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GOODS
Characteristics of FMCG industrya) The industry
is characterised by a strong focus on the four P's
of marketing. Ib) It is a high volume,low value
driven industry in most categories.c) It is brand
driven,rather than product drivend) The capital
investment required in plant & machinery is not
high & any reasonably sized industrial house can
enter the industry in manufacturing. e) Distribution
network is extremely vital for the success of the
organisation.
PENETRATION OF DIFFERENT
FMCG PRODUCTS IN RURAL
MARKET
CATEGORYPENETRATIONBRAND Toilet
Soap91% Lifebuoy Washing Cake88%Wheel
Tea77%Lipton Taaza Washing Powder70%Nirma
Salt64%Tata Salt Biscuits61%Parle G