Group Members: Presented to:

Umair Mustafa Ansari Madam Ayesha Pervaiz

Faizan Arif
Sardar Ghazali Sikander
Fahad Dar
Muhammad Jawad

About Huawei

A Chinese multinational networking and telecommunications

equipment and services company headquartered in Shenzhen,
China
Huawei has over 140,000 employees, around 46% of whom are
engaged in research and development (R&D) throughout the
globe.
Products and services have been deployed in more than 140
countries
Currently serves 45 of the world's 50 largest telecoms
operators.
Initially Huawei was focused on manufacturing phone switches ,
but has since expanded its business to include:
Building telecommunications networks
Providing operational ,consulting services and equipment to
enterprises inside and outside of China
Manufacturing communications devices for the consumer
market

Core Competencies
Change is an essential skill in order to
maintain a competitive and sustainable
position in the market
Two dimensions of change:
Incremental : small but continuous
change in events
Transformational: major change which
have a large impact on the organization

Core Competencies
Tuning and Adaptation:
Uses tuning approach in its technology
development,
management
processes,
and
marketing strategies.

Maximum value created through continuous

technology updates and customized solutions in
accordance with customer feedback. For example,
Huawei constantly improves its products, including
product
appearance,
functions,
and
user
experiences.
Such reactive and proactive approaches enable
Huawei to remain in a state-of-art presence in the
field.

Core Competencies
Re-creation :
Huawei employs transformational change.
First to launch 3G (third Generation) network in the Middle
East
Was asked to supply mobile phones for its infrastructures.
All mobile phone suppliers refused to sell phones to
Huawei, the company made the decision to develop its
own mobile phones, which was a totally unknown business
area for it.
Today, Huawei has overtaken LG and is ranked number
three in the global smart phone market share, right after
Samsung and Apple (Fingas, 2013).

Core Competencies
Re-orientation:
Innovation through newer technologies, such as LTE
(Long Term Evolution) 4G
Delivered the worlds first commercial LTE network
early in 2009 (Huawei Annual Report 2009).
In 2012, shifted focus from feature phones to smart
phones
Launched its Ascent smart phone series, and entered
into the lucrative smart phone market.
Such changes demonstrate Huaweis Re-orientation
by proactively bending the frame in the
management process.

Mission & Strategy, Leadership and

Organizational Culture Elements

Mission Statement :
To focus on our
customers market
challenges and needs by providing
excellent information and communication
technology solutions and services in order
to consistently create maximum values for
our customers

Huaweis Strategy

CEOs Leadership & Strategy

In terms of its leadership, Mr Ren (CEO) is said to be:

Philosophical
Reflective
Visionary
Inspirational leader

Great influence on Huaweis culture, morale and

organizational development
Focuses on organizational practices, stresses on
diligence, harmony, and respect.

Huawei's Strategic Markets

CEO Ren Zhengfei :

"New Zealand is one of the most important

strategic markets and is very valuable to us

"Huawei has been selected to help build a

4G/LTE and the Ultra-Fast Broadband (UFB)
network in New Zealand. We will continue to
deploy world-class, advanced communications
technologies here, delivering the safest, most
advanced networks for the nation."
Huawei serves as a key supplier to other major
telecommunications operators in the country.
Committed to enriching people's lives through
communication and innovation
Huawei also introduced the world's first Maori
language smart phone through the 2degrees local

Thank you