Vous êtes sur la page 1sur 9

Presented by : Adarsh Pai, Pradeep, Sarvesh, Alam, Irfan

Overview
Started by Richard Branson - 1970
Leading Entrepreneurial Brand with 400+
companies
Operates across 29 countries
Core business area :Travel, Entertainment and
lifestyle, and also manages ventures in
financial services, transport, health care, food
and drinks, media and telecommunications
Revenue 15Billion GBP
Started with a record shop. Virgin in Business.
2

Vision and Mission


Vision : Virgin vision can be defined by words of Richard
Branson - We are planning a global presence in travel, mobile
communications, entertainment retailing and music. We are in
exciting markets which are set to benefit considerably from
technological developments in distribution and fulfilment. I
believe that Virgin has the opportunity to be in the top 20 of
global brands.

Alternate vision

: Delivering best value to our customer,


Treating employees well, building positive relationship with our
partners , making sustainable contribution to society and profits to
share holders.

Mission : value for currency, superior quality, dazzling customer


service, pioneering, competitively testing and fun.; to provide a
quality service by motivating employees and to assist and
examine consumer feedback for nonstop enhancement of the
customer's experience through improvement; to create products
and services that make the customers life more enjoyable
3

BCG Matrix

Strengths
Master's in building brand
value.
Higher flexibility, minimal
integration.
Branson's experience;
introduction of new
products.
Financial Strength.
Creation of partnerships.
Awareness of opportunities,
restructuring markets.

Weaknesses
Different businesses
produce image problems.
Fails to target a specific
group of customers.
Jack of all trades, master of
none.
Virgin has minimal
management layers, a small
BOD, no Global HQ.

Opportunities
Could establish themselves in a
monopolistic or a oligopolistic
situation with a huge
advertising budgets.
Could expand overseas
Could seek better supplier deals
Opportunities for training and
retraining

Threats
Its a strong business, not a
strong brand.
Not a leading brand in any of its
business.
Competitor with better brand
may come up with lesser price
5

STRENGHTS

WEAKNESS

OPPORTUNITE Can carryout business


S
overseas with its brand
name
Can employ highly skilled
worked force.
Can create new markets in
the existing markets.
Can utilize the financial
position to dominate the
market.

There is a need of R &


D and good market
strategies for better
market presence.
Needs to target a
specific market
segment.
It may not get good
supplier deals due to
competitors.
There maybe other
areas(management)
other than training.

THREATS

It can sell on its brand


name.
Has much more
diversification of business
which reduces risk.
Making cheaper products
than what the competitor
offers.
Can have a strong hold in
the local niche markets.

A company cannot
survive only on the brand
name.
If all the businesses are
not earning it may cripple.
If new products are
introduced, it will take
time for them to remake
the same products.
Lack of international
recognition of products

Strategy 1

Growth Strategy : Market development


How
Collaborating with Emirites
Total revenue of virgin group is 15 billion GBP = 20700442313.54
euro
Total revenue of Emirits is 3415 Dinar = 2775419.91 euro
Total capital from shares = 650603.26 euro
Virgin buying 20 % of equity shares which will amount to 130120.652
7
euro

WHY
Create jobs and opportunities across the
aviation industry
Helps growing Virgin Holidays
Access to more global network. Enhanced
connectivity for tourists, business travellers
Etihad 113 aircrafts (+10 in order ) to virgin
42 aircrafts (+12 in order)

PESTEL
POLITICAL
Etihad Airways, like
other aviation firms,
has to follow strict
government
regulations.
*

ECONOMICAL
The Company also has
some social
responsibilities to follow.
The reason is as Aviation
co-exists with country's
hospitality industry, it
has to make sure that
hospitality industry does
not get suffered.
*

TECHNOLOGICAL
Etihad brings a
long-term
technological
relationship .
* As the technology
changes, the
employees who can
deal with new
technology are
needed in every
aspects of work.

ENVIRONMENTAL

Etihad airways has


reduced the threat to
environment by
controlling the air
traffic.
* Tough hot
environment in region
so it is very much
challenging
*

SOCIAL
As the company's
staff and
passengers both
come from the
society, there is a
social obligation in
the company to
work for the
welfare of the
public.LEGAL
*

Aviation laws,
labour laws,
governments
rules form the
legal periphery
for Etihad
Airways.
Low tax regime
as a flag carrier
of United Arab
Emirates
9
*