SUMMER TRANNING PROJECT ON EQUITY

MARKET

BY:
SHIKHA
KUMARI
IMBA(5TH
SEM)
REG.CUJ/I/2010/IMBA/32

SPA SECURITIES LTD.

SPA

Securities Limitedis a SEBI registered securities broking

Company. The Company is a member of Wholesale Debt Market,
Capital Market and Futures and Options Segment of the National
Stock Exchange of India Limited. The Company is also a
registered member of the Over the Counter Exchange of India.
The Company is focused primarily on providing securities broking
services to institutional clients and is empanelled as a approved
securities broker with all the major Nationalized, Private and Cooperative banks, Corporate houses, Insurance Companies,
Financial Institutions, Asset Management Companies and
Provident Fund Trusts. The Company had a turnover of Rs. 25000
crores at NSE-WDM for the financial year ended March 2005.

VISION
SPA

believes in attaining customer satisfaction, on

continuing basis, by providing highest standard of financial
services in India. The philosophy at SPA is to provide
services to clients after assessment of their profile, needs
and risk-appetite. The basic work theme at SPA is:
- Dedicated, competent and honest team of
professionals
- Customer centric work environment
- Insight of customers perspectives
- Strong research base
- Clear understanding of applicable laws
- Consistency and passion to excel
- Technology savvy

EQUITY MARKET

The market in which shares are issued and

traded, either through exchanges or over
the-counter market. Also known as the
stock market it is one of the most vital
areas of a market economy because it
gives company with the potential to
realize gains based on its future
performance.

TRADING

The shares of a company are in general be

transferrable from one shareholder to
another . This leads to buying and selling
of shares termed as trading.

Investors usually buy and sell shares on

the exchanges through a stock brokers
registered with the exchange.

5 SECTOR OF EQUITY
MARKET
Sectors of Equity market

Name of the Company

NSE

CNX AUTO

Mah & Mah

CNX IT

Infosys

CNX FMCG

ITC

CNX Pharm

Cipla

CNX Infra

Bhel

CNX INFRA

Name of the
Company
BHEL

Date

Opening

High

Low

Closing

01-06-2012
04-06-2012
05-06-2012
06-06-2012
07-06-2012
08-06-2012
11-06-2012
12-06-2012
13/6/2012
14/6/2012
15/6/2012
18/6/2012
19/6/2012
20/6/2012
21/6/2012
21/6/2012
25/6/2012

211.15
205.75
208.8
212
219.4
216.5
223.2
241.1
219.2
220.9
218.2
221.5
213.1
213.1
216.8
220.25
223

211.9
207.8
211.7
217.5
219.4
221.95
225.35
29.95
223.4
221.75
219.65
222.95
214.85
217.65
223.8
225.4
224.4

206.25
203.1
208.1
211.8
215.3
215.5
214.55
213.25
217.05
216.3
215.1
212.7
210.45
212.8
216.1
28.05
216.8

206.85
206.35
210.1
215.7
218.2
221.2
215.9
219.35
221.2
217.45
218.5
231.9
217.55
215
222.8
220.8
217.45

CNX IT
Name of the
Company
Infosys

Date

Opening

High

Low

Closing

01-06-2012
04-06-2012
05-06-2012
06-06-2012
07-06-2012
08-06-2012
11-06-2012
12-06-2012
13/6/2012
14/6/2012
15/6/2012
18/6/2012
19/6/2012
20/6/2012
21/6/2012
21/6/2012
25/6/2012

2415
2374
2388
2397.2
2448
2488.9
2427
2402.2
2451.25
2416
2510.85
2535
2500
2480
2456
2499.75
2474.9

2431.5
2396.35
2410
2433.35
2464.85
2488.9
2452.75
2470
2489.7
250
2532
222.95
2505
2485
2503
2484.5
2488

2383
2345
2375
2396.4
2436.15
2392.9
2414.9
2402.2
2442
246
2502.75
212.7
2457.9
2452.95
2440.15
2426.45
2458.25

2389
2385.6
2389.3
2415.5
2452.95
2419.25
2425.65
2458.05
2470.1
2498.3
2522.55
213.9
2477
2470.1
2491.3
2474.45
2468.15

CNX FMCG
Name of the Company
Date
ITC
01-06-2012

04-06-2012
05-06-2012
06-06-2012
07-06-2012
08-06-2012
11-06-2012
12-06-2012
13/6/2012
14/6/2012
15/6/2012
18/6/2012
19/6/2012
20/6/2012
21/6/2012
21/6/2012
25/6/2012

Opening

High

Low

Closing

228.9
232.4
231.45
225.9
235.6
236.75
237.8
237.5
242.35
243.5
244.95
347.5
242.7
249.4
245.6
250
250

234.7
234.25
232.8
237
239.3
241.3
241
244.25
244.9
248.65
248.8
250
250
249.65
252
253
253.9

228.9
229.35
225
225.9
232.6
234.75
236.5
235.55
242.15
243.05
244
242.5
242.7
244.85
245.5
246.75
243.1

233.85
230.1
225.85
234.55
236.35
239.2
239.75
243.05
244.5
244.7
248
243.2
249.4
246.05
251.4
250.5
250.05

CNX AUTO
Name of the
Company
Mah & Mah

Date

Opening

High

Low

Closing

01-06-2012
04-06-2012
05-06-2012
06-06-2012
07-06-2012
08-06-2012
11-06-2012
12-06-2012
13/6/2012
14/6/2012
15/6/2012
18/6/2012
19/6/2012
20/6/2012
21/6/2012
21/6/2012
25/6/2012

650
639.9
756.53
660.5
675.65
694
693
675
690.1
684.8
686
703
691
699
689.15
688
701.4

654.8
650.5
658.35
676
691.85
694
696.25
699.55
691.25
694
700.9
709.9
700
702.35
697
703.8
707.5

639
636.25
650.25
656.6
666
676.8
675.9
674.3
675.45
677.6
683.1
684.25
690.5
692.5
682.8
688
686.2

645.15
649.85
654.75
674.55
688.55
688.7
679.5
695.55
683.4
680.4
698.45
693.15
695.6
694.15
694.9
697.8
689.05

CNX PHARMA
Name of the
Company
Cipla

Date
01-06-2012
04-06-2012
05-06-2012
06-06-2012
07-06-2012
08-06-2012
11-06-2012
12-06-2012
13/6/2012
14/6/2012
15/6/2012
18/6/2012
19/6/2012
20/6/2012
21/6/2012
21/6/2012
25/6/2012

Opening
305.55
307.7
304.95
311.3
311
302.35
309.9
300.55
306
303.8
305.55
310
307.2
310
309.4
309
315.8

High
315
307.7
309.2
311.9
312.25
310
311.1
305.5
306.75
308.25
310.75
312
310.15
310.75
311
316.9
316.8

Low
300
303.05
304.5
307.5
307
301.05
301.05
300
302.6
303.1
304
304
306.6
307.35
308.15
308.55
305

Closing
306.6
304.6
308.53
309.15
308
309.2
301.8
304.2
303.25
306.65
308.45
305.5
309.95
308.7
310
313.75
306.25

MARKET OPENING&CLOSING
SENSEX

Date

Opening

Closing

NIFTY

01-06-2012
04-06-2012
05-06-2012
06-06-2012
07-06-2012
08-06-2012
11-06-2012
12-06-2012
13/6/2012
14/6/2012
15/6/2012
18/6/2012
19/6/2012
20/6/2012
21/6/2012
21/6/2012
25/6/2012

16217.48
15808.88
16065.37
16100.36
16578.01
16612.52
16804.89
16570.51
16865.72
16857.23
16701.28
17039.54
16681.89
16903.96
16855.6
16882.74
17038.77

15965.16
15988.4
16020.64
16454.3
16649.05
16718.87
16668.01
16862.8
16880.51
16677.88
16949.83
16705.83
16859.8
16896.63
17032.56
16972.51
16882.16

Opening Closing
4910.85
4797.3
4869.45
4866.65
5035.35
5044.25
5096.7
5015.5
5117.5
5105.1
5069.55
5174
5050.8
5114.55
5097.35
5101.75
5101.75

4841.6
4848.15
4863.3
4997.1
5049.65
5068.35
5054.1
5115.9
5121.45
5054.75
5139.05
5064.25
5103.85
5120.55
5165
5146.05
5146.05

RESEARCH
METHORDLOGY

Research methodology is a way to systematically

solve the research problem.

Why a research study has been undertaken, how

a research problem has been defined, in what
way and why the hypothesis has been
formulated, what data have been collected and
what particular method has been adopted, why
particular technique of analyzing data has been
used and a host of similar other questions are
usually answered when we talk of research
methodology concerning a research problem or
study.

RESEARCH DESIGN

I have adopted descriptive and conclusive research

design. Descriptive research is those studies, which
are concerned with describing the characteristics of
a particular individual or a group. Since the aim is
to obtain the accurate information about the
customer in terms of his interest towards
investment in stock market. I have used the
techniques of questioning customer in order to
know their consumer behavior, their interests, their
needs & etc.

It is very important to study the mind of the

customer so that the personal visit would not be a
waste of time, money and efforts.

OBJECTIVE OF THE
STUDY
Main Objective
The main objective is to Study the behavior of
consumer towards equity market.

Specific Objective

Creating customer;
Marketing of the product;
Creating relationship with the customer to
have there sources;
Motivating customer for trading;

SOURCE OF DATA
PRIMARY DATA:
These include the survey or questionnaire
method as well as the personal interview
methods of data collection.
SECONDARY DATA:
These include books, the internet,
company brochures, product brochures,
the company website, competitors
websites etc, newspaper articles etc.

RESEARCH ANALYSIS

Majority of investors trade according to expert the daily traders.

Majority of investors take the decision on investment (where/what amount

to invest)on their own idea and some rely on experts opinion and brokers
advice.

The satisfaction level regarding services by brokers of phone service &

professional advice is very low.

Most of the investors feel that online trading is more transparent than the
older form of trading.

Most of the people are aware of different charges charged by the brokers
(Demat charges, transaction charges, service charges, etc.).

Most of the investors are not satisfied with phone services provided by
the brokers,
The major problem faced by the investors is of brokers attitude towards
small investors is not same as with the big investors.

Another major problems faced by the investors is to decide where/what

LIMITATION
1. Data Collection:
The most important constraint in this study was data collection as
Secondary data was selected for study. Secondary data means data that are
already available i.e. they refer to the data which have already been
collected and analysed by someone else.
2. Time Period:
Time period was one of the main factor as only one month was allotted and
the topic Covered in research has a wide scope. So, it was not possible to
cover it in a short span of time.
3. Reliability:
The data collected in research work was secondary data, so, this puts a
question mark on the reliability of this data, which a very important factor of
this study as conclusion has been derived from this secondary data only.
4. Accuracy:
The facts and findings of the data cannot be accepted as accurate to some
extent as Firstly, secondary data was collected. Secondly, for doing
descriptive research time needed to be more, because in short period you
cannot cover each point accurately.

SUGGESTION

Professional advice should be made

available in the city.
Brokers should transfer the
deliveries/payments to the investors in
time.
Brokers should deal all the investors in
same respect.
The phone service should be made
prompt.

LEARNING OF SUMMER
TRANING
Learning in 30 Days of my summer training with SPA
Securities:

Basic practical knowledge about stock market, online and

off line both online trading is done by customers direct
through their home and offline is done through phone.
Get knowledge about the different department at SPA
Securities ltd. like Risk management, IT, Mutual Fund,
Insurance.
Get knowledge about De-mat accounts and then how to
convince the customers to open an account.
Get knowledge about cold calling practically.
Increase in confidence level.
Give respect to your working place and be faithful with
your company.
I got many tips regarding marketing to achieve the target.

CONCLUSION

Stock market fluctuates by the external environment.

Stock market is very sensitive market.

Stock market is all about future prediction.

It is based on higher risk & high return.

CLIENT

THANKYOU
To all my respected teacher &my dear friends
For attending today's session

For more information please contact

ME