Evaluation Question 2: How

effective is the combination of your

main product with ancillary texts?

 The genre of my production is pop/indie/alternative. The digipak and magazine

advert are vital parts to my overall production in promoting the band Scarlett
Parade. After my music video was complete, I needed to think about how I
would appropriately create my digipak so that it compliments my music video.
Since most of my music video used generic conventions, it seemed useful to
continue in this manner so that my productions relate to each other.
Before I began creating my digipak and magazine advert, I did research into
other artists for inspiration. I found an artist within the same genre and some
interesting images of CD panels. This artist was called Charlene Soraia whose
style of music is very much similar to Scarlett Parade. Other artists which
inspired me to use the actors on each part of my production was Ed Sheeran
and Rita Ora as they were also used in many parts of their digipak and advert.
Our music video was primarily based on the concept of betrayal and regret.
This was a recurring motif in my music video and to reinforce these themes,
they should be added into the promotional package for more emphasis to
increase on the impact to which audiences are able to relate to this. To do this
effectively, the 4 panels I used and the advert, closely referenced the music
video with the images used.

Digipak
For panel 1 I decided to use the main themes of regret and
betrayal and make an explicit reference to my music video. It is
an image from Summer Song which is of the female holding up
a placard, suggesting she is homeless and trying to hitch a ride
but has the word betrayal on it. When using Photoshop, I
changed the text to the name of the band and album so it
doesnt have a negative look to it but expresses emotions from
representations. To make this more explicit again, it is made to be
black and white to suggested a flashback or an older image so it
again, references the use of flashbacks from my music video.
Then I added tints to panel 1 on the females hair which is a
scarlet type colour which is a cunning idea as it links to the name
of the band Scarlett Parade. The reason green and red colours
were added by tinting was because it adds some character to the
image. This has been done by artists such as Ed Sheeran, where
an interpretation could be a reference to his ginger hair. It shows
a more contemporary style so it will reach out to its intended
target audience. Also the use of the black and white image is also
used in recent albums such as Rita Ora. This is showing that an
appropriate colour scheme has been identified and used
throughout the whole of the promotional package.

Digipak
Panel 2

Panel 3

For panel 2 and 3, there needs to be a similarity between the two

images which has a message that is simple to interpret. For my
inside panels I decided to have the same shot of the male in the field
for each, just reversed. A reason for this is that it portrays the sense
that the male is feeling isolated and it alone in a large park, with only
the thoughts in his head. There was a point during the music video
where this is used so it is constantly referencing my other
productions. Another reason for have these as my two inside panels
is that not matter which way he turns, the haunting of the female is
there as she is on panel 1 and panel 4 so there is no escaping from
what happened which again, is another explicit reference from my
music video, using conventions to represent the same genre.

Digipak
Panel 4 shows an image of the female laying on
the ground unconscious, not knowing whether she
is dead or alive. The reason this has been used
here is that it applies to the narrative of the music
video, thus giving the audience a chance to
interpret the images as they wish as there are
similarities to the front panel and this one. I
developed the idea of recurring motifs (Goodwin)
such as the portrayal of vulnerability to the female
and that she is seen as the victim, in order to
strengthen the links between the music video and
my print productions. The red hair has been used
again to represent the band with the use of
Scarlet.

Magazine Advertisement
The magazine advert links to my music video because it
shows another shot of the isolation which the male is
facing, sitting on the bench, with a spare seat next to him. I
amplified the theme of guilt, loss and isolation portrayed in
the music video in the magazine advertisement in order to
capture the mood of the music video. This has been
reinforced throughout my production and was used again in
my CD panels 2 and 3 where he was standing alone. This as
been a recurring motif and also the use of ambient lighting
is used when the male is in shot, but black and white for
the female. This allows the audience to identify themselves
clearly with the real time and flashbacks which occur. The
Scarlett Parade text is in a bold white colour so that it links
to the credits and the end of my music video which is also
white text. There has been a fluent use of references in my
promotional package which allows the audiences to
connect and relate to the characters in the use of still
images, whilst being about to gain interpretations linking to
my music video as well.

Magazine Advert Intertextual

Reference
This image her is of Princess Diana when she
and Prince Charles visited India in 1992. It
was at a time that their marriage was failing
and later that year they split up.
This image of her sitting on the bench has
huge connotations of national grief and this
image is associated with Dianas loneliness
and could be said to anticipate her death.
There are similar themes from this image to
my advert and the two shots are very similar.
They both show vulnerability and loneliness
which are aspects identified from the mise en
scene due to isolation.

Screenshots to show similarities

between all 3 productions

The sense of isolation

referenced in my panels 2 and
3 in my digipak and also my
magazine advertisement.

Use of black and white as

seen in my panel 1 and 4
of the female.

Use of the mise en scene is

similar to that of my magazine
advertisement.