Scribd Logo
Importer

Bienvenue sur Scribd !

  • Proposals and Marketing Plans

    Transféré par

    Nurul Hana Omar
    6 vues11 pages
    props

    Titre original

    SW36 Props&MkngPlans

    Copyright

    © © All Rights Reserved

    Formats disponibles

    PPT, PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    props

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    6 vues11 pages

    Proposals and Marketing Plans

    Transféré par

    Nurul Hana Omar
    props

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 11

    ProposalsandMarketingPlans

    Thismultimediaproductanditscontentsareprotectedundercopyrightlaw.Thefollowingareprohibitedbylaw:
    Anypublicperformanceordisplay,includingtransmissionofanyimageoveranetwork;
    Preparationofanyderivativework,includingtheextraction,inwholeorinpart,ofanyimages;
    Anyrental,lease,orlendingoftheprogram.

    CopyrightPearson2012

    Proposals

    Purpose
    Topromoteanddescribeaplan

    Audience
    Organizationaldecisionmakers

    Media
    Paper,oftencollectedinabinder
    Formalpresentationsofproposalsofteninclude

    multimediaelements

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Marketingplans

    Successfulproposalsoftenbecomemarketing
    plans.
    Purpose

    Audience

    Toprovidearoadmapfortheintegratedactionsofa
    marketingcampaign
    Individualswhoapproveandimplementtheplan

    Media

    Paper,oftencollectedinabinder

    Formalpresentationsofproposalsoftenincludemultimedia
    elements.
    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans

    Keytosuccess
    Successfulproposalsandplansshowadetailed

    planthatsolvesawelldefinedproblemor
    seizesawelldefinedopportunity.

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans

    Format
    Singlespaced
    Extraspacebetweenparagraphs
    Noindentations

    Numberedpages
    Beginningwithexecutivesummary

    Large,boldtypefortitleontitlepage
    Sectiontitlesandsubtitlesinboldtype
    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans

    Format

    Marginsofatleastoneinch

    Generoususeofwhitespace

    Colorfulchartsandgraphstoclarifymeaning

    BesuretoreviewStrategicDesigninSectionIof
    yourtextbook.

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans

    Contentandorganization
    Formalproposalsandmarketingplansinclude

    thesesections:
    Memoorletteroftransmittal
    Titlepage
    Tableofcontents
    Tableofchartsandgraphs
    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans
    Executivesummary
    Situationanalysis(theproblemoropportunity)
    Statementofpurpose
    Targetaudiences

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans
    Theplan(goals,objectives,andtactics)
    Goal:Towincitywideacceptancefor

    Objective#1:TogainapprovalfromCityCommission

    byJune15
    Tactic#1:PersonalletterfromCEO
    SarahJones
    toeachcouncil
    member
    Tactic#2:PresentationatCity
    meeting

    Commission,May1

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans

    Timetable

    Budget

    Challenges

    Additionalbenefits

    Conclusion

    Supplements

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Proposalsandmarketingplans

    Tips
    Bediplomatic!
    Dontinsulttheclientwithadisparagingsituation

    analysis.

    Considerdevelopingacampaigntheme.
    Announceinthestatementofpurposesection.

    Intactics,evaluateoutcomes,notoutputs.
    Appearancescount.Makeitlookgreat.

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Vous aimerez peut-être aussi