How to Create

INFOGRAPHICS
In PowerPoint

About These Templates

Infographics are a powerful tool that companies and marketers can use to
capture the attention of their target audiences. In fact, according to
AnsonAlex, publishers who use infographics grow an average of 12% more
in traffic than those who dont. Infographics allow you to present what
would normally be hard-to-digest information, in a way that readers can
enjoy and understand. The problem lies in finding the time and resources to
do so.
Thats why weve created ten fully customizable templates that will give you
the inspiration and foundation you need to build your own infographics
right in PowerPoint. But first, lets dive into some tools you can use to
customize these templates.

The Essential

PowerPoint Tools & Elements

By learning to use the three key

elements of PowerPoint text,
picture, and shape you can
create high-quality infographics.
Throughout this template, youll
learn a number of ways to use
these three elements to create
your graphics.

Fill
The fill of an object or text will
determine the primary color of
that object or text. For example,
the fill of this box is dark purple.

While there are three essential

elements, there are four essential
tools that you will be using to
design your infographics: fill,
line, effects, styles. These four
elements will help build your
color scheme, shape style, and
font styles.

Line
The line of an object will determine
the color of the outline
surrounding an object. The line of
this box is dotted yellow. You can
use the line of an object to make it
stand out among colored
backgrounds or give it a border.

Effects

Style

The effects will give you the ability

to add some design elements to
your graphics. You can work with
a variety of features that include
shadows, bevels, outer glows, and
3D effects.

The shape styles give you the

option to choose from a number of
pre-designed colors, lines, and
effects that can be applied to your
graphics. This can be used for
objects, lines, and text.

Saving Your Infographic

Once your infographic is ready, youll need to save the PowerPoint
slide as an image. Simply go to File Save As and select PNG
(Portable Network Graphics). Saving the slide in PNG is an important
aspect of your final product. The PNG format is the only file type that
will give your infographics the high quality they need for publishing.

TheHipster
ATotallyHipInfographic

Use this text box to write a brief

introduction for your infographic.
Whats the topic? Whered you
get the data?

12x
Highlight a stat
in this circle!

145

8x

Highlight a stat
in this circle!

47

Highlight a stat
in this circle!

Highlight a stat
in this circle!

Use this text box to provide a

nugget of new information or to
describe the data shown above
(or below).

50
%
42x
101
Heres another
space for a stat!

Heres another
space for a stat!

Heres another
space for a stat!

$5k
Heres another
space for a stat!

Double-click on the column chart

below to edit the style. Right click
> Edit Data to update the
values. Use the banners on the
right for labeling.

Example1

Example2

Example3

Example4

Use this space to write a short conclusion

for
your infographic and/or to provide a call-to-

Your logo here:

SO MUCH TO SAY

uire a
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WRITE A SECTION HEADER HERE

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WRITE A SECTION HEADER HERE

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WRITE A SECTION HEADER HERE

Lorem
ipsum
dolor
consectet
sit
ur adipis
amet,
cing elit
eiusmod
, sed do
tempor in
cididunt
et dolore
ut labore
magna a
liqua. Ut
minim
enim ad
ve
exercitatio niam,
quis
nostrud
n ullamc
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aliquip e
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mmodo
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consequa
irure dolo
t.
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in volupt
henderit
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eu fugiat
nulla paria e cillum dolore
tur.

Use this space to write a short conclusion for

your infographic and/or to provide a call-toaction.

Your logo
here:

THE
THE
FLOWCHART
Should you do this thing?

Yes

Are you sure?

Yes

No

No

How about this

one?

Yes

No

Do you want to
do that thing?

Yes

Cool. Glad
were on the
same page.

YES!
DO THAT
THING!

No

You dont
want to do
anything,
huh?

Meh,
maybe
not.

Use this space to write a short conclusion for

your infographic and/or to provide a call-toaction.

Your logo here:

Facts About

TREES

Trees are cool. People are cool. Here are some

fake stats about trees and people.

This is my home.
80% of birds
need a tree to live in.

Did you know?

94% of people

in the US wish they could live

in a tree house.

Sharing is caring.
86% of trees
like to share with their
friends.

Stand tall.
The tallest tree
in the world is

one million feet tall. This stat

is definitely not real. Dont get
your hopes up.

Reduce, reuse, recycle.

24 Billion newspapers
are printed every year in the US.
This stat might be real.

You can help. Heres how:

Use this space to write a short conclusion for your infographic and/or
to provide a call-to-action, like Go visit hubspot.com to learn more!
Your logo here:

The Timeline
Heres an infographic template for showcasing the
history or evolution of a particular topic. Simply update
the years in the circles below, replace the dummy text,
and customize the images to suit your style.

Placeholder
This is placeholder
text. Write
something
interesting here!

2006

Placeholder
This is placeholder
text. Write
something
interesting here!

2007

Placeholder
This is placeholder
text. Write
something
interesting here!

2008

Placeholder
This is placeholder
text. Write
something
interesting here!

2009

Placeholder
This is placeholder
text. Write
something
interesting here!

2010

Placeholder
This is placeholder
text. Write
something
interesting here!

2011

Placeholder
This is placeholder
text. Write
something
interesting here!

2012

2013

Placeholder

2014

This is placeholder
text. Write
something
interesting here!

Placeholder
This is placeholder
text. Write
something
interesting here!

$
Placeholder
This is placeholder
text. Write
something
interesting here!

2015

Use this space to write a short conclusion

for
your infographic and/or to provide a callto-action.

Your logo here:

THE DATA GEEK

Heres the perfect infographic template for
highlighting data! Double-click on the charts and
graphs below to edit the style. Right click and
choose Edit Data to update the values.

This pie chart is great for displaying percentages /

parts of a whole.
Use this text box to
give some more
context about the
data
youre
displaying. How is it
helping
to
drive
home your main
point(s)? Is there
anything confusing
that needs to be
explained in more
detail?

Use the line graph below to compare values over

time.

Like pie charts, these doughnut charts are great for

showing parts of a whole.

Use the bar chart below to compare values.

Use this text box to

give some more
context about the
data
youre
displaying. How is it
helping
to
drive
home your main
point(s)? Is there
anything confusing
that needs to be
explained in more
detail?

Use this space to write a short conclusion

for
your infographic and/or to provide a call-

Your logo here:

COMPARING TWO
SIDES OF THE
SAME COIN
When creating an infographic for comparing
data, one of the easiest design tips is to
simply split your infographic in half. Use two
distinct colors and give each set of data its
own side on the page.

You can do this by choosing one color for

each side, and then use the basic shapes to
create two parts to your infographic. As you
can see, were using blue and red with white
as the general font color.

DIFFERENT
FONTS

FOR
HEADERS

FOR
TEXT

50

50

GROUP YOUR SHAPES

When creating custom graphics
from an assortment of shapes, it
can help to group those shapes
when you need to resize or move
them around your infographic.
BAR GRAPHICS CAN BE EASILY MADE

Learn to use a variety of shapes

to create interesting graphs,
charts, and other visualizations
to show off your data points.

You can do this by right clicking the

object above, navigate to
Grouping, and click Ungroup to
break this object into its individual
shapes. To regroup it, just highlight
all the pieces, right click, and
choose Group from the menu.

Hold the Shift key to select more

than one element at a time.
SHAPES THAT LOOK LIKE GRAPHS

Each of these icons was created from

individual shapes and lines offered by
PowerPoint. Using a combination of basic
shapes, rectangles, and lines, we were able
to create some commonly used icons for
infographics.

You should start by choosing a base color.

We used white as the base color of our icons
and blue or red to create the details.

31

Dont forget to hold the Shift key when

selecting multiple pieces of one icon. Once
youve selected each element of the icon,
you should group it so that you can more
easily move and scale the object.

The icons seen here are not limited to any

particular color scheme, size, or shape.
Experiment with your own company colors
and style to find what works for you.

Try sticking to a few main

colors for your infographics.
This will give your designs a
professional feel that looks
vibrant but not too busy.

Use this space to write a short conclusion for

your infographic and/or to provide a call-to-action.

The goal of this infographic is

to illustrate two distinctly
different sides and compare
them visually for the viewers.
Breaking your data into two
sides will do the job well.

Your logo here:

The Image-Heavy

INFOGRAPHIC
CLOSE-UP OR FAR AWAY?

VS

The left image performed X% better than the right image.

LAPTOP OR MOBILE PHONE?

VS

The right image performed X% better than the left image.

ONE OR TWO?

VS

The right image performed X% better than the left image.

SHARK OR ROCKET?

VS

The left image performed X% better than the right image.

Use this space to write a short conclusion for your

infographic and/or to provide a call-to-action, like To
download these stock photos for free, click this link:
http://offers.hubspot.com/free-holiday-stock-photos

Your logo here:

CONVEYING
STATISTICS
There are times when we have a staggering amount of information that we
cant present with an image-heavy infographic. These times call for styles
of design
that focus more on the fonts and how they can give your infographic a
professional
look without the clutter of too many images.
INFORMATION

70

USE YOUR
COLORS

SQUIRRELS

ALTERNATE THE COLOR

PREFE
PEANUT
BUTTER
OVER
R JELLY

OF YOUR TEXT TO

EMPHASIZE
CERTAIN DATA

PEOPLE
MIX AND MATCH
SHAPES

9 OUT OF 10

MARKETER
WILL SHARE
S
THIS

OVE
10
R

TIME

68
STATEMENTS

SHAPES

CAN BE USED TO CREATE

GRAPHICS

YEARS
UNTIL
PUPPIE

TIMELINES

TAKE OVER
THE

S
WORL

VIDEOS
OF CATS

D
201
2

INBOUND
MARKETERS

201
4

201
3

201
5

ARE RESPONSIBLE FOR GRAPHS

FINDING LIFE ON MARS
10

ATTENTION SPAN OF
PEOPLE

RANDOM THOUGHTS

YOU CANT
CATCH APPLES BY
THROWING ORANGES

8
7
6
5
4
3
2
1
2012

2013

2014

2015

400

BILLION STARS
IN THE MILKY WAY

Youll notice that this infographic was created entirely from basic
shapes and alternating font sizes. By focusing your design on two
simple aspects, you can accomplish an intricate outcome. For an
infographic of this
style, I would suggest using no more than three colors and stick
to one font to make things simpler.

DONT LEAVE

TOO
MUCH
WHITE SPACE

An important thing to remember when designing an infographic is

to keep your use of white space to a minimum. Although white
space can be useful, too much will spread your data too far apart
and break the flow
of your infographic. When youve fnished designing your graphic,
take a few minutes to adjust and move your elements around to
fnd that perfect level of spacing.

Use this space to write a short conclusion

for
your infographic and/or to provide a call-

Your logo here: