Académique Documents
Professionnel Documents
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Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Learning Objectives
Appreciate the role of persuasion in technical
communication
Identify a specific persuasive goal for your
document
Anticipate how audiences may react to your
argument
Respect any limitations such as company
rules or legal constraints
Support your argument using evidence and
reason
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Persuasion
Persuasion means trying to influence
someones actions, opinions, or decisions. In
the workplace, we rely on persuasion daily.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
stance
invite people to find weak spots in your case, and to
improve on it
invite people to challenge your ideas
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
company rules.
Legal constraints: Constraints based on the law.
Ethical constraints: Constraints based on honesty and
fair play.
Time constraints: Constraints based on the right timing.
Social and psychological constraints: Constraints
based on audience.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
cultures
Learn all you can about various business cultures
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.
Review Questions
1. What is the definition of persuasion?
2. What is the difference between implicit
persuasion and explicit persuasion?
3. What is identifying your persuasive goal
important and what are three types of
persuasive goals?
4. Why is it important to predict your
audiences reaction?
5. What are the three types of audience
acceptance and how do they work?
Copyright 2014, 2011, 2008 by Pearson Education, Inc. All rights reserved.