Informing and

Persuading With
Professional Excellence

The Importance of Presenting

With Professional Excellence
Presentational Excellence is Important for :
Oral communication that reveal
something about you as a professional
As a tool to motive employees and
communicate effectively about business
goals
Must be present in order to achieve
professional excellence

Identifying Presentation
Opportunities and Purposes
Presentation Opportunities
Two types of presentation opportunities :
Formal Presentation : occurs in a
traditional presentation setting
Opportunity Presentation : occurs in a less
traditional setting

Purposes
General purpose :
To inform
Speakers act as teachers relaying
information
To persuade
Speakers act as an advocate or making an
argument
Passive Agreement : simply agree/disagree
Active Agreement : persuade the audience to
actively engage in a specific behavior

Specific Purpose :
Telling the listeners what you want them
to understand/know or believe by the end
of your presentation

Speaking to Inform
Goal : to present the fact, striving to be
objective
According to Aristotle there are 3 types of
persuasive appeal Ethos, Logos, and Pathos:
1. Ethos
Credibility as presenter as well as the
information presented
2. Logos
refers to supporting information; definition,
examples, statistics, and quotes

Strategies for Informing With Excellence

Make certain that you are informing not
persuading
Pay careful attention to your audiences level of
knowledge and understanding when doing your
audience analysis
Try to incorporate a variety of supporting
material, such as example, quotes, and statistics

Speaking to Persuade
Acting as an advocate or making an
argument
Subjective, influenced or impacted by
individual emotions, biases, or point of
view

Types of Reasoning
Inductive Reasoning
Building an argument by utilizing individual
examples, pieces of information, or cases
and pulling them together to make a
generalization or come to a conclusion
Causal Reasoning
Commonly known as the cause after-effect
relationship, is a type of inductive reasoning

 Deductive Reasoning
Occurs when the speaker takes general
information (premises) and draws a conclusion
from that general information.
Often set up as a syllogism
Analogical Reasoning
Making an argument by comparing two cases,
when using analogical reasoning, it is important
that case are comparable
Cognitive Dissonance
Another useful tool for persuading an audience

3. Pathos
Refers to emotional appeal, it does play
an important role when persuading with
professional excellence. But beware a
presentation that has strong pathos but
lacks ethos and/or logos is not effective