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Perception
Whistle blowing
Company
information
Case study
SWOT Analysis
Conclusion
Question Answer
Perception
Definition :- Perception is the process
of attaining awareness or
understanding of sensory
information's. It comes from the Latin
word perceptio which means
receiving, collecting and action of
taking.
1. The ability to see, hear, or become
aware of something through the
senses.
2. The state of being or process of
Process Of Perception
Whistle blowing
What is whistle blowing?
The term whistle blowing can be defined as raising a
concern about a wrong doing within an organization.
Who is Whistle blower:- is a person who exposes
misconduct, alleged dishonest or illegal activity
occurring in an organization.
Types of whistle blower
i. Internal :-it is blowing the whistle inside the
organization. For example designated officer, workers
or bosses in the same organization.
ii. External :-blowing the whistle to law enforcement
agencies or to teams worried with the matters for
example Lawyers, Mass media, law enforcement.
Example
The Whistleblowers:
Time Magazines 2002 Persons of
the Year
Cynthia Cooper
of Worldcom
Coleen Rowley
of the FBI
Sherron Watkins
of Enron
TAP Pharmaceuticals
TAP Pharmaceuticals
Americanpharmaceuticalcompa
ny headquartered inLake Forest,
IL. It was a joint venture formed
in 1977 betweenAbbott
Laboratoriesand the Japanese
pharmaceutical companyTakeda.
President &CEO
Yasuchika Hasegawa
Who is Douglas
Durand
Douglas Durand is the paragon
of a corporate whistleblower.
Shortly after stepping in as vice
president of sales at TAP
Pharmaceutical Products in
early 1995, he began to suspect
the company was conspiring
with doctors to overcharge the
U.S. governments Medicare
program by tens of millions of
dollars.
Products
TAP had several marketed
products selling within the
United States:
PREVACID (lansoprazole)
Lupron Depot (leuprolide)
Rozerem
FAMVIR
KAPIDEX
Case study
on
Whistleblowers saints or sinners?
Douglas Durand, former Vice President of sales at TAP
Pharmaceutical products He decided to blow whistle on TAP for
collecting 2% fee from doctor as Administrative Costs which was
a kickback Next he and Ainslie again built a case against TAP .
He received bonus of $35,000 from TAP He quit the company. HE
collected 500 boxes of documents containing evidences against
TAP. Finally TAP settled the issue in 2001 & Durands take was
$126 millions But, Prosecutors filed criminal fraud against TAP to
send a strong signal to pharmaceutical industry. Then the holes in
Durands story came to know - The kick backs of Durand never
occurred. Bribing of Doctors into using their Drugs was actually
paid by Doctors themselves. Boston Federal Jury cleared of all
charges. Durand was now retired.
Case Analysis
How he was perceiving things?
There are process of perception:a. Receiving stimuli -through
hearing.
b. Selection- Learning
c. Organizing- Closure
d. Interpretation- perceptual set
Conclusion
Question Answer
Question Answer
Q.1) Do you believe that whistle-blowing is
good for organizations and its members, or
is it, as David Stetler believes, often a
means to extort large financial gains from
companies?
Q.2) How might the self-fulfilling prophecy
affect a whistle-blowers search for
incriminating evidence against a company?
Question Answer
Q.3) When frivolous lawsuits occur, how might
Team Work
Name of team members
Parveen Bano
Mahima Bajpai
Neha Panday
Poonam kumari
MBA-Ist SEM
Group-B