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Analysis of

Audience
Research

What is your gender?

1 refers to female, and as the pie chart shows, this was


the most prominent gender in our results. Implying that
the questionnaire is biased towards females, with a 62%
proportion in comparison to the males 38%. This may
result in a slight siding with more feminine aspects in the
documentary, perhaps such as colour scheme, and maybe
that the documentary topic is more interesting to
females.

How old are you?

Theres a relatively even distribution around the ages,


and as our target audience is aged approximately
between 19 and 30, this is helpful knowing that the
documentary topic appealed to them, especially with only
5 answering Other. However, theres a 35% prominence
for the age range 26-29, suggesting that this selection
of people ought to be our primary - most prominent target audience and so their answers to the following
questions would be significant.

How much have you spent on


your obsession?

This question allows us to have an insight into the mind


of those with obsessions, as well as providing us with
primary statistics to use in the scripting of our voice over
for the documentary. The option with the majority 38% of answers is 20 or less, which allows us to see the usual
severity of an obsession with those who answered
mostly female, 26-29 year olds. This also, however,
indicates that they may not be familiar with severe
obsessions and so it would likely benefit the documentary
to have a professional speak about it.

What channel do you watch


the most regularly?

This allows us a deeper understanding of what channels


our target audience watch, and so can then assist us in
choosing a scheduling slot thats appropriate. From the
pie chart, you can see ITV1 is the most watched channel,
with 42%, and in second place is Channel 4 with 27%. This
implies that our target audience would be slightly more
educated which was our initial aim.

What colour scheme do you


prefer?

The aforementioned female bias may have some effect on


the universal reliability of this question, however this
question allows us to choose a colour scheme which will
appeal to our audience and therefore maintain a large
number of views if we were to choose hammocking for
our scheduling. The most commonly chosen collection of
colours was Purples/Greens/Black, with 27% suggesting
darker colours would be preferred for the topic choice.

How negatively do you think


obsessions are portrayed in
the media?

This question was a scale with a slider from 1 to 10, 1


being negative and 10 being positive. The average choice
is 3.89 and so rounded up is 4 suggesting that the public
believe that obsessions are portrayed negatively. This
forebodes a possible opportunity to portray them in quite
a positive way in order to fill a niche in the market, so to
speak.

Have you ever had an


obsession?
This question is self-explanatory, this data will allow us to

have primary statistics in our documentary and leads on


from the previous question to an extent, because the
majority 56% - answered yes and so it implies that
obsessions are common occurrences. So the negative
perception of the media is affecting a majority of people.

Name one of your


obsession(s)..
This question was a type box open question, allowing the

audience complete freedom. In total, there were 15


different answers, N/A was one of the 15 answers given
and was given 4 times the most repeated of all of them
suggesting that although 56% of the public have
obsessions, theyre embarrassed to say and so links in
with the medias portrayal question; allowing us to
dictate the style/tone of the documentary accordingly.

Do you have a current


This will, again, provide us with statistics to use within
obsession?

the documentary as part of our primary research. 54% of


the audience answered no to having a current obsession,
which suggests that because it was mostly filled in by
those between the age of 26-29, that obsessions are
mainly had by younger people.

Would you prefer a female or


male voice over for a
60% of the sample
chose a male voice over rather than a
documentary?

female, and this could be due to it being the common


convention rather than having a female; male voice overs
often sound more serious and so this would suggest that
the audience are looking for a serious voice over no
jokes, etc.

What time do you normally


watch TV?

This question is essential to assist us with the scheduling


as were aiming for hammocking in connection with
the channel question. This would suggest that we should
time it for around 8-9pm, perhaps due to our target
audience all being in work, or further education.

Do you like fast pace editing?

The majority 58% - of the audience answered yes, which


perhaps links into their age. Fast editing will attract their
eye when the documentary is hammocked between two
other popular shows.

What kind of music do you


listen to?

In this question, the two dominating options is Rock and


Pop, both with 6 votes. This would suggest that we
should use music from these two genres in order to pull
the attention of the target audience, as they wouldve
been working/in some form of education and so would be
relaxing music that they enjoy would assist in that and
maintain their attention on the documentary.

How long has your longest


obsession lasted?

This question allows us to understand the extent of our


audiences obsession, and also gives us even more
primary research to take statistics from. 40% of our
audience answered that their obsession lasted more than
3 months, which shows a severity that the question on
how much they had spent did not.

Would you be interested in


Obsessive Compulsive
Disorder to be featured in the
The majority
56% - of our audience answered yes to
documentary?
this, which would indicate that the audience is looking for

us to feature severe obsessions perhaps due to their own


shown through the amount they spend on their own
being relatively toned down. This now tells us that we
need to bring the professional aspect of obsessions into
this, to meet our audiences needs.

Would you want us to


interview a professional?

This question obviously links into the analysis of the last


question, as 60% of our audience answered yes, telling us
to interview a therapist or psychotherapist in order to
bring our audiences views in by appealing to what
theyre looking for in a documentary. Due to us targeting
slightly more educated people, this would therefore
appeal to them and speak to them in a more scientific
way which is appropriate for the audience.

Do you consider fandoms to


be an obsession?

This question allows us to research their desired content,


and so therefore fit what theyre looking for. Fandoms are
considered slightly teenage, and so the reaction of 52%
saying no is expected but allows us to confidently cross
the content off of our list knowing it does not fit our
target audience nor would they enjoy it.

Do you consider obsessions to


be a mental illness?

This links into the question about interviewing the


professional, as we now know that they do want a
professional to be interviewed and so this answer of 48%
being neutral suggests that they arent sure and so need
a professional to teach them about it due to being more
educated, theyd therefore want a trained professional
rather than an amateur.

Would you want us to focus


on a particular obsession and
what would that be?

This question is in two parts, a and b, as the first part


asks whether theres any particular focus theyd like,
which 56% answered no to, suggesting that theres a lack
of understanding about obsession and so they had no
knowledge to offer hence why well interview a
professional, to give them bonafide knowledge. This then
links to what obsession, obviously followed by the part b,
which although was mostly replied to with N/A, the
second most common obsession to focus on was OCD
which links back to the question on OCD.

Do you prefer documentaries


to have statistics in them?

This is another question focusing on the content of the


documentary, this makes it clear to us with a 46%
majority votes that statistics would be favoured in it,
which clearly links to the educated nature of the
audience; theyre educated and so would require data to
back up the points that we make, otherwise they likely
wouldnt be interested in the documentary.