BadNewsLetters

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Anypublicperformanceordisplay,includingtransmissionofanyimageoveranetwork;
Preparationofanyderivativework,includingtheextraction,inwholeorinpart,ofanyimages;
Anyrental,lease,orlendingoftheprogram.

CopyrightPearson2012

Badnewsletters
Purpose
Todeliverastrategicmessagethatwillnot
pleasethetargetedindividual

Audience
Usuallyjustonepersonand,often,youwant
somethingfromhimorher

Media
Paper(sometimesemail)
Copyright2012PearsonEducationInc.,Allrightsreserved.

Badnewsletters
Keytosuccess
Announcementoftheexplanationbefore
thebadnews

Copyright2012PearsonEducationInc.,Allrightsreserved.

Badnewsletters
Format
Withrareexceptions,onepage
Onorganizationsstationery
Singlespaced
Extraspacebetweenparagraphsandelements
oftheheading

Atbottom
cc:
P.S.:
encl.

Copyright2012PearsonEducationInc.,Allrightsreserved.

Badnewsletterformat
Organization Letterhead
123 Front Street
Miami, Florida 49876
555-111-2346

Date
Mr./Ms. First and Last Name
Persons Business Title
Name of Persons Organization
Organizations Street Address
City, State (no comma) ZIP
Dear Mr./Ms. Last Name:
Text of letter starts here. Flush left, no indent. Single-spaced.

Copyright2012PearsonEducationInc.,Allrightsreserved.

Badnewsletterformat
Again, thank you very much for your consideration of etc.
Sincerely,

Your Legible Signature

Your name
Your title

Copyright2012PearsonEducationInc.,Allrightsreserved.

Fivepartbadnewsletter
PartI(oneparagraph)
Begincourteouslyandneutrally.
Perhapsfindcommongroundtocommenton.
Bepolitebutnotenthusiastic.
Focusonpositiverelationship,ifpossible.
Ifrespondingtoacomplaint,apologize
butnotinawaythatacceptsresponsibility.
DONTdeliverthebadnews.
Copyright2012PearsonEducationInc.,Allrightsreserved.

Fivepartbadnewsletter
PartII(beginningofnewparagraph)
Explainthereasonsforthebadnews.
Avoidanabruptchangeoftoneinthis
newparagraph.

Copyright2012PearsonEducationInc.,Allrightsreserved.

Fivepartbadnewsletter
PartIII(middleofparagraph)
Statethebadnews.
Beclearandconcise.
Avoidaonesentenceparagraph.

PartIV(endofparagraph)
Closetheparagraphwithsomethingneutralor
positive.
Dontletthebadnewsclosetheparagraph.
Copyright2012PearsonEducationInc.,Allrightsreserved.

Fivepartbadnewsletter
PartV(newparagraph)
Closecourteouslyandneutrally.
Dontmentionthebadnews(dontapologize).
Ifappropriate,mentionacontinuationofthe
relationship.

Copyright2012PearsonEducationInc.,Allrightsreserved.

Badnewsletters
Contentandorganization
Avoidanunintentionallysexistgreeting.
IsLynnJonesmaleorfemale?

UseMs.ratherthanMissorMrs.asa
courtesytitle.
Unlessyouknowthattherecipientprefersone
oftheothertitles
Copyright2012PearsonEducationInc.,Allrightsreserved.

Badnewsletters
Contentandorganization
WhenyouaddressrecipientasDearMs.Jones
PlaceacolonafterJones.
Signyourfirstandlastnameatthebottom.

WhenyouaddressrecipientasDearLynn
PlaceacommaafterLynn.
Signonlyyourfirstnameatthebottom.
Stilltypeyourfirstandlastname(andtitle)underyour
signature.

Copyright2012PearsonEducationInc.,Allrightsreserved.

Tips
AvoidthepronounsIandyouinanynegative
sentencesespeciallythebadnewssentence.
Dontbewordybutdontbesobluntthatyou
soundrude.
Neverdisparageyourorganization.
Dontapologizeinawaythatacceptsblame.
Avoidclichs.
Usethisorganizationinbadnewsspeechesand
memos.
Copyright2012PearsonEducationInc.,Allrightsreserved.