Introduction

Of
Eralinker Services

Eralinkers is a well reputed, diversified and quality driven

organization offering world-class services that are designed to give a
progressively stronger competitive-advantage to our clients.

We respond to all your corporate promos and branding needs, for

any corporate events, advertisements, product launchings or conventions.
We're committed to providing each customer with superior personal
service.
Promotion
al
Objective
s
 Create Hype & Excitement
Intercept the customer, brief them about the ZONG products and packages,
increase sales of existing customers and attract potential customers.
Get the crowd involved along the seasonal activities and attract them
through
presenting free mobile chains (specially designed & carved with the logo)
and
mobile covers with branding.
If we want to create more excitement in masses then we should have an
anchor
present at the different locations and conduct mini shows and gigs.
That anchor can also add some more excitement & hype through the
activities of
song competition, quizzes, through chill chit chat with the public, “SUB
KEH DO”
to your family and loved ones etc.
The winner of the quizzes or those who make purchases will either
get free
Balance, connection OR can be given discounts on purchase as well.
Our brand ambassadors would be roaming around areas near the
vicinity and be
handing out the flyers/leaflets and brochures to the people and
ask them to
visit our nearest kiosk or our service center or franchise.
In other case if we just want customers to come n visit the
Franchise/outlet
Then we can place these kind of activities of asking quizzes
question
regarding the BRAND and fun questions, as a prize give them
Zong souvenirs vouchers Which will be redeemable at the
Service center or any Kiosk.
.
Ideal locations to hold surrounding activities :

• Millennium • Samama Shopping •S a ch a l G o th

. Center •Ja v a id B e h ria
Mall
• Hydri • Kalapull •Q u a id a b a d
• Tariq Road • Clifton •M a rip u r
• Boat basin • Nipa Chorangi •K e e m a ri
• Numaish • Goli Maar •M a lir 1 5
• Surjani • MariPur •M o d e l C o lo n y
• North • Essa Nagri •M . A Jin n a h
Nazimabad • Pehalwan Goth
• Maymar
 “SUB KEH DO”

in Colleges, Schools and

Universities:
SUB KEH DO will be a game based on true words and feelings, It
will be a platform from where our youth can share his/her unsaid words
to those they have ever wished for and as well as to their parents,
friends and loved ones. The one who will share the best phrase (sub keh
do) will get a free SIM with Mobile Phone.
Promotional Caps, T shirts, Mobile Pouches and Chains with ZONG
branding will be
provided to schools, colleges and universities.
Close user group will be offer to all staffs and if students are
also wants to have this
facility they will be allotted.
Mobile numbers
portability
Mobile number portability should be a main focus of Zong as on
every float
and kiosk MNP forms and guideline should be provided by Zong
agents. GPRS and preloaded Packages should be on MNP sims. Besides
through Telesync simsRetailers and our team will take as many request
of PORT-IN customers.
Kites or Basant
activities:

Kites with Zong branding and Zong block printing Chunris (or
Duppatta which will be specially design with color full big n small
circles like ZONG logo in all four colors ) can add sizzling colors
in this event .Arrangement of Basant event in different striking
locations should be held as the season of Basant is just near. Our
main objective is to promote the brand through selling just ZONG
branded kites. Girls will be getting a gift of bangles in fours
colors of Zong brand, banded with the ribbons of Zong printing on it
and ZONG Chunris (as mention above) , Free T shirts and P Caps(or the
same chunris for guys as well) on every sim purchase for males . Cell
phones chains and mobile covers with Zong branding as souvenirs or as
gift on winning any game placed over there.
 s
Retailer ’ s loyalty
program
Retailers should have authority to block and activate sim.
Loyalty program for retailers on every transaction like balance
loading and selling sim connection.

Merchandising to retailer whole outlet with ZONG branding. With

telesync sim retailers have edge over other networks that they can
issue, block or even take a request of port-in port-out so we can
create a competition as every 5 referrals from existing customer
through MNP or new connection may award that customer Rs 100 Balance
and to retailer certain %. And on every 100 MNP from a single retailer
will award that retailer a gift hamper or attractive compensation.
That will not only boost amount new sales but can also attract
MNP customers. And our retailers will play a vital part in this
activity too.
“SUB KEH DO”

MEDIA

That will be like a street show, where one of our famous celebrity
will roam around city as our Brand ambassador to different areas and
ask people what they wished to say to any one they want to, through
this wonderful campaign, that may give a customer a chance to win Zong
Balance. (Different amount).

Celebrities will be interviewed for sharing few words like SUB

KEHDO to their loved ones. That can also create attraction to the
customers.
 Radio Shows
We can collaborate with an FM radio channels to give the broadcast
through live from
ZONG floats or we can start ZONG sponsored show with any of the famous
RJ so people
can win free sim and balance through sending the best SMS “SUB KEH DO” .
Those who are participating in floats activities can easily send out
Greetings to their
Family and loved ones through Live FM show (SUB KEH DO).
Our host would be engaging them in conversation and adding more to the
festivities.
We can catch the attention of a bigger crowd through attractive
commercials on TV
channels too, which Zong is already been doing but we can add some more
spices
through adding these live coverage or recorded road float
activities( presenting gift
hampers and little gift items).
 There should be some other attractive games apart from
kite flying which only ZONG connection holders can play and
can win free balance of different small and big amount at the
spot, other’s who are willing to play have to buy a new sim
through the nearest placed Zong stall , this can gather a huge
attention of crowd towards selling of. As a part of celebration
a mega concert will be place at following places. It will
create more attraction towards
customers.
Venue options would be :
•Country Club
•Golf Club
•Bag - e - Ibn e Qasim
•
 B 2 B (Black berry)

Black berry as per slogan “ YOU DON’T HAVE TO BE SERIOUS TO USE IT”
So we propose you that anyone under same roof can use black berry as
close-user group
Like company provide black berry all staff with a facility to interact
with each other in a
discounted rates. For that our teams will visit major companies,
multinationals, govt, semi-
-govt. companies and give a proposal. We can MNP their existing network. As
per
Blackberry installment plan our brand ambassador will guide them.
GPRS & MMS
packages in promotional
Sims:
GPRS and MMS should be the main focus in interior customer as
they want to use this facility more and more so some packages should
be introduce for a limited time period in that special sim connection.

Half rate in kiosk

Half rate or special rates of sim connection or special equipped
with special packages. Kiosk should be placed on every major mobile
market.
Staff Selection Criteria

ALL brand ambassadors to be recruited based on the following

criteria:

- Effective communication skills

- Preferably bachelors or masters students

- Presentable, polished and pleasant looking

- People skills (friendliness, bold, talkative, manners etc.)

Floats positioning in
City

Floats should be place in public places in bazaars markets. Like

potential customers will be at boat basin at night, SAREENA market,
Sadder mobile market at day time Tariq road market, Johar maket, Hydri
Market, in day and evening time
Floats positioning in
interior

Floats will be placed with Mobile concerts in whole city and in

interiors with well known celebrities like Shazia Khushk and Shaman
Ali Mirali. Special discounted rates and signed picture of Shaman Ali
Mirali and Shazia Khushk on sim card. Tando Ala yaar, Shikarpur and
Nawabshah are potential markets as per coverage by ZONG so there
Mascots and kiosk placed and specially focus on MNP