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Nestle Marketing strategy in india and forign

Henri o nestle

Nestle was founded in 1867 in


Geneva, Switzerland by Henri
Nestle. Nestle's first product was
"Farine Lactee Nestle", an infant
cereal. In 1905, Nestle acquired the
Anglo-Swiss Condensed Milk Company.
Nestle's relationship with India
started in 1912. It began trading as
The Nestl Anglo-Swiss Condensed
Milk Company (After India's
independence in 1947, the economic
policies of the Indian Government
emphasised the need for local
production. Nestl responded to India's
aspirations by forming a company in
India and set up its first factory in
1961 at Moga, Punjab.

Nestl Indias first production facility, set up in


1961 at Moga (Punjab), was followed soon
after by its second plant, set up at Choladi
(Tamil Nadu), in 1967. Consequently, Nestl
India set up factories in Nanjangud (Karnataka),
in 1989, and Samalkha (Haryana), in 1993. This
was succeeded by the commissioning of two
more factories - at Ponda and Bicholim, Goa, in
1995 and 1997 respectively. The seventh
factory was set up at Pantnagar, Uttarakhand,
in 2006.
The 8thFactory was set up at Tahliwal, Himachal
Pradesh, in 2012.

About N estle
Nestl India is a subsidiary of Nestl . Switzerland. With
seven factories and a large number of co-packers, Nestl
India is a vibrant Company that provides consumers in
India with products of global standards and is committed to
long-term sustainable growth and shareholder satisfaction.
The Company insists on honesty, integrity and fairness in
all aspects of its business and expects the same in its
relationships. This has earned it the trust and respect of
every strata of society that it comes in contact with and is
acknowledged amongst India's 'Most Respected
Companies' and amongst the 'Top Wealth Creators of
India'.

PRO D U CTS O F N ESTLE


Milk Products & Nutrition

From shelf-stable solution


to chilled dairy.
Prepared Dishes & Cooking Aids
Preparing well balanced meals is a snap with
Nestl.
Beverages
Drink to an active life with Nestl Beverages.

Chocolates & Confectionery


Delighting the senses with a range of tastes and
textures.

M ilk P roducts & N utrition


NESTL EVERYDAY Dairy Whitener
NESTL EVERYDAY Ghee
NESTL Milk
NESTL Slim Milk
NESTL NESVITA PRO-HEART MILK

NESTL Fresh 'n' Natural Dahi


NESTL Fresh 'n'
Natural Slim Dahi NESTL
Jeera Raita
NESTL NESVITA Dahi
NESTL MILKMAID Fruit yoghurt
NESTL MILKMAID NESTL NIDO
NESTL Dahi

P repared D ishes & C ooking


A ids
MAGGI 2-MINUTE Noodles
MAGGI Vegetable Atta Noodles
MAGGI CUPPA MANIA
MAGGI Healthy Soups MAGGI
Masala-ae-Magic MAGGI Sauces
MAGGI Pichkoo MAGGI Pizza Mazza
MAGGI MAGIC Cubes MAGGI Bhuna
Masala MAGGI Coconut Milk Powder
MAGGI Pazzta MAGGI Sanjeevni
Cup Soup

B everages
NESCAF CLASSIC

NESCAF SUNRISE Premium


NESCAF SUNRISE Special
NESCAF CAPPUCCINO

NESTEA ICED TEA WITH GREEN TEA


NESTEA
ICED TEA
NESTEA Instant Hot Tea Mixes

C hocolates & C onfectioner


y
NESTL KIT KAT
NESTL KIT KAT CHUNKY
NESTL MUNCH
NESTL MUNCH POP CHOC
NESTL MILKYBAR
NESTL MILKYBAR CHOO NESTL BAR-ONE
NESTL Milk Chocolate POLO
NESTL Eclairs
NESTL MILKYBAR Eclairs
NESTL MILKYBAR Crispy Wafer

H eadquarters in G urgaon

The company is acknowledged as one of the


leading companies in the FMCG sector with Top
rated wealth creators of India
It is progressively evolving into
food,beverage,nutriton,health, wellness and
touching lives of people.
Nestle India has strong brands like Maggi,
Nescafe, Cerelac, Lactogen, kit Kat polo, Milo and
Polo.
It has set up caf nescafe and coffee
corners in mini metros.
Nestle is leveraging the vast consumer base in
India.

Helps reinforce the message


and the recognition of the
brand
The words NESTLE
combines with the sense
of fun and warmth of a
CAF

White on a contrast
background color which can be
slightly altered to suit the
packaging of any product

Ns stroke covers
all the rest of the
letters to create
unity

The little stroke above


the letter E suddenly
makes the word caf
be seen as one
separate word

Letter style is strong and bold


representing the strength of its quality
Also implies sophistication of its taste
through the use of Serif font.

Care

Tag line
Argentina:Change the day start

within
Germany: Give yourself a break
United state: The smart choice
India:good food good life

strategy
Nescafe employs a think globally

,act locally strategy nescafe coffee


is marketed as global brand even
through advertisement messages
and product formulation very to suit
cultural .
Nestle uses the most suitable
language for advertising in different
countries .

Nestl is the biggest food

company in the world, with a


market capitalisation of roughly
191 billion Swiss francs, which is
more than 200 billion U.S. dollars.
In 2011,
consolidated sales were 107.6
billion and net profit was 10.43
billion

SW O T A nalysis of N estle
Strength : BRAND IMAGE
Marketing strategies established by

the company are innovative and lure


customers.
Financial, marketing and sales
strategies are formulated by gauging
the Periodic research carried out to
judge market trends.

Weaknesses : The target market of Nestle MilkPak

is upper middle and high class because


lower middle and poor class cannot afford
to buy UHT milk due to its premium price.
It is a main weakness of MilkPak
that there are different companies of milk
but the name of nestle MilkPak is always
stand in the last because of low
advertising and marketing.

O pportunities : To expand the cold dairy products range, Nestl

fruit yogurt is the latest addition to this group.


The cold dairy market offers many
opportunities for the company which can
capitalize these products by banking on its
superior quality milk.
The coffee brand also offers many
opportunities for the company to expand by
tuning the taste of the masses towards coffee.
Credit policy can be adopted to increase sales

Threats : Price fluctuations due to rupee

devaluation as raw material are imported.


The uncertainty of economic conditions poses
a great threat as the major funds invested in
the country come from outside India.
The present economic crisis in the
world, led to the withdrawal of foreign
management from the company and the
investment has come to a halt.
Effect of Seasonalitys upon sales.

Thank you