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Q Issue 298
Q Background Information
Q is a popular music magazine published monthly in the
United Kingdom.
Founders Mark Ellen and David Hepworth were dismayed by
the music press of the time, which they felt was ignoring a
generation of older music buyers who were buying CDs
then still a new technology.
Q was first published by the EMAP media group in October
1986, setting itself apart from much of the other music
press with monthly production and higher standards of
photography and printing.
In the early years, the magazine was sub-titled "The
modern guide to music and more". Originally it was to be
called Cue (as in the sense of cueing a record, ready to
play), but the name was changed so that it wouldn't be
mistaken for a snooker magazine.
Another reason, cited in Q's 200th edition, is that a singleletter. title would be more prominent on newsstands
In terms
of
audience,
this text
screams out to
rock fans and
heavy metal
fans
everywhere. For
this specific
issue, the target
audience is
mostly males,
ages 16-30,
whom are
probably the
bulk of the Foo
Fighters fans.
In terms of statistics , we
would assume the target
market of males are
lower/middle class, probably
with families and 9-5 jobs,
who are probably seeking
distraction through their
The secondary audience would be older
favourite
band.
males, 30+
and onwards. This appeal can
be taken from both the age of the artist,
who is the lead singer. And from the
surrounding cover lines which feature
reference to Artic Monkeys and " sex drugs
and golf" this therefore can rule out
women. the majority of whom would not be
concerned into buying this magazine based
The genre is
on it's aggressive nature.
obviously a
music magazine.
However
sub genres can be
extracted from the
perception of the main
image and the text
written. This will kill me,
may be perceived as
having an emo/gothic
style genre. Where as
sex, drugs can be
The purpose is to
inform
and entertain the
audience/
viewer and reader. The
image on the front cover
can be perceived as wild
and wacky, therefore
illustrating as more
entertaining and
enjoyable.
Cover Analysis
Contents Page
The masthead is
again featured in
the top left hand
corner. It may also
be repeated in the
bottom right hand
corner to keep the
masthead brand.
The
typography
in the
spread is
also
simplistic
and
minimalistic
creating a
fresh and
calming
atmosphere/
image.
Review Page
There are a
variety of
images on this
double page
spread which
are enticing
and an
interesting use
of edits and
filters. This
grasps the
readers the
attention as
they have
more then one
standard image
to look at.
The article is a
minimalistic design
which can be perceived
as boring. However Q
may want the layout not
to distract the reader
from the importance of