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HEIGHT OF
GLOBALIZATION?
Princess Diana's
AnEnglishprincess with
anEgyptianboyfriend crashes in
aFrenchtunnel, driving
aGermancar with a Dutchengine,
driven by aBelgianwho was high
onScottishwhiskey, followed
closely byItalian Paparazzi,
onJapanesemotorcycles, treated
globalizati
on
IMPERATIV
E
Internet revolution: The Internet and electronic commerce (ecommerce) are bringing major structural changes to the way
companies operate worldwide.
The term global epitomizes both the competitive pressure and
expanding market opportunities.
Whether a company operates domestically or across national
boundaries, it can no longer avoid competitive pressures from
around the world.
GLOBALIZATION OF MARKETS:
CONVERGENCE AND DIVERGENCE
GLOBALIZATION OF MARKETS:
CONVERGENCE AND DIVERGENCE
What is marketing?
Standardization efforts.
2.
3.
Global integration.
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage