ORGANIZATIONAL CULTURE

By:
D Anup Kumar
Divyanshu Prateek
Sameer Srivastava
Kandala Sai Vidya
Darpan Sharma
S D S Sri Sairam
Amol Mahajan

TABLE OF CONTENTS
1. INTRODUCTION
2. OVERVIEW OF TATA & FORD
MOTORS
3. GENERAL CULTURE
4. INNOVATION
5. ETHICS
6. CUSTOMER SERVICES
7. SOCIAL RESPONSIBILTY
8. BENEFITS
9. CONCLUSION

What do you think that

separates bitsians from
others..???
Yesit is our culture
that distinguishes us.

ORGANIZATIONAL
CULTURE
"...We believe that
organizations will
ultimately get only as far
as their organizational
cultures take them."

Definition
The basic pattern of shared
assumptions, values, and beliefs
considered to be the correct way of
thinking about and acting on
problems and opportunities facing the
organization.

The Philosophy that guides an

Organizations policy towards
employees & customers.

ORGANIZATIONAL
CULTURE
The culture of an organization represents certain
predefined policies which guide the employees and
give them a sense of direction at the workplace.
The culture decides the way employees interact at
their workplace.

IMPORTANCE OF ORGANIZATIONAL
CULTURE
The Culture decides the way
employees interact at their
workplace.
The organization culture brings all
the employees on a common
platform.
It is the culture of the organization
which extracts the best out of each
team member

IMPORTANCE(contd)

The culture of the workplace also goes a long way

in promoting healthy competition at the workplace.
The culture of an organization represents certain
predefined policies which guide the employees and
give them a sense of direction at the workplace

CULTURE AND PERCEPTION

 "In a world as complex as ours,

each of us is shaped by many
factors.
culture is one of the powerful
forces that acts on us.
for example : When you shape a
round finger, it means zero in
Indonesia but in Brazil that is rude.

OVERVIEW OF TATA AND

FORD MOTORS

Jamsetji Nusserwanji
Tata

Henry Ford

TATA MOTORS
Jamsetji Nusserwanji Tata started a private
trading firm laying foundation to the TATA group
in 1868.
Tata motors was established in 1945 as a
locomotive manufacturing unit.
It tied up with Daimler-Benz and entered
commercial vehicle segment in 1954

MISSION
Tata motors was created with the following
objectives:
To consistently create shareholder value by
generating returns.
To strengthen the Tata brand and create lasting
relationships with the customers.
To create a seamless organization that incubates
and promotes innovation, excellence and the Tata
core values.
To be the most admired multi-national Indian car
company producing vehicles that people love to buy.

VISION
Following is the vision of Tata motors:
To be a world class corporate constantly
furthering the interest of all its stakeholders.
To develop Tata motors into a world class Indian
car brand for innovative and superior value
vehicles.

FORD MOTORS
Ford motors began with a young man Henry Ford
in year 1903.
Ford motors is a symbol of success for other
motor companies in the world.
Ford owns a small stake in Mazda in Japan and
Aston Martin in UK and its former subsidiaries
Jaguar and Land rover were sold to Tata motors.

MISSION
Following is the mission statement of
ford:
To become a leader in motor vehicles for products
and related services.
We are a global family with a proud heritage
passionately committed to providing personal
mobility for people around the world.
We anticipate consumer need and deliver
outstanding products and services that improve
people's lives.

VISION
Following is the vision statement of
Ford:
To become the world's leading consumer
company for automotive products and services.

An exciting viable FORD delivering profitable

growth for all.

CULTURE (broader perspective)

FORD MOTORS

FMC employees of today enjoy a workplace with a

more open communication policy than their
predecessors that might affect them .
Employee opinion is valued and is heard through
surveys the company sends out .

FORDS CEO LEADS CULTURAL

CHANGE
CEO of ford is working hard to change work habits
of employees.
Wants managers to think more about customers
than their own careers.
Top priority is to encourage leadership team to
admit mistakes, share more information and
cooperate across divisions.

CULTURE (broader
perspective)
Tata motors
Tatas follow a very strong culture giving much
importance to ethics and moral values.
Tata companies also extend social welfare
activities to communities around their industrial
units.
Very strong employee relationships.

CEOs ROLE IN LEADING

TRANSFORMATION AT TATA
The role of CEOs is unique in that they stand at
the top of the pyramid and all the other members
of the organization take cues from them.
Building a strong and committed top team.
Role-modeling desired mind-sets and behavior.
Relentlessly pursuing goals.

INNOVATIONS

TATA MOTORS
ACCOMPLISHMENTS
Tata Motors created several breakthrough

products in the
past which changed the
market dynamics and helped in providing a new
customer experience.
407 platform in 1980s
Indica in late 1990s
ACE
NANO

FORD MOTORS
ACCOMPLISHMENTS
Fords use of Assembly lines was a revolutionary
method.
Use of light weight, durable, easily machined,
stronger metal like Vanadium.
Introduced left hand drive configuration.

Value of ethics
Principles, values, and beliefs that
define what is right and wrong behavior

VALUE OF ETHICS
TATAS PERSPECTIVE
Every employee of Tata motors shall exhibit culturally
appropriate behaviour in the countries they operate
in,and deal on behalf of the company with
professionalism, honesty and integrity, while
conforming to high moral and ethical standards.

CODE OF ETHICS
Every employee of a Tata company shall preserve
the human rights of every individual and the
community, and shall strive to honour
commitments.
Every employee shall be responsible for the
implementation
of and compliance with the Code in his / her
environment.
Failure to adhere to the Code could attract
severe
consequences, including termination of

MANAGING ETHICAL LAPSES

ETHICS COUNSELLOR

Investigators shall derive their authority and access rights from the Ethics
Counsellor / Audit Committee when acting within the course and scope of
their investigation.

If an investigation leads that an improper or unethical act has been

commited the Ethics Counsellor shall recommend to the management to
take disciplinary or corrective actions.
The Ethics Counsellor shall submit a report to the Chairman of the Audit
Committee on a regular basis about all Protected Disclosures referred to
him/her since the last report together with the results of investigations, if
any.

FORDS CODE OF BUSINESS

ETHICS
CONFLICT OF INTEREST
Relationship of company with third parties.
Compensation from non company sources.
Gifts
Personal use of company assets.

CORPORATE OPPORTUNITIES
Taking for themselves personally opportunities
related to companys business.
Using the companys property,information or
positions for personal gain .

CONFIDENTIALITY
Directors should maintain the confidentiality of
information entrusted to them by the Company and
any other confidential information about the
Company that comes to them, from whatever source.

GUIDELINES
Compliance with laws, rules and regulations; fair
dealing.
Encouraging the reporting of any illegal or
unethical behaviour.
Compliance procedures.
Stringent action against unethical acts.

CUSTOMER SERVICE
Customer service is the provision of
service to customers before and after
a purchase.

your most unhappy customers are

your greatest source of inspiration.

TATAS PERSPECTIVE
With the basic objective of increasing customer
satisfaction and loyalty, the Customer Service is
always at work to exceed the customer
expectations. The customer service department
works as a strong link between the company and
the customer.

PROVISIONS FOR
CUSTOMERS

24 hours helpline and a breakdown helpline

vehicle.
Strong chain of dealers and Tata Authorized
Service Stations(TASS).
Qualified and trained technicians ,service
advisors and customer relationships officer.
Recently Tata Motors has launched Service
Edge to up customer service.

FORDS PERSPECTIVE
Customer satisfaction is their primary objective.
Keep innovating and serve the customer with
best quality in least price.
Aims at making Life easy for their customers by
providing them what they need.
BUILT FORD TOUGH
BUILT FOR THE ROAD AHEAD

CUSTOMER PROVISIONS
24x7 roadside assistance.
Interest free payment.
Different types of maintenance plans.
Owner advantage rewards.

PERFORMANCE APPRAISAL
Formal system of review and evaluation of
individual or team task performance.
The aim of performance appraisal is to determine
the gap between the actual performance of the
employee and that required or desired by the
organization.

Tatas system of appraisal

Annual with semiannual updates.
Appraisal is done by immediate
supervisors.
Goal Sheet, Target Achievement, Quality of work,
Ethics used in target achievement, Ethics used in
target achievement.

Fords system of appraisal

Annual system of appraisal.
Employees are given ratings on the
basis of there performance as A ,B,C.
One year at the C level meant no
bonus and two years could lead
todismissal or demotion.
Forced system is followed.5%of
managers should must get poor
grades.

CORPORATE
SOCIAL RESPONSIBILTY

CSR(FORD MOTORS)
Ford establishes Greenhouse Gas Reduction Plan.
Automotive Industry Action Group (AIAG)
Participation in the fight for labor rights of
workers across the world.

CSR(contd..)
Ford will not tolerate any of their suppliers
abusing workers, no matter the country.
Ford is leading the automotive movement for
less dependence on foreign resources.
Ford is the only automaker among the top 25 of
the 50 companies demonstrating best practices in
corporate social responsibility.
Ford also was the first in the automotive industry
to develop, implement and report a Code of Basic
Working Conditions

TATA MOTORS
Organize cultural events for colleagues and their
family members.
Participation in ongoing voluntary activities.
Identify potential areas for employee volunteering
and organize training programs.

CSR(TATA MOTORS)
Tata Motors being the leading automobile industry
in India bagged the Golden Peacock Award for the
year 2004.
The rural developmental programmes at Pune
started in 1977.

CSR CONTD
Jan Parivar Kalyan Sansthan (JPKS) It was
registered in September 2001 for health related
issues.

Samaj Vikar Kendra (SVK) It worked on

infrastructure and safe drinking water, tree
plantation programme,entrepreneurship
programme.

BENEFITS

Benefits to Employees
TATA Motors:
Superannuation Employees covered by this plan are prospectively
entitled to benefits computed on a basis that
ensures that the annual cost of providing the
pension benefits would not exceed 15% of salary.
The monthly pension benefits after retirement
range from 0.75% to 2% of the annual basic
salary for each year of service.

 Bhavishya Kalyan Yojana(BKY) The benefits of the plan accrue to an eligible

employee at the time of death or permanent
disablement, while in service, either as a result of
an injury or as certified by the appropriate
authority.

Severance Indemnity The plan provides for a lump sum payment to all
employees with more than one year of
employment equivalent to 30 days salary
payable for each completed year of service.

 Gratuity A defined benefit retirement plan covering

eligible employees.
The plan provides for a lump sum payment to
vested employees at retirement, death while in
employment.
Vesting occurs upon completion of five years of
service.
Tata Motors and some of its subsidiaries account
for the liability for gratuity benefits payable in the
future based on an actuarial valuation.

 Ford Motors Company:

Ford A/Z Plan(For current or retired Ford
employees) All regular part-time hourly and salaried employees who are
eligible to receive medical benefits.
Salaried retirees who retired under the General Retirement
Plan, including salaried employees who terminate between the
ages of 50-55 and who are eligible to receive certain deferred
retirement benefits, are eligible while they are receiving
benefits.
Employees of approved subsidiary companies and approved
affiliated companies as eligibility are defined at the time of
approval.

 Ford X Plan(For employees of Ford

partners) An eligible Ford employee or retiree may sponsor up to
four (4) PINs per calendar year to be used towards the
purchase/lease of a new vehicle for a friend or
neighbor as noted below (see PIN Generation for
details):
Selected individuals sponsored by a Ford Motor
Company employee or retiree such as an extended
family member, friend or neighbor.
Sponsors must know the individuals they are
sponsoring.

Conclusion
Culture is an inherent part of an
organization and an organizations
success depends greatly on its
culture.