Business Plan

Juzon juices
Erika M
VHS Entrepreneurship
Session: April 2007

1.What is Juzon?

JUZON is the union of: JUICE &

AMAZON
Juzon is an exquisite natural juice
made of exotic fruits from Amazon
(Peru)
The juice ingredients provide a good
source of vitamins and antioxidants

 My products are made for any person

but will be more appreciated by adults
Juzon can be purchase in supermarkets
or healthy stores
The company objective is to maintain
the products taste as time passes by

Why Juzon distinguishes from the rest?

Exquisite quality by maintaining the

fruit flavor with natural preserver
No added sugar instead an organic
sweetener, pure honey
Improves your health, since fruit
contains vitamins and oxidants your
body needs

 Package is eco-friendly (recyclable)

because Juzon is worried in respecting the
environment.
Comes from Peruvian lands, thus create an
exotic product and a difference to the always
seen and tasted fruits.
Adequate price offered because Juzon is for
everyone who is willing to drink natural

2.Business Organizational Structure

Limited Liability Company (LLC)

Ownership is divided upon the members. This allows

the
members work together for the growth of the
company.
Personal Liability: is also divided rather than one
doing everything. Also a colleague will focus on his
area of expertise in the business.
Taxation: taxes are not at the entity level but
pass through LLC members.

 Sharing of profit: LLC has a high probability of

gaining more profit by working as a team;
nevertheless, the profit obtain is seen in the long-run.
Sharing of ideas In LLC you can hear the point of
view of other members who will not risk the money
invest. The disadvantage is that it will be difficult to
arrive to a general agreement.
Financing Startup:
The financing startup will
come from: members, stockholders and my savings.
When doing capitalization for LLC and rest of
structures it
must be divided against the
members.

 Future plan of business:

The life of legal in LLC is variable meaning that
it depends on the business.
Juzon Company will be unlimited this way the
company can continue to grow as years pass by.
Also in the future plan more products apart
from beverage line will be produced using
domestic ingredients.
I will implement a regime to allow the company
fall in good hands

Erika Mendoza
Los Rosales 142
Ate, 3 Lima Peru
Tel.: (51-1) 326-4314
Fax.: (51-1) 326-6022
ekm@juzonjuice.com
www.juzonjuice.com

Disadvantages of LLC

Experim
ent the
natures
exotic
juice!

The C. Corporation & S. Corporation ownership belong to

the investors meaning that one has to work like an
employee for the stockholders. However, it is beneficial in
the sense that one will not invest money since investors
take care of that.
A better option for taxation issues is Nonprofit Corporation
who are not charged for taxes, since people are working for
the benefit of needed people.
The sharing of profit is better in sole partnership
because the entire profit goes to proprietor while the
rest or structures the profit is divided between members.

3.Marketing
What type of business is Juzon?
Juzon is a Manufacturer because it will produce the
juices from the raw materials being the fruits to its
final stage were the juices are ready to sell. As well
I will distribute the juices to the stores.

Consumer Description
My target consumer are adults from ages 20-35. I
Choose adults because they would spend more
money in their health than teens.
The expected gender are both men & women that
would prefer to drink a juice rather than a soda.
The primary need of my consumer is their health.

Market Research & Analysis

Q:
Ans.:

Q:
Ans.:
Q:
Ans.:

These results tell

me that my product
will be positively
Would you purchase my product?
accepted by adults
12 persons said Yes!
and teens.
1 No.
Suggest a price
Range of $1.5 - $7

This is a good range since I

initially calculated my initial
price being $2.

Possible location
8 supermarkets
2 healthy stores
2 restaurants 1 school

This confirms my initial

thoughts regarding
location.

Q:

Any modification?

Ans.:

take the strap

try it first
modify shape

In other words to expand in all the

aspects! I think is good since one
will never obtain the best results
the first time. Also I think I will stay
with the holder b/c personal
experience I feel is more practical.

expand healthy aspect

Q:
Ans.:

Who is my competition? I agree with the results Selva is

the most nutritious among them.
selva
However their weak point is that
walon
it is not well marketed and a high
Pulpin
price for average income people.
On the other hand Pulpin uses
and that I need to apply is TV
commercials and billboards.

Fav. Fruit
Q:
Ans

5 mango 2 maracuya
1 guanabana 3 apple
1 lemon 1 orange

This tells me I cannot

only focus on certain
fruits but mix unknown
fruits such as camu
camu with apple. By
doing this I will attract
the lovers of apple to try
an exotic juice with their
favorite fruit.

Additional comments
By reading all the comments in the questionnaire
I have confirm that exists a public (adults) who
appreciate and are willing to purchase Juzone
juices! Nevertheless, there are several things I
need to know and do before I actually start with
the production:
Recalculate unit price with exotic fruits and
organic ingredients.
Create fruit mixtures such as camu camu with
apple. This will attract lovers of fruits.

 Modify the quantity of 250ml to 500ml.

Research deeply all the health properties of
exotic fruits from accurate resources, given
that I will use this information to convince
clients.
Develop a better container for the juice. This
will create a good impression for the clients.

4.Promotion &
Advertisement
Methods to reach consumers:
1. Distribution to supermarkets and healthy
stores.
Benefits: People will see the benefits my product
has in comparison to competition.
No investment in an independent local.
Public will find the product more accessible to
them than in only one store.
2. Create a website
Benefits: Allows new costumers to know the
products, quality contact info, and company.
As well this brings a stronger impression of the
company.

3. Use media (Radio, TV, Newspaper)

Benefits: Since the majority of people see any
of this media daily there is a high probability
they will hear, observe, or read about my
product. This method to maintain the image on
the minds of the consumers.
4 Sponsor civic events
Benefits
Public will have a positive image of product
More opportunity to obtain more clients

Logo & Slogan

Experiment the
natures exotic
juice!

Experiment the natures exotic

juice!

Experiment nature
exquisite treasure
Juzon
Its a mixture of both
known fruits and
exotic fruits from
Amazon: Marcuya,
Lucuma, Camu Camu,
Chirimoya, and many
more. It contains pure
pulp fruit and natural
sweetener, and natural

It only costs $2 which

is nothing compared
to your health. Juzon
is for everyone who is
willing to drink
natural.

Do u want to try
Juzon?
Take this flier to
your near
Supermarket to
receive a free
sample. There is
limited quantity of

Let Juzon enter your zone

Juzon is not another beverage fill with
artificial flavoring and preservers. Its an
innovative organic juice made with exotic
and nutritious fruits from the Amazon. The
fruits selected arent random. For instance
camu camu is the only food known that
contains the highest percentage of ascorbic
acid (vitamin C). Nothing is compared to
your health.
Are you ready to try Juzon?

5. Financial Statements
Economics of One Unit
The economics of the unit I choose is a nectar juice
made of pineapple. The bottle will not only contain
the exquisite juice but as well several
characteristics that will differ from my competitors.
First the bottle will have the form of the fruit (only
certain attributes of the fruit). This will create a
singular/unique option in the vast beverage market
were most of the bottles have geometrical shapes.
Another detail is that nectar label will show the
benefits of drinking pineapple and tips to maintain
your health. The label will also contain nutritional
information, required certificated logos to show it
has passed through the quality regulations. This
will create confidence in the client.

Unit Cost

Cost of pineapple nectar

Cost (1L)

Price

1kg. Pineapple

0.16

300g. Sugar

0.19

Employee per
month *

$
188.00

0.08

light per month

$
9.00

0.03

Water per
month

$
9.00

0.03

0.48

Total cost per liter

*In order to obtain the cost of the employee: I divide $188 /

30 = 20. The result was divided by the production of one
day 80 liters. 20/80 =$ 0.25 per day.

Cost for 500mlCost

Cost 500ml of
pineapple bottle
juice **

Price
$

0.24

Label

0.03

Glass bottle

0.09

Overhead
expenses

0.16

Total cost per

Selling price
per unit
_____$
bottle
$ 0.92
2.00_________ A
Cost of goods sold per unit ______$
0.92_________B
Gross profit per unit (A - B)
**Conversion 1L = 2 bottles of 500 ml each
_______$1.08_________ C

Start up Cost Report

Costs before starting

Items

Where will I buy this?

Estimated Cost

Automatic label machine

Technical Automation Service S.A.

500.00

Filling machine

Technical Automation Service S.A.

$ 20,000.00

Inspection system

Industrias Plasticas Corp. S.A.

5,000.00

Van

mitsubishi

1,000.00

Scaffolding

Parada

200.00

Desks

Parada

200.00

Water filter

wong

20.00

Clock

Ace Home Center

10.00

Gloves

Ace Home Center

10.00

Mask (odors, viruses, dust)

Ace Home Center

10.00

Hat to cover hair

Hiraoka

10.00

Start up Cost Report

Knifes

Hiraoka

15.00

Cooking board

Hiraoka

10.00

Calculato
r

Hiraoka

4.00

Office supplies

Ace Home Center

30.00

Service

bootle

400.00

1 month

label

200.00

tap

160.00

Preserve ingredients

100.00

Fruits for a month

Wholesale Fruit
market

4,000.00

Start up Cost Report

Additional costs

Amount

building construction

500.00

insurance

200.00

licenses and permits

200.00

professional fees

300.00

rent

200.00

miscellaneous

400.00

TOTAL

$ 33,679.00

List of financing sources

Saved
Personal sav.

Gift

Debt

$ 9,000.00

Amount
$ 9,000.00

Relatives

$ 5,000.00

$ 5,000.00

Investors

$13,000.00

$ 13,000.00

Bank grant

$10,000.00

$ 10,000.00

Total
The maximum interest I will pay for a debt financing is 4%

$ 37,000.00

Annual Breakdown of Income Statement (monthly)

Revenue

Jan

Feb

Mar

Apr

May

Nectar juice

156.00

182.00

195.00

190.00

193.00

juice fruit

47.00

73.00

75.00

70.00

73.00

Soft drink

156.00

182.00

194.00

192.00

194.00

Total for one day

359.00

437.00

464.00

452.00

460.00

Total for month

$ 11,129.00

$ 13,547.00

$ 14,384.00

$ 14,012.00

$ 14,260.00

Nectar juice

109.00

127.40

136.50

133.00

135.10

juice fruit

23.00

18.25

18.75

17.50

18.25

Soft drink

94.00

109.20

116.40

115.20

116.40

Total for one day

226.00

254.85

271.65

265.70

269.75

Total

7,006.00

7,900.35

8,421.15

8,236.70

8,362.25

Insurance

480.00

480.00

480.00

480.00

480.00

Rent

280.00

280.00

280.00

280.00

280.00

Interest on Loan

140.00

140.00

140.00

140.00

140.00

Total

900.00

900.00

900.00

900.00

900.00

Salaries

565.00

570.00

600.00

580.00

590.00

Utilities

375.00

390.00

400.00

380.00

390.00

Advertising

70.00

80.00

90.00

100.00

110.00

Total

1,010.00

1,040.00

1,090.00

1,060.00

1,090.00

Costs of Good Sold

Operating Costs (Fixed)

Operating Costs (Variable)

Breakdown of Income Statement

Revenue

Jun

Jul

Aug

Sep

Oct

Nov

Nectar juice

195.00

200.00

330.00

270.00

280.00

300.00

juice fruit

75.00

80.00

90.00

107.00

98.00

102.00

Soft drink

198.00

210.00

320.00

275.00

290.00

300.00

Total for one day

468.00

490.00

740.00

652.00

668.00

702.00

Total for month

$ 14,508.00

$ 15,190.00

$ 22,940.00

$ 20,212.00

$ 20,708.00

$ 21,762.00

Nectar juice

136.50

140.00

231.00

189.00

196.00

210.00

juice fruit

18.75

20.00

22.50

26.75

24.50

25.50

Soft drink

118.80

126.00

192.00

165.00

174.00

180.00

Total for one day

274.05

286.00

445.50

380.75

394.50

415.50

Total

8,495.55

8,866.00

Insurance

480.00

Rent

280.00

Interest on Loan

Total

Costs of Good Sold

$ 13,810.50

$ 11,803.25

$ 12,229.50

$ 12,880.50

480.00

480.00

480.00

480.00

480.00

280.00

280.00

280.00

280.00

280.00

140.00

140.00

140.00

140.00

140.00

140.00

900.00

900.00

900.00

900.00

900.00

900.00

Salaries

600.00

600.00

620.00

600.00

580.00

570.00

Utilities

400.00

390.00

410.00

400.00

380.00

370.00

Advertising

120.00

100.00

110.00

100.00

90.00

88.00

Total

1,120.00

1,090.00

1,140.00

1,100.00

1,050.00

1,028.00

Operating Costs (Fixed)

Operating Costs
(Variable)

Breakdown of Income Statement

Revenue

Dec

Total Sum

Nectar juice

320.00

juice fruit

110.00

Soft drink

320.00

Total for one day

750.00

Total for month

$ 23,250.00

$ 205,902.00

Costs of Good Sold

Nectar juice

224.00

juice fruit

27.50

Soft drink

192.00

Total for one day

443.50

Total

$ 13,748.50

$ 121,760.25

Operating Costs (Fixed)

Insurance

480.00

Rent

280.00

Interest on Loan

140.00

Total

900.00

Salaries

590.00

Utilities

400.00

Advertising

100.00

Total

$ 1,090.00

10,800.00

12,908.00

Operating Costs (Variable)

Return on Investment (1st year)

Formula:
First Year's Profit - Start-up Costs (100)
Divided by Start-up Costs

$205,902 - $144,648.25
(100)
$144,648.25
ROI= 42%

ROI=

6. Future Plans
In the future I would like business to expand in the
production of other food areas such as: oil made of a very
nutritious plant called sacha inchi, prepared meals with
nutritious food.
Apart from my business plans my future a personal goal is
to create a non-profit corporation that will be in charge to
defend animal abuse. I will achieve this by gaining money
in the production of dog food were the major percent of
profit will be used for the non-profit corp.
Finally I intend to keep my business a future success by
gaining more experience for free if necessary in
competition companies such as selva. Gaining more labor
and educational experience will let me get an overview on
the things I need to add to my business plan. Also to help
the companies I will work for if I see something is wrong.
In addition I will save money for my business.