ABOUT UNILEVER

INTRODUCING UNILEVER

Updated:
12.03.2015

PURPOSE
This presentation is an introduction to Unilever, providing an
overview of the company strategy, yearly performance and key
information about its brands, categories and people.
Content is updated annually in line with the Annual Report
(released on 6 March 2015) and Unilever Sustainable Living
Plan progress report (released towards the end of April). In
addition, regular updates will be made throughout the year.
The information in this presentation is cleared for external use.
Please download, add to or delete information and tailor to your
needs.

IMPORTANT PLEASE
NOTE:
Whilst this information has been approved for external use
please make sure any information you use to supplement
this is also appropriate for sharing externally. Unilevers
information is valuable. Sharing sensitive information could
lead to a competitive disadvantage and reputational
damage. Every one of us has a responsibility to protect and
handle it correctly.
For further information or advice please contact your
Communications business partner or read the
Code of Business Principles.

ABOUT UNILEVER

Unilever is one of the worlds

leading suppliers of fastmoving consumer goods.
Our products are sold in
over 190 countries and
used by 2billion
consumers every day.

OUR PEOPLE
We aim to create an environment in
which all employees can fulfil their
potential.
Unilever is one of the worlds most
culturally diverse companies.

BUSINESS WITH PURPOSE

Our purpose is to make sustainable living commonplace.
We work to create a better future every day, with brands and
services that help people feel good, look good and get more out of
life.

Our first priority is to our consumers then customers, employees,

suppliers and communities.

When we fulfil our responsibilities to them, we believe that our

shareholders will be rewarded.

SUSTAINABLE GROWTH
Our core purpose to make
sustainable living commonplace is a
clear expression of what we believe
to be the best long-term way for
Unilever to grow and is the heart of
our business model.
Launched in 2010 , the Unilever
Sustainable Living Plan (USLP) is our
blueprint for sustainable growth. It is
helping to drive profitable growth for
our brands, save costs and fuel
innovation.

OUR COMPASS STRATEGY

Our vision is to double the size
of the business, whilst
reducing our environmental
footprint and increasing our
positive social impact.

The Compass identifies what

we must do to win share and
grow volume in every category
and country and is designed to
help us navigate our way to
sustainable growth

FAST FACTS - 2014

EMERGING
MARKETS
NOW REPRESENT

57%
OF TURNOVER

190

TURNOVER OF

48.4
BILLION
AT END OF 2014

1
INVESTED
IN R&D
BILLION

172,000
EMPLOYEES
AT THE END
OF THE YEAR

COUNTRIES IN
WHICH OUR
PRODUCTS
ARE SOLD

STRATEGIC
FOCUS

OUR BUSINESS MODEL

SUSTAINABLE LIVING
The differentiator in our business
model is our Unilever Sustainable
Living Plan and the goal of
sustainable living.
OUR BRANDS
Strong brands and innovation are
central to our ambition to double
in size.
OUR OPERATIONS
We aim to develop innovative
products that address different
consumer needs at different price
points.
OUR PEOPLE
Sustainable, profitable growth can
only be achieved with the right
people working in an organisation

UNILEVERS GROWTH PRIORITIES

Our ambition is to win share and grow volume in every category
and country.

WINNING WITH BRANDS AND

INNOVATION

BUILD
STRONGER
BRANDS

BUILD MARGIN
ENHANCING
INNOVATION

DEVELOP
BIGGER,
BETTER,
FASTER
INNOVATIONS

UNILEVERS GROWTH PRIORITIES

Our ambition is to win share and grow volume in every category
and country.

WINNING IN THE MARKETPLACE

LEAD MARKET
DEVELOPMENT REACH UP, DOWN
AND WIDE

BE AN
EXECUTION
POWERHOUSE

WIN WITH
WINNING
CUSTOMERS AND
CHANNELS

UNILEVERS GROWTH PRIORITIES

Our ambition is to win share and grow volume in every category
and country.

WINNING THROUGH
CONTINUOUS IMPROVEMENT

BUILD A QUALITYDRIVEN VALUE CHAIN

WITH GLOBAL SCALE
AND LOCAL AGILITY

DELIVER A COST
COMPETITIVE
ORGANISATION

DRIVE RETURN
ON CAPITAL AND
MARKETING
INVESTMENT

UNILEVERS GROWTH PRIORITIES

Our ambition is to win share and grow volume in every category
and country.

WINNING WITH PEOPLE

BUILD DEPTH
OF CAPABILITY
AND
LEADERSHIP

BUILD AN AGILE,
FLEXIBLE AND
DIVERSE
ORGANISATION

LIVE OUR
VALUES AND
BUILD A
PERFORMANCE
CULTURE

THE UNILEVER SUSTAINABLE LIVING

PLAN
We have long been working and reporting on our impact on society and the
environment. Our Sustainable Living Plan brings together all this work and sets
many new targets.
Our Sustainable Living Plan will result in three significant outcomes by 2020.

1. We will help more than a billion people take action to improve their health and
well-being.
2. We will halve the environmental footprint of the making and use of our
products.
3. We will help enhance the livelihoods of millions of people as we grow our
business.

IMPROVING HEALTH AND WELLBEING

Our goal is to help more than a billion people take action to improve
their
health and well-being

By 2020 we will:
Help more than a billion people to
improve their health and hygiene. This
will reduce the incidence of lifethreatening diseases.
Double the proportion of our portfolio
that meets the highest nutritional
standards, based on globally recognised
dietary guidelines. This will help
hundreds of millions of people achieve a
healthier diet.

IN ACTION
AROUND 397
MILLION PEOPLE
REACHED BY END
2014 THROUGH
OUR
PROGRAMMES ON
HANDWASHING,
SAFE DRINKING
WATER, ORAL

REDUCING ENVIRONMENTAL
IMPACT
By 2020 our goal is to halve the environmental footprint of the
making and use of our products as we grow our business

By 2020 we aim to:

Halve the greenhouse gas impact of
our products across the lifecycle.
Halve the water associated with the
consumer use of our products.
Halve the waste associated with the
disposal of our products.
Source 100% of our raw materials
sustainably.

IN ACTION
OUR WASTE
IMPACT PER
CONSUMER USE
HAS REDUCED BY
AROUND 12%
SINCE 2010

ENHANCING LIVELIHOODS
By 2020 we will enhance the livelihood of millions of people as we
grow our business

We work with hundreds of thousands of

smallholder farmers, small-scale
distributors and micro-entrepreneurs.
By 2020 we will
Empower 5 million women.
Advance human rights across our
operations and extended supply chain.
Have a positive impact on the lives of
5.5 million people.
Source 100% of our agricultural raw
materials sustainably.

IN ACTION
AT THE END OF
2014 WE TRAINED
70,000 WOMEN
MICROENTREPRENEURS
TO SELL OUR
PRODUCTS IN

OUR VALUES

Our Values guide our

people in the judgments,
decisions and actions they
take every day.
They underpin everything
we say and do.

OUR VALUES

We are committed to

We are committed to

INTEGRITY

RESPECT

because it creates our

reputation, so we never
compromise on it. It defines
how we behave, wherever we
are. It guides us to do the
right thing for the long-term
success of Unilever.

because people should be

treated with dignity, honesty
and fairness. We celebrate
the diversity of people, and
we respect people for who
they are and what they
bring.

OUR VALUES

We are committed to

We are committed to the

RESPONSIBILI
TY

PIONEERING

because we want to take care of

our consumers, customers and
employees, as well as the
environment and the
communities
in which we operate. We take
this
personally and always do what
we say we will do.

spirit because it created us

and still drives us as a
business. It gives us the
passion for winning and for
creating a better future. It
means that we are always
willing to take intelligent risks.

PERFORMANCE

SCALE AND GEOGRAPHICAL REACH

EUROPE
THE AMERICAS
15.5 billion turnover
0.7% underlying volume
growth
32% of group turnover

EUROPE
EUROPE
13.2 billion turnover
0.2% underlying volume
growth
27% of group turnover

EUROPE
ASIA, AFRICA,
CENTRAL & EASTERN
EUROPE
19.7 billion turnover
2.0% underlying volume
growth
41% of group turnover

SCALE AND GEOGRAPHICAL REACH

2014 TURNOVER 48.4

BILLION

CATEGORY HIGHLIGHTS IN 2014

FOODS

PERSONAL CARE

Turnover: 12.4 billion

Underlying sales growth:
(0.6)%

Turnover: 17.7 billion

Underlying sales growth:
3.5%
REFRESHMENT

HOME CARE

Turnover: 9.2 billion

Underlying sales growth: 5.8%

Turnover: 9.2 billion

Underlying sales growth:
3.8%

UNILEVER FINANCIAL
PERFORMANCE
2014

2.9

UNDERLYIN
G SALES
GROWTH %

2013

4.3

2012

6.9

2011

6.5

2010

4.1

TURNOVE
R (
BILLION)

2014

48.4

2013

49.8

2012

51.3

2011

46.5

2010
40

44.3
42

44

46

48

50

52

UNILEVER FINANCIAL
PERFORMANCE
YEAR

TURNOVER ( BILLION)
UNDERLYING SALES GROWTH %

201
4

201 201 201 201

3
2
1
0

48.4

49.8

51.3

46.5

44.3

2.9

4.3

6.9

6.5

4.1

CORE OPERATING PROFIT ( MILLION) 7,020 7,016 7,050 6,276 6,017

CORE EARNINGS PER SHARE ()

FREE CASH FLOW ( BILLION)

1.61

1.58

1.53

1.37

1.31

3.1

3.9

4.3

3.0

3.4

CATEGORIES,
BRANDS AND
CLUSTERS

UNILEVERS PORTFOLIO OF
CATEGORIES
TURNOVER BY
CATEGORY

25%

19%

37%

19%

FOODS

HOME
CARE

PERSONAL
CARE

REFRESHMENT

OUR 1 BILLION BRANDS

13 Unilever brands have a turnover of 1 billion
or more

Personal
Care

Foods

Refreshment

Home Care

CATEGORIES AND CLUSTERS

CLEAR, DISTINCT, COMPLEMENTARY
ROLES
CATEGORIES
Deliver global
platforms

PERSONAL
CARE
Deodorants
Hair
Oral
Skin

Responsible for:
Brand development

HOME CARE
Laundry
Household
Care

REFRESHMEN
T
Beverages
Ice Cream

FOODS
Spreads &
Dressings
Savoury
Food Solutions

Accountable for:

Medium/long-term market share

Brand health

Innovation

Research and development

Innovation metrics
Category value creation

CATEGORIES AND CLUSTERS

CLEAR, DISTINCT,
COMPLEMENTARY ROLES
CLUSTERS

Execute on the ground

Responsible for:

Managing the business

Deploying brands and innovations

Customer management

Accountable for:

Short-term market shares

Growth

Profit

Cash flows

THE SUPPLY
CHAIN

MANUFACTURING
TOTAL CO2 emissions

TOTAL WATER
Million m water

Million tonnes

32%
less CO2

29% less
water

per tonne of
product*

per tonne of
product*

3/16/15

TOTAL WASTE
ktonnes of waste

3/16/15

66% less
waste
per tonne of
product*
3/16/15
43

1.95

75
CO2 Actual

*2008 is the Manufacturing USLP baseline

H2O Actual

Waste Actual

To be updated alongside release of USLP report in May 2015

CONSUMERS
2 billion
consumers use
a Unilever
product every
day
Our 13 1
billion brands
account for
53% of our
turnover

1 billion
invested in R&D
Around 7.2
billion invested
in brand and
marketing

CUSTOMERS
Unilever manages a number of partnerships globally.

INNOVATION

INNOVATION DRIVING GROWTH

Worldwide we have over
20,000 registered patents
and patent applications.
In 2014 Unilever filed more
than 200 new patent
applications.

INTEGRATED R&D
More than 6,000 R&D professionals
Six key R&D sites delivering
groundbreaking technologies: Bangalore
(India), Colworth (UK), Port Sunlight
(UK), Shanghai (China), Trumbull (US),
and Vlaardingen (NL)
92 locations around the globe with R&D
teams implementing innovations in
countries and factories

BIGGER AND FASTER INNOVATIONS

LESS PLASTIC, LOWER

COSTS
In 2014 Unilever launched
a newly developed
packaging technology for
Dove Body Wash bottles
that uses 15% less plastic.
Projected cost savings for
the whole portfolio are 50
million. This is another
substantial step towards
the USLP target of halving
Unilevers waste footprint
by 2020.

NEW PRODUCTS,
NEW MARKETS
Regenerate, a
completely new Personal
Care brand, was
launched in the UK in
2014. It is a highly
differentiated oral care
system based on
revolutionary science
and market-leading
technology.

ECO-PACKS AND THE

ENVIRONMENT
In laundry, our
concentrated liquid
brands in eco-packs
drive growth, increase the
benefit we deliver to our
consumers and improve
our profitability, while at
the same time reducing our
environmental impact.
Eco-packs use up to 70%
less plastic and mean a 5085% reduction in
greenhouse gases per
consumer use.

STRUCTURE

LEGAL STRUCTURE AND

GOVERNANCE
Unilever was formed in 1930 from
two companies: Margarine Unie
and Lever Brothers.
It was a full business merger,
operating as a single business
entity.
Two separate legal parent
companies have been maintained:
Unilever NV (Netherlands) and
Unilever PLC (UK)
This works through an equalisation
agreement and other contracts
between the two companies.

Margarine
Unie
(Netherlands)

Lever Brothers
(UK)

THE GLOBAL MANAGEMENT TEAM

PAUL POLMAN
Chief Executive Officer

DOUG
BAILLIE

JEAN-MARC HUT
Chief Financial Officer

Chief HR
Officer

RITVA SOTAMAA
Chief Legal Officer

PIER LUIGI
SIGISMONDI
Chief Supply Chain
Officer

DAVID BLANCHARD
Chief R&D Officer

JAN ZIJDERVELD

KEES KRUYTHOFF

President, Europe

President, North
America

NITIN PARANJPE
President , Home care

KEVIN HAVELOCK
President, Refreshment

KEITH WEED
Chief Marketing and
Communications Officer

ALAN JOPE
President, Personal
Care

ANTOINE DE SAINTAFFRIQUE
President, Foods