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ENTREPRENEURSHIP
The idea of becoming an entrepreneur has
been around for centuries.
The word entrepreneur is descended from
the Latin word, prendere, and later the
French word prendre, which means to
take.
7. Mark Casson(1982)
1.
2.
3.
4.
5.
Bianchi(1993)
review
indicates
following
characteristics:
1.Being an offspring of self-employed
2.Being fired from more than one job
3.Being an immigrant or a child of immigrant
4.Previous employment in a firm with more than 100
people.
5.Being a eldest child in the family.
6.Being a college graduate.
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7.
8.
3.
Desire to Succeed
5.
Optimism
Highly optimistic about achieving their vision.
Without optimism Narayanmurthy (who took loan
from his wife as not having enough finances) would
not have left a lucrative job and created Infosys.
6. Value Addition
Not rule of thumb , but a constant desire to introduce
something new to existing business.
Create, innovate or even add value to the existing
products.
Without value addition of life time free incoming
calls Tata Indicom would not have been able to
create space in already saturated mobile markets.
7.
Leadership
Exhibits qualities of a leader -Good Planners,
Organizers, Good Communication Skills, Empathetic
toward their employees, good decision-makers,
initiative to implement plans, result oriented
8. Hard working
At time also called as workaholics.
Continuous efforts to achieve success and know that
there is no substitute for hard work
9. Desire to control over their own fate
Do not move in herds like sheep but pave own paths.
Do not believe in luck or destiny but create their own
destiny.
Functions of an entrepreneur
Entrepreneurs perform a number of functions from the stage
of starting a business to its level of success. These functions
1. Planning
This is the first step in setting up an enterprise. The planning
process involves:
Scanning for the best suitable idea
Selection of the product line
Determining the type of business organization (individual or partnership or
corporate)
Estimation of capital resources
Selection of location/site
Studying the government policies and regulations
Studying the availability of labour force
Studying of the market and marketing strategy to be adopted
3. Decision-making
As a decision maker, an entrepreneur takes various decisions regarding the
following matters:
Determining the objectives of the business enterprise
Procurement of machinery, material, men, etc
Acquisition of efficient technology and new equipment
Development of a market for the product
This involves the operations of the venture and managing of day-to-day activities. It
involves direction of men, machine, material and other resources.
5. Innovation
6. Risk bearing
An entrepreneur undertakes the responsibility for loss that may arise due to un
foreseen circumstances in the future.
7. Uncertainty bearing
There are some risks which cannot be insured against and incalculable, for example
uncertain trends in the market.
FUNCTIONS OF AN ENTREPRENEUR
Entrepreneur is a lead player in the drama of
business. According to Kilbt, an entrepreneur
has to perform four groups of functions:
EXCHANGE RELATIONSHIP:
1)Perceiving market opportunities
2)Gaining command over scare resources.
3)Purchasing inputs.
4)Marketing of the products and responding to
competition
Challenges
1. Long and irregular hours
of work
2. Increased income
3. Improved standard of
living
4. Flexibility in decisionmaking
5. Developing selfconfidence
6. Self-employment
Myth #1:
Entrepreneurs are
born, not made. Either you have
it or you dont.
Reality #1: Learning the skills necessary to
operate a business is no different from
learning the skills needed to be an engineer,
bookkeeper or salesperson. Any career
choice can be learned if taken seriously;
entrepreneurship is no different.
Myth #5:
Im not an
entrepreneur because I dont have
a great idea for a business.
Reality #5: Rarely do great ideas come in a
flash of inspiration. Most of the time, you
have to work at it. Just because you dont
have an idea now doesnt mean you cant
come up with one if you try.
Classification of Entrepreneurs
Entrepreneurs are broadly classified according to the
types of business, use of profession skills, motivation,
growth and stage of development.
Clearence Danhof classifies entrepreneurs on the basis
of stage of economic development; some other have
classified on the basis of their functions and
characteristics.
In fact, differentiating between entrepreneurs is to study
similarity in grouping, differences in various groups and
factors and consequences of entrepreneurship in different
population.
1.
a.
c. Mature
Very senior professionals, some at the level of
CEO
Very high confidence and desire to do things in a
way that may not be totally acceptable to their
earstwhile employers.
Ashok Soota and Subroto Bagchi quit Wipro to
start Mindtree.
BVR Subbu, ex-CEO of Hyundai India, recently
started a venture that brought the plant of Daewoo
in India.
b. Trading entrepreneur
Trading Activities not manufacturing work
Identifies potential markets, stimulates demand and
creates interest and demand among buyers to go in
for his product.
Can be engaged in both domestic &overseas trade.
Whole sale trade, retail trade, Mall trading, exporters,
importers, stock trading, real estate.
c. Industrial Entrepreneur
Ability to convert economic resources and
technology into profitable venture
Essentially a manufacturer, identifies potential needs
and starts industrial units for new products.
d. Corporate Entrepreneur
Individual who plans, develops & manages a corporate
body.
Corporate body is a form of business organisation, one
body of many individuals, large corporations, which are
registered as separate legal entity under some statute or
act eg. Company regd under companies act, or trust
under trust act.
e. Agricultural entrepreneur
Agricultural activities such as raising & marketing of
crops, fertilizers and other inputs of agriculture.
Motivated to raise the productivity through
mechanization and technology.
c. Professional Entrepreneur
Interested in establishing a business but does
not have interest in managing or operating
once it established.
Professional entrepreneur sells out running
business and starts another venture with the
sales proceeds.
Such an Entrepreneur is dynamic who
conceives new ideas to develop new projects.
4. According to Motivation
a. Pure Entrepreneur
Motivated by psychological and economic
rewards.
Undertakes entrepreneurial activities for
personal; satisfaction in work, ego or status.
b. Induced Entrepreneur
Induced to take entrepreneurship due to
policy measures of the government that
provides assistance, incentives, concessions
and overhead facilities to start ventures.
c. Motivated Entrepreneur
Desire for self-fulfillment is the motivation
Making and marketing new products for
consumers
If successful, further motivated by reward in term
of profit.
d. Spontaneous Entrepreneurs
Start business out of their natural talents
Initiative, boldness and confidence as motivation
Strong conviction and confidence in their ability.
5.
a.
According to Growth
Growth Entrepreneur
Takes up a high growth industry
Chooses an industry which has sustained growth
prospects.
b. Super-Growth Entrepreneur
Those entrepreneur who have shown enormous
growth of performance in their venture.
The growth performance is identified by the
profitability and liquidity of funds.
6.
a.
c. Classical Entrepreneur
Concerned with customer and marketing needs
through the development of self-supporting
ventures.
Stereotype who aims to maximize economic
returns at a consistent level with the survival of the
firm with or without the element of the growth.
b. Women entrepreneurs
c.
8. Other Categories
a.
Innovative Entrepreneurs
Aggressive assemblage of information and analysis of
results from combination of factors.
Aggressive in experimentations and one who see and
explore opportunity.
b. Adoptive or Imitating Entrepreneurs
Readiness to adopt successful innovation.
Follow innovators,imitate techniq & technologies.
c. Fabian Entrepreneurs
Great caution and scepticism in practicing change.
Shy & lazy, no will to introduce change or new
method.
d. Drone Entrepreneurs
Refusal to adopt and use new opportunities to
make changes in production methods.
Traditional ways, products losses its marketability
and operations becomes uneconomical.
e. Aspiring Entrepreneurs
Have dream of starting a business, yet not made
the leap from their current employment into the
uncertainty of a startup.
f. Lifestyle Entrepreneurs
What is Intrapreneurship?
Intrapreneurship
is
Entrepreneurship
practiced by people within established
organisations.
Definitions
Intrapreneurship
- Spotting and developing an opportunity from within
an organisation to create value through innovation
disregarding the resources currently controlled
Churchill, 1992
Who is an intrapreneur?
A person within a large corporation...
Takes direct personal responsibility for
turning an idea into a
1. Profitable
2. Finished product
Through
1. Assertive risk taking and
2. Innovation
Enablers to intrapreneurship
10 Commandments of
Intrapreneurs
Do any job to make your project work, regardless of your job
description
Share credit (for success) wisely
It is easier to ask for forgiveness than permission
Come to work each day willing to be fired
Ask for advice before asking for resources
Follow your intuition about people, build a team of the best
Build a quiet coalition for your idea; early publicity triggers the
corporate immune system
Never bet on a race unless your are running in it
Be true to your goals, but realistic about ways to achieve them
Honour your sponsors
What retards
Intrapreneurship?
High costs of failure and low
rewards of success
Inertia caused by established
systems that no-one is willing to
change
Hierarchy
ULTRAPRENEURS
Now-a-days, new products and services are conceived, create,
tested, produced and marketed very quickly and with great
speed. Therefore, todays entrepreneur needs to have a different
mindset about establishing and operating a business. This
mindset is called ULTRAPRENEURING. An entrepreneur with
this mind set is known as Ultrapreneur. The concept of
Ultrapreneuring is to identify a business opportunity, determine
its viability and form a company. It requires assembling a super
competent management team, who then develop, produce and
markets the product or service in the shortest optimum time
period. They create business and then sell out, merge or
combine.
The Evolution of
Entrepreneurship
Entrepreneur is derived from the French
entreprendre, meaning to undertake.
The entrepreneur is one who undertakes to
organize, manage, and assume the risks of a
business.
Although no single definition of entrepreneur exists
and no one profile can represent todays
entrepreneur, research is providing an increasingly
sharper focus on the subject.
A Summary Description
of Entrepreneurship
Entrepreneurship (Robert C. Ronstadt)
The dynamic process of creating incremental wealth.
This wealth is created by individuals who assume major
risks in terms of equity, time, and/or career commitment
of providing value for a product or service.
The product or service itself may or may not be new or
unique but the entrepreneur must somehow infuse value
by securing and allocating the necessary skills and
resources.
Ronstadts View
Strategic formulation is a leveraging of unique
elements:
Unique Marketsmountain gap strategies
Unique Peoplegreat chef strategies
Unique Productsbetter widget strategies
Unique Resourceswater well strategies
Entrepreneurial Culture
Nature of Culture
Basic beliefs and assumptions about the
company
Emotional aspect
Reflect history
Inherently symbolic
Fuzzy
Substance and Form
Components of Culture
Values
Rules of Conduct
Vocabulary
Methodology
Rituals
Myths and Stores
Elements of an Entrepreneurial
Culture
Issues Confronting
Entrepreneurial Culture
Conflicting value choices Primary Values
Balance
Quantitative vs Qualitative decision-making
basis
Healthy discontent
Cintas Model
Proactively manages culture
Ownership driven
Four characteristics:
We are professional
We live by the rules and have high ethical and moral
standards
We act with a sense of urgency in everything we do
We have a sense of positive discontent
Individualism vs Collectivism
Individualism
Collectivism
Self-orientation
Emphasis on self-efficiency and control
Pursuit of individual goals
Value system driven by pride in their own accomplishments
Group-orientation
Subordination of personal interests and goals
Emphasis on sharing
Concern for group welfare
Corporate
Entrepreneurship
Entrepreneurial
Cognition
Global
Entrepreneurial
Movement
Trends in
Entrepreneurship
Research
Women
and Minority
Entrepreneurs
Entrepreneurial
Education
Family
Businesses
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