Académique Documents
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l
Sector in
India
Traditional/Pervasi
ve Reach
Government
Supported
Modern Formats/
International
Convenience Stores
Mom and Pop/Kiranas
Weekly Markets
Village Fairs
Melas
Source of
Entertainmen
t
Neighborhood
Stores/Convenie
nce
Availability/
Low Costs /
Distribution
Shopping
Experience/Efficienc
y
Total Sales
from 2012-2014
8%
Organized Retail
Sector Share in India
10%
20%
30%
Mini Metros
Tier 1
40%
50%
Gujarat
60%
70%
8%
15%
8%
Uttar Pradesh
8%
Andhra Pradesh
8%
45%
29%
11%
Maharashtra
0%
12%
2%
4%
6%
8%
10%
12%
14%
Companie
s/ CFA
Agents
Outlet B
Central
Wareho
use
Importers
Others
Custome
rs
Processi
ng Unit/
Packagi
ng unit
Outlet C
Outlet D
Customer
Relationships
Key Activities
Key Partners
Farmers
Companies
Includes
planning,
purchase and
control to
optimize
product depth
and mix to
satisfy TG
Shopping
Ambience
Larger
Variety
C& F Agents
Importers
Distributors
Value
Propositions
Key Resources
Shelf Space
Higher Variety
Financial
Strength
Providing
access to
multiple
brand
Creating a
shopping
experience
Global
Brands
around the
world
Channels
Convenience
Outlets
Cost
Advantage
Cost structure
Fixed Store Cost / Variable Store
Rental & maintenance
Customer
Segments
Strivers
Seekers
B2B Business
Revenue Streams
Major revenues from food & grocery
Annual Disposable
Income
Tag
Description
Tier
1
>10 lakh
Globals
Tier
2
5-10 lakh
Better tapped by
organized sector
Personnel
More professional
Business Driver
Infrastructure
Economic
environment
Demographic factors
FDI in retail
Real-estate growth
Consciousness among
customers
Urbanization
Household income
increase
Retail ancillary
development
Availability of
Rank
1
2
3
4
5
6
7
8
9
Current Situation
Spencers Retail(RPG)
Reliance Retail
More (ABG)