Miniature Circuit

Breaker
(MCB)

Miniature Circuit Breaker

Miniature Circuit Breakers(MCBs) are
designed to protect the cable
downstream of the device against
overloads and short circuits, preventing
damage to cables and equipment.
What is its purpose?
Its purpose is to protect lighting circuit
wiring from accidental short-circuits and
overloads.

MCB Market
Types Of MCB : Type B, Type C and Type D.
Type B trips between 3 and 5 time full load current;
Type C trips between 5 and 10 times full load
current; and
Type D trips between 10 and 20 times full load
current.

Application/Usage
Domestic Usage
Industrial Usage
Type B MCBs are commonly used in domestic
systems and light commercial applications where
surges are low
Type C MCBs are most suitable for commercial and
industrial use
Type D MCB units are for more specialist industrial
use, where current inrushes can be high,

Brands in Market

L&T MCB
Siemens MCB
Legrand MCB
Havells MCB
Panasonic MCB
Wipro MCB
Anchor MCB
IndoAssian MCB
C&S MCB
Straco MCB
ABB MCB
AMRON MCB

Prices Range

L&T MCB :Rs.130 Rs.140

Siemens MCB : Rs.120 Rs.140
Legrand MCB : Rs.120 Rs.150
Havells MCB : Rs.130 Rs.150
Panasonic MCB : Rs.130 Rs.160
Wipro MCB : Rs.100 Rs.130
Anchor MCB : Rs.90 Rs120
IndoAssian MCB : Rs.130 Rs.170
C&S MCB : Rs.130 Rs.160
Straco MCB : Rs.90 Rs.110
ABB MCB : Rs.130 Rs.160
AMRON MCB : Rs.130 Rs.160
*price of Single pole 32A

Consumer Behavior

Depends upon Budget

Electricians suggestion plays a vital role
Efficiency of MCB
Durability Life long product
Warranty/guarantee

Buying Pattern
The primary target group includes
Electricians, electric contractors and
secondary target group includes domestic
consumers.
Consumer prefers electricians choice
Electrician prefer the product which they will
get more margin.
Dealers prefer the product which has more
margin and replacement warranty.
Consumer would go for hassle-free service

Advertising Campaigns of Competitors

Protection from short circuit and overload

Competitors focusing on the

fact that it uses for
protection of electronic
devices.

Communication Strategy
As most of the
companies are using
Social media as a
communicating mediator
between consumer and
product.
Legrand is using YouTube
and twitter for promoting
their MCB.
Havells using facebook
for promoting their MCB.

Communication Strategy
As on local
level
companies
make their
presence in
the local
market by
placing light
boards, flex
and hording
near
point of

Conclusion
As for the Industrial purpose
consumer prefers L&T and SIEMENS
because their long life and quality.
As for domestic purpose consumer
prefers LEGRAND because of
durability and replacement warranty
Dealers prefers LEGRAND because of
margin and the replacement
warranty.