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MARKETING RESEARCH
GROUP 2
DETERMINING FACTOR
AFFECTING
MOBILE BANKING
ADOPTION IN UUM
BEHAVIOURAL INTENTION TO
ADOPT MOBILE BANKING
(DEPENDENT VARIABLE)
Q.No.
Items
References
I feel that using Mobile banking fits well with the way I
like to manage my finances.
Bhimani (1996);
Cockburn and Wilson
(1996); Lee (1996)
I believe that protection to the privacy of their personal (Rao and Troshani,2007)
information is positively affect users behavioral intention
to adopt mobile banking.
PERCEIVED EASE OF USE
Q.No
Items
References
.
1 I think that it is easy to use online banking to accomplish my Davis,
F.,
D.
banking tasks
(1989)
2 I think Mobile banking is easy to login
Ndubisi
et
al,
(2001)
3 I think that interaction with online banking does not require a lot Mathieson (1991)
of mental effort.
4 I think that learning to use online banking would be easy.
MohdSuki(2010)
5
6
7
8
9
10
MohdSuki(2010)
MohdSuki(2010)
Poon (2008)
Poon (2008)
Poon (2008)
(V.Venkatesh & M.
G. Morris 2000)
PERCEIVED USEFULNESS
Q. No.
1.
2.
3.
4.
Items
References
5.
I believe that Mobile banking can generating additional revenue Luo, Li, Zhang
through commissions and service fees.
and Shim (2010)
6.
I think that Mobile banking will minimizing transaction errors Luo, Li, Zhang
and potential for fraud.
and Shim (2010)
7.
I think that Mobile banking will improving customer retention Luo, Li, Zhang
and brand loyalty besides using counter services.
and Shim (2010)
8.
9.
I believe that perceived usefulness has a significant impact to Luarn and Lin
use mobile banking.
(2005)
PERCEIVED CREDIBILITY
Q. No Items
References
I confident that using mobile banking will be free of (Brzezinski and Xu,2005)
security and privacy concerns.
6.
7.
I believe that protection to the privacy of their personal Rao and Troshani (2007)
information is positively affect users behavioral
intention to adopt mobile banking.
8.
Lin
and
PERCEIVED BENEFIT
Q. No Items
References
I think that the customer is considering cognitive and Kim, Chan, & Gupta,
affective evaluation in Mobile Banking.
(2007)
3
4
I think that if there is a lack of grasping these benefits Laforet and Li (2005)
is an important barrier to adopt use of Mobile
Banking.
I believe internet banking is savings in costs it offers. Turban et al. (2003)
6.
I feel that internet banking is savings in space it offers. Turban et al. (2003)
7.
I feel that Mobile banking has fast reaction to Turban et al. (2003)
complaints and its delivery of improved services, all
of which benefits make for easier banking.
I feel that Mobile banking is all of which benefits Turban et al. (2003)
make for easier banking.
8.
FRAME WORK
Perceived Ease
of Use
Perceived
Usefulness
Perceived
Credibility
Behavioural
Intention to
Adopt Mobile
Banking
Perceived
Benefit
EXAMPLE OF QUESTIONNAIRE