HERO MOTO CORP

ENTREPRENUERSHIP AND NEW VENTURE CREATION

FACULTY : G. RAVINDRA KULKARNI.

PRESENTED BY,
ALLURI SUDHAKAR BABU
(13YACMA006)
BHAVITH VIGNE .P (13YACMA015)
M.B.SHARAN KUMAR (13YACMA039)
M. PRUDHVI KRISHNA (13YACMA041)

KEY INFORMATION

Founded on : 19 January 1982

Head quarters : new delhi, india.

Chairman : Dr. Brijmohan lall Munjal

MD & CEO : Pawan Munjal

ABOUT COMPANY

Hero Motocorp Ltd., formerlyHero Honda, is an

Indianmotorcycleandscootermanufacturer based inNew
Delhi, India.

The company is the largest two wheeler manufacturer in

the world.

In India, it has a market share of about 46% share in 2wheeler category.

The 2006 Forbes 200 Most Respected companies list has

Hero Honda Motors ranked at #108.

On 31 March 2013, the market capitalisation of the

company was INR 308 billion (USD 5.66 billion).

CONTINUED

Hero Honda started in 1984 as a joint venture between

Hero Cycles of India and Honda of Japan.

In 2010, when Honda decided to move out of the joint

venture, Hero Group bought the shares held by Honda.

Subsequently, in August 2011 the company was renamed

Hero MotoCorp with a new corporate identity.

In June 2012, Hero Motocorp approved a proposal to

merge the investment arm of its parent Hero Investment
Pvt. Ltd. into the automaker. The decision comes after 18
months of its split from Honda Motors.

HISTORY

Hero is the brand name used by the Munjal brothers for their flagship
company, Hero Cycles Ltd.

A joint venture between the Hero Group and Honda Motor Company was
established in 1984 as the Hero Honda Motors Limited atDharuhera, India.
Munjal family andHondagroup both owned 26% stake in the Company.

During the 1980s, the company introduced motorcycles that were popular in
India for their fuel economy and low cost.

A popular advertising campaign based on the slogan 'Fill it Shut it Forget it'
that emphasised the motorcycle's fuel efficiency helped the company grow at a
double-digit pace since inception.

In 2001, the company became the largest two-wheeler manufacturing company

in India and globally.It maintains global industry leadership till date.The
technology in the bikes of Hero Motocorp (earlier Hero Honda) for almost 26
years (19842010) has come from the Japanese counterpartHonda.

GROWTH OF COMPANY

1956Formation ofHero Cyclesin Ludhiana(majestic auto limited)

1975Hero Cycles becomes largest bicycle manufacturer in India.

1983Joint Collaboration Agreement withHonda MotorCo. Ltd. Japan signed Shareholders Agreement signed

1984Hero Honda Motors Ltd. incorporated

1985Hero Honda motorcycle CD 100 launched.

1989Hero Honda motorcycle Sleek launched.

1991Hero Honda motorcycle CD 100 SS launched.

1994 Hero Honda motorcycle Splendorlaunched.

1997Hero Honda motorcycle Street launched.

1999 Hero Honda motorcycle CBZlaunched.

2001 Hero Honda motorcycle Passionand Hero Honda Joy launched.

2002Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition launched.

2003Hero Honda motorcycle CD Dawn, Hero Honda motorcycle Splendor plus, Hero Honda motorcycle
Passion Plus andHero Honda motorcycle Karizmalaunched.

2004Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ Star launched.

2005Hero Motocorp SuperSplendor, Hero Honda motorcycle CD Deluxe, Hero Honda motorcycle Glamour,
Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure.

CONTINUED

2007New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda motorcycle CD
Deluxe, New Models of Hero Honda motorcycle Passion Plus andHero Honda motorcycle Hunklaunched.

2008New Models of Hero Honda motorcycles Pleasure,CBZ Xtreme, Glamour, Glamour Fi and Hero
Honda motorcycle Passion Pro launched.

2009New Models ofHero Honda motorcycle Karizma:Karizma ZMR and limited edition ofHero Honda
motorcycle Hunklaunched

2010New Models of Hero Honda motorcycle Splendor Pro andNewHero Honda motorcycle
HunkandNewHero Honda Motorcycle Super Splendor launched.

2011New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched.
New licensing arrangement signed between Hero and Honda. In August Hero and Honda parted
company, thus forming Hero MotoCorp and Hondamoving out of the Hero Honda joint venture. In
November, Hero launched its first ever Off Road Bike Named Hero "Impulse".

2012-New Models of Hero Motocorp Maestro the Musculine scooter and Ignitor the young generation bike
are launched.

2013-Hero MotoCorp unveiled line-up of 15 updated products including Karizma R, ZMR, Xtreme,
Pleasure, Splendor Pro, Splendor iSmart, HF Deluxe ECO,Hero Motocorp SuperSplendor, Passion Pro and
Xpro, Glamour and Glamour FI etc. It also introduced three new technologies- Engine Immobilizer in new
Xtreme, Integrated Braking System (IBS) in new Pleasure and i3S (Idle Stop and Start System) in new
Splendor iSmart.

PRODUCTS

It has 17 models of motorcycles across the 100 cc, 125 cc, 150 cc, 225 cc
categories.

Scooters

It has 2 models in scooters:

Pleasure

Maestro

PERFORMANCE

The company has sold over 47 million 2-wheelers since its inception in 1984 till
March 2013. It sold 6.07 million 2-wheelers in 2012, out of which 5.5 million were
motorcycles. Hero Motocorp sells more two wheelers than the second, third and
fourth placed two-wheeler companies put together. Its most popular bike Hero
Honda Splendor sells more than one million units per year.

In 2013, Hero MotoCorp registered best ever calendar year performance of more
than 6.1 million unit sales. By selling 6.25 lakh units in the month of October, it
became the first-ever manufacturer to cross landmark 6 lakh unit sales in a
month. In the last quarter of the year or say in the festive season, the company
sold more than 1.6 million units, while in non festive time in AprilMay 2013, it
managed to sell out quite good numbers of units- 1.1 million.

EMPLOYEES AND AWARDS

As on 31 March 2013, the company had 5,832 employees, out of which 66 were
women (1.1%). It also had approx. 13,800 temporary employees on that date. The
company had an attrition rate of 5.1% in the FY 2012-13.The company spent INR
8.21 billion on employee benefits during the FY 2012-13.

The Brand Trust Report published by Trust Research Advisory has ranked Hero
Honda in the 13th position among the brands in India.

It received the 'Best value for Money Bike Maker' and 'Best Advertising' in Two
Wheelers Category at the Auto India Best Brand Awards 2012.

CORPORATE SOCIAL
RESPONSIBILITY

The company started Raman Kant Munjal Foundation (RKMF), in 1992 when it
was known as Hero Honda Motors Ltd., that looks after:

Raman Munjal Vidya Mandir (an educational institution)

Raman Munjal Memorial Hospital

During the financial year, the company spent INR 14 million on corporate social
responsibility.

THANK YOU

PRESENTED BY,
ALLURI SUDHAKAR BABU,
BHAVITH VIGNE .P,
M.B.SHARAN KUMAR,
M.PRUDHVI KRISHNA.