ITES Industry

Regulating through Liberal Policy, Export promotion and Tax/duty incentives , Copyright and IPR.
Embarking in the year 1991 and becomes a key engine for the growth of the Indian economy.
Positioning, differentiation and branding strategies of key players and pricing policies:

Leaders like Wipro, Challengers like Mastek make India, Global Leader in the Domain.
Strategies applied by the key players for the growth of the economy

Effective Competitor Strategy

Unique business model
Proactive, innovative product strategy
Strong value proposition
High Proportion of Repeat Customers

IBEF and NASSCOM are Professional trade bodies of the industry.

Promoters &
Management Ethos

Philosopies used by the different players for the growth

Spirit of Wipro
Communication,Teamwork, Accountability, Enjoyment, andCommitment for
CompleteClient Satisfaction
Key People
Sapnesh Lalla,President of NIIT
T K Kurien, CEO ,Wipro Ltd
Sudhakar Ram
Azim H. Premji,Chairman, Wipro Ltd

Mastek believe that with a clear vision and direction, they can make a difference.
Wipro uses Sustainability Recognitions

Stakeholders interests and corporate goals through the efficient conduct of its business and meeting their
obligation in a manner that is guided by transparency, accountability and integrity.
Wipro conduct various environment conservation intiatives like TIST Program

Controlling Ministry
The Allocation of Business Rules Pertaining to Department of Electronics and Information Technology
Challenges in ITES

Rising attrition rates and heightened competition

The emergence of Philippines and China is also a challenge
Shortage of quality and employable talent and rising costs
A slackening of demand from major markets
Reduction in larger contracts.
Analysis of top Players
Like Wipro has strength that it has Global R&D facility
NIIT has skilled workforce
Religare has monetary assistance provided.

Additional 150,000 Common Service Centres (CSCs) will be setup to create the right
Governance.
Government of India is projected to reach US$ 6.4 billion in 2013.
Policy and Promotion following in the sector is made according to the following
institutions:
Software Technology Parks (STPs)
The Special Economic Zones (SEZ)
Information Technology Investment Regions (ITIRs)

Financials
Financial Graph Of Wipro

Sick Players
Religare Technologies has reported a standalone sales turnover of Rs 3.34 crore
and a net loss of Rs 20.53 crore for the quarter ended Dec '13.
Mastek consolidated net profit falling 38.2 percent sequentially to Rs 11.3 crore on
lower revenue and weak operational performance.

Recent Development
Impact of Latest Fiscal policy on the industry
The fiscal policy of 2013-14 has been calibrated with two fold objectives - first, to aid economy in
growth revival; and second, to bring down the deficit from 2012-13 level so as to leave space for
private sector credit as the investment cycle picks up.
Tax to GDP ratio estimated at 10.7 per cent of GDP in BE 2012-13 is estimated to fall to 10.4 per
cent of GDP in RE 2012-13,due to slowdown in economic growth
'National Food Security Bill' was introduced in Parliament in 2011 and was subsequently referred to
Standing Committee on Food, Consumer Affairs and Public Distribution in January, 2012.
TCS joins top 10 global IT services companies club.
The country's third-largest software services firm Wipro Technologies today posted
a 28.8 per cent increase in profit to Rs 2,226.5 crore in the quarter ended March 31
on the back of improving global economic sentiment and cost optimisation.
Indias software and services industry has seen growth at over 30% for the last
five years, and this years industry summit comes on the heels of a strong quarter,
especially for top firms likeWipro,InfosysandTata Consultancy Services.