Académique Documents
Professionnel Documents
Culture Documents
You should
Spend time fully analysing the case
Bring a concise set of notes containing
your analysis into the exam
Key Elements
Internal Analysis
Core Competencies
Value Chain
Strategy Implementation
Culture and Leadership
Building Organisation
NOW
FUTURE
Strategy
Put simply
Fit
With environment
Between strategy, resources and architecture
Distinctiveness
In competitive stance
In value chain (=> low cost and/or superior
products)
Sustainability
Key Questions?
How will the industry / industries in
which it operates change over the next
few years?
What impact will this have on the
attractiveness of the industries?
Will there be any growth? If so where?
What are the opportunities and threats?
What forces
are driving
change in the
industry?
What are the
key factors for
competitive
success?
How attractive
is the industry
from a profit
perspective?
Industry
What are the
industrys
dominant
economic traits?
What forces
are driving
change in the
industry?
How attractive
is the industry
from a profit
perspective?
Questions
Analysis:
The Key Questions
1. How well is the companys
present strategy working?
2.
What are the companys resource
strengths and weaknesses and its
external opportunities and threats?- SWOT
3. Are the companys prices and
costs competitive?
4. Is the company competitively stronger
or weaker than key rivals? Competitive Strengths
Assessment
5. What strategic issues merit
urgent managerial attention?
Other Considerations
Expanding Markets
Diversification
Corporate
Culture and
Leadership
Key Questions