FILM: INSTITUTIONS

AND AUDIENCES
UNIT G322, SECTION B

WHICH OF THESE DID WE CONSIDER LAST

LESSON?
MAKE A NOTE IN YOUR REVIEW/TRACKER
FORM

YOUR REVIEW/TRACKER FORM

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THE FOCUS TODAY:

THIS UNIT SHOULD BE APPROACHED THROUGH

CONTEMPORARY EXAMPLES IN THE FORM OF
CASE STUDIES. EXAMPLES MAY INCLUDE THE
FOLLOWING:
A STUDY OF A SPECIFIC STUDIO OR PRODUCTION COMPANY
WITHIN A CONTEMPORARY FILM INDUSTRY THAT TARGETS A
BRITISH AUDIENCE (EG HOLLYWOOD, UK FILM).
THIS SHOULD BE ACCOMPANIED BY STUDY OF CONTEMPORARY
FILM DISTRIBUTION PRACTICES (DIGITAL CINEMAS, DVD, HDDVD, DOWNLOADS, ETC) AND THEIR IMPACT UPON PRODUCTION,
MARKETING AND CONSUMPTION.

MAKE REFERENCE TO RELATED MEDIA WHERE

LESSON OBJECTIVE: EXPLORING THE QUESTION

CONCERNING THE PROLIFERATION OF HARDWARE
AND CONTENT FOR INSTITUTIONS AND AUDIENCES.
STARTER: HOMEWORK REVIEW
RECAPPING ON LAST LESSON FOR UNIT B

PIRACY
Look at the articles on the below websites and answer (write down )
the following questions
What is film piracy and how is it committed?
Who are FACT? What does FACT stand for?
Who benefits from piracy?
Who loses out due to piracy? What are the figures?
http://www.launchingfilms.com/who-gains
http://www.fact-uk.org.uk/about/
http://www.nidirect.gov.uk/film-and-music-piracy
http://www.bbc.co.uk/news/technology-25575298

PIRACY AND OWNERSHIP

http://www.youtube.com/watch?v=CVBHApQcknQ

ermode Uncut: Online Movie Piracy (2009)

WIDER PATTERNS AND

TRENDS OF AUDIENCE
BEHAVIOUR

RESEARCH:

VISIT PEARL AND DEAN TO SEE HOW MULTIPLEX CINEMAS

ARE ADAPTING THE EXPERIENCE OF CINEMA-GOING TO GAIN
AUDIENCES.
HTTP://BUSINESS.PEARLANDDEAN.COM/
HTTP://WWW.PEARLANDDEAN.COM/

What did you find out?

The significance of proliferation in

hardware and content for institutions
and audiences.
What does this mean?
What does proliferation mean?
The rapid increase in something.
What is meant by hardware?
primarily concerns the increasingly varied and ever
evolvingtechnologiesused to produce, distribute and

Proliferation, in terms ofHardware

Technologiesused to produce,
distribute and exhibit or offer
the film for public consumption.
In terms ofProductionwe are
referring to such technologies
ashigh
resolutionHD
camerassuch as:
Red Scarlets,
Canon 1Dsand5Ds,
Motion Capture Technology
Green Screen, which assist in

Contrasting Technologies:
Exhibition Then, Production Now.
16mm film projector in stanbul
http://www.youtube.com/watch?v=NDwpleNY_Bo
TED: behind the scenes motion capture
http://www.youtube.com/watch?v=rEmMlc43RMM

Proliferation, in terms ofDistribution

In terms ofDistribution,we are referring tothe technologies which
Create digital copies of films,
Process 35mmand70mm prints,
DVDs,
Triple Playwhich allows cinema screenings at2Dand3D, Digital
Downloads,
DVD Rental.
We are also referring to theMarketingtechnologies such as
virtualbasedViral Marketing Campaigns, TrailersandPosterswhich
create cheaper and sometimes free advertising on the internet and
the availability of fan based and audience marketing through social
networking sites likeTwitterandFacebook, YoutubeandVimeo,Fan
BlogsandViral Mash Upvideos,Creative Contents Licensingto
further advertise Films.

Key for terms

Amashup, inwebdevelopment, is awebpage, orwebapplication, that uses content from more than
one source to create a single new service displayed in asingle graphical interface. For example, you
couldcombinetheaddressesandphotographsofyourlibrarybrancheswithaGooglemaptocreatea
mapmashup

ACreative Commons (CC) licenseis one of severalpubliccopyrightlicensesthat enable the free

distributionofanotherwisecopyrightedwork.ACClicenseisusedwhenanauthorwantstogivepeople
therighttoshare,useandbuilduponaworkthattheyhavecreated

Proliferation, in terms ofContent

Contentat its simplest, can be defined as
theproductsthataudiencesreceive from thefilm
institutions.
In terms of content,proliferationrefers to the vast
amount of products sold in an equallyvast array of
mediums, which theIndustryproduces for
consumption byaudiences,be it in thecinemaor
forhome release.
The filmsthemselves.
The varyinggenresandauteurs.

Time to find case studies

(Answer the following questions)

1. IDENTIFY AND ILLUSTRATE HARDWARE AND CONTENTUSED AND PRODUCED BYINDEPENDENT (BRITISH) AND
HOLLYWOOD INSTITUTIONS.
2.CRITICALLY ANALYSE THE EFFECTS OF THE PROLIFERATION OF HARDWARE AND CONTENT FORTHE SAME SPECIFIC
STUDIO AND PRODUCTION COMPANY AND TALK ABOUT PRODUCTION, DISTRIBUTION AND EXHIBITION/CONSUMPTION.

1. IDENTIFY AND ILLUSTRATE HARDWARE AND

CONTENTUSED AND PRODUCED
BYINDEPENDENT (BRITISH) AND HOLLYWOOD
INSTITUTIONS.
1.Pick a film made by a Hollywood studio.
The content - What is the genre?
Who is the
auteur/director?
How does this fit in with the fact it is a studio film?
What hardware was used to produce the film?
2.Pick a film made by an independent production
company.
The content - What is the genre?
Who is the
auteur/director?
How does this fit in with the fact that it is an

2.CRITICALLY ANALYSE THE EFFECTS OF THE PROLIFERATION

OF HARDWARE AND CONTENT FORTHE SAME SPECIFIC STUDIO
AND PRODUCTION COMPANY AND TALK ABOUT PRODUCTION,
DISTRIBUTION AND EXHIBITION/CONSUMPTION.

Using the same examples, consider the following for:

a)The Studio film.
b)The independent (British film).
How has the proliferation of hardware and content
affected:
) the production (the way it is made),
) distribution (how it is sold),
) exhibition (how it is shown),
) and consumption (how audiences view and enjoy).

Time to find case studies

Please create a Prezi/PP and
post to your blog.
This is to be completed for
homework.
Exemplars will be picked and
show in next weeks lesson so
you will need to completed by
next Tues 01/04/2014.

Hollywood Studios to consider

British Production Companies