Académique Documents
Professionnel Documents
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By:
Aakash Mehrotra(901)
Achal Gupta(903)
Imran Ali (925)
Man Mohan Meena (932)
Padmavati Tayaru Madipalli(939)
Dotcom Industry
Comparatively
newer in India
Capable of reaching out to consumers
globally
More and more businesses are being
done by the internet like banking,
shopping and mailing.
Between 40-70 million people on the
Internet today
Online Spends
Offline Spends
Vision
To create World Class Platforms that Transform Lives
Mission
We will continuously delight our customers in
Milestones
Businesses
Naukri.com
99acres.com
Info
Edge
Jeevansathi.c Shiksha.com
om
Supplier
Power
Competiti
ve rivalry
Substitutio
n
Buyer
Power
Competitive Rivalry
Brand value
Capture the market
(60%)and nearest
Supplier
power
competitor
is at 30%
Large
nodatabase
of companies
Biggest
Buyer
power
Large no
no of
of job
job seekers
seekers
Large
Threat
Large of
no Substitution
of companies
Linkedin
Threat
of new Entrant
SMS job
alerts (Airtel)
Easy to set up website
Difficult to create a
brand
Sales force required for
promotion
Database required
PEST analysis
Political
Govt. policy to
increase jobs
Pumping money in the
infrastructure
Social
People spend more
time on internet
Rise of Social
networking sites
Economic
Global Slowdown
India recovered faster
than rest of world
Technological
Improved penetration
of internet
Improved broadband
service
SWOT analysis
Strength
Dominant player with
Opportunities
Large market of jobs
Internet penetration
India has over 350
universities and
17,600 colleges
Weakness
High dependence on
naukri.com only
High attrition rate
Large no of employees
and sales force
Threats
Monsters semantic
search (Trovix)
technology
LinkedIn getting
popular in India
Economy slowdown
Demographics
India
2642.37
2396.64
2000
total income
1500
1471.63
1000
840.57
500
2005-06
2006-07
2007-08
2008-09
2009-10
SEM campaign
BCG Matrix
Naukri.com
99acres.co
m
Jeevansathi.c
om
Shiksha.com
Investments
Get most
jobs
So get
most
clients
Get most
Traffic
Get most
response
Competitors :
Monstorindia.com(2000)
freshersworld.com(2000)
jobsahead.com(2000)
Timesjobs.com(2002)
Thank you