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Course: E-business in Tourism

Tutor: Mrs. Vrana Vasiliki


Project : Destination Websites
Semester B 2014-2015
Developed by : Zilianakis
Charalambos
Vakalis Achilleas

PURPOSE OF THE PROJECT


The

purpose of this project is to


record all the information provided by
five different destination websites
and then compare their
characteristics in quantitative terms.

PRESENTATION OF THE 5 DESTINATION


WEBSITES
http://www.turismoroma.it/
http://www.tourism.milan.it/
http://www.visitflorence.com/
http://www.visit-venice-italy.com/
http://www.visitpalermo.it/

A BRIEF LOOK IN THE WEBSITES


www.turismoroma.it

www.visitflorence.com
www.tourism.milan.it

www.visit-venice-italy.com

www.visitpalermo.it

CATEGORIES AND THEIR CHARACTERISTICS


The study of the five websites resulted in the following categories of
characteristics embedded in each one, which are presented below :
ITINERARIES

Not to be missed
Theme Routes
Time Routes
Guided Routes
Suggested

WEBSITE
FEATURES
Media Gallery
Photos
Videos
Search Engine
Maps
Route
Calculation
News Feed

ACTIVITIES
Gastronomy
Performance
Venues
The Sea
Shopping
Night Life
Surroundings
Children
Gondolas
Sports

ACCOMODATION

Guest Houses
Agritourism
Hotels
Bed & Breakfast
Camping
Religious Institutes
Hostels
Villas
House-Boats

EVENTS

Music
Theater & Cinema
Sport
Conferences
Honeymoon
Fashion & Design
Carnival & Fairs
Business Trips

TRAVEL INFO
BOOKING OFFERS

ABOUT
Districts
Downloadable Guides
CUSTOMER CARE
General Info

Weather
Info for the
Disabled
How to get there
Transportations
Getting about
town

ATTRACTIONS

Churches
Monuments
Museums
Park &
Gardens
Cultural
Venues
Libraries
Architecture
Piazzas
Universities

CONTACT
Contact
Information
About Us
Contact Form
Newsletter

QUANTITATIVE DATA ANALYSIS


Proportions of each category
turismoroma.it tourism.milan.it visitflorence.com
CATEGORIES
ITINERARIES
100%
40%
100%
ABOUT
100%
100%
75%
TRAVEL INFO
100%
100%
80%
ACTIVITIES
88%
55%
44%
ATTRACTIONS
55%
66%
77%
BOOKING OFFERS
100%
100%
0%
ACCOMODATION
80%
70%
50%
EVENTS
75%
75%
25%
WEBSITE FEATURES
100%
50%
66%
CUSTOMER CARE
100%
0%
100%
CONTACT INFORMATION
100%
100%
100%
IN TOTAL
90%
69%
65%

visit-veniceitaly.com
60%
75%
80%
55%
70%
0%
30%
50%
34%
100%
0%
51%

visitpalermo.i
t
40%
100%
80%
66%
55%
100%
70%
25%
50%
0%
100%
62%

turismoroma.it
CATEGORIES
ITINERARIES
ABOUT
TRAVEL INFO
ACTIVITIES
ATTRACTIONS
BOOKING OFFERS
ACCOMODATION
EVENTS
WEBSITE FEATURES
CUSTOMER CARE
CONTACT INFORMATION
IN TOTAL

turismoroma.it
100%
100%
100%
88%
55%
100%
80%
75%
100%
100%
100%
90%

The turismoroma site as it can be seen , is the most


comprehensive web site of all.It has full coverage in the
fields of Itineraries, about city, travel info, booking
offers ,website features ,customer care and contact
information. The only deficient category is the one
informs about citys attractions .

tourism.milan.it
CATEGORIES
tourism.milan.it
ITINERARIES
40%
ABOUT
100%
TRAVEL INFO
100%
ACTIVITIES
55%
ATTRACTIONS
66%
BOOKING OFFERS
100%
ACCOMODATION
70%
EVENTS
75%
WEBSITE FEATURES
50%
CUSTOMER CARE
0%
CONTACT INFORMATION
100%
IN TOTAL
69%

Milans destination website (tourism.milan.it) based on


the research, gives complete information on topics of :
travel info ,about city, booking offers and contact
information. However it offers no customer care and
also the information given about the available
itineraries is poor in comparison with the other
websites .

visitflorence.com
CATEGORIES
visitflorence.com
ITINERARIES
100%
ABOUT
75%
TRAVEL INFO
80%
ACTIVITIES
44%
ATTRACTIONS
77%
BOOKING OFFERS
0%
ACCOMODATION
50%
EVENTS
25%
WEBSITE FEATURES
66%
CUSTOMER CARE
100%
CONTACT INFORMATION
100%
IN TOTAL
65%

The visitflorence destination website


provides full information as far as it
concerns the Itineraries, customer
care and contacts , while it lacks on
the fields of booking offers and
events information.

visit-venice-italy.com
CATEGORIES
ITINERARIES
ABOUT
TRAVEL INFO
ACTIVITIES
ATTRACTIONS
BOOKING OFFERS
ACCOMODATION
EVENTS
WEBSITE FEATURES
CUSTOMER CARE
CONTACT INFORMATION
IN TOTAL

visit-venice-italy.com
60%
75%
80%
55%
70%
0%
30%
50%
34%
100%
0%
51%

The visit-venice-Italy.com regarding to the table


is the poorest destination website in many
fields. The categories of Customer Care and
Travel info are the most complete amongst the
others however there are no contact
information ,no booking offers and very low
accommodation suggestions.

visitpalermo.i
t

CATEGORIES
ITINERARIES
ABOUT
TRAVEL INFO
ACTIVITIES
ATTRACTIONS
BOOKING OFFERS
ACCOMODATION
EVENTS
WEBSITE FEATURES
CUSTOMER CARE
CONTACT INFORMATION
IN TOTAL

visitpalermo.it
40%
100%
80%
66%
55%
100%
70%
25%
50%
0%
100%
62%

Palermos destination website


(visitpalermo.it) exceeds in the fields
of booking offers ,info about city and
contact info. The website though has
poor data according to customer care
and events .

CONCLUSIONS

Regarding to the above information the destination website of Rome


(turismoroma.it) is undoubtedly the most complete one of the five and provides
rich content to its visitors. It can become even greater with some additions in the
events and attractions sections of the site .

Next with slightly differences in total come Milans (tourism.milan.it) , Florences


(visitflorence.com) and Palermos (visitpalermo.it) which can be characterized as
sites full of content, adequate to inform their visitors with basic issues however
with a few upgrades, in different sectors each one, can become even better and
more productive .They have to focus on upgrading the customer care options
mostly.

Amongst the 5 destination websites ,Venices (visit-venice-italy.com) is the poorest,


as it lacks in many fields and includes almost the half data of the total that a
complete destination website should. Thus it needs major improvements in order
to become more user-friendly and to provide better services .Their developers
should focus on adding more website features , booking offers and give their
visitors the ability to contact with them.

THANK YOU