportation and SCM.