Business Plan

“Meets your daily needs”

 Business Concept
 Company Overview
 Industry Analysis
 Marketing Strategy
 Operations
 Management
 Financial Assumptions
 Exit Strategy

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 “To deliver the best product and shopping
experience to our customers and strive to
build long term relationship”

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 To provide the best
quality product, also to
deliver valuable service
to the customers

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 Technology used In-store

 Technology: Exist or Not ?

 Store Capacity

 Availability of Resources

 Waste Management

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 Market

Industry &
Customer
Competitors Marketplace
Analysis

Technology

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 Market Place
◦ Size
◦ Growth
 Segmentation
◦ Income
◦ Age
 Target Market
◦ Local Resident
◦ Vashi depot

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 Competition
◦ Provisional Store
◦ Hawkers

 Customer Trend
◦ Alternate Buying
◦ Convenient Buyers
◦ Discount Buyers

 Sales Forecast

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 Products
 Place
Logistics
Location
Target Market
 Promotion
Sales promotion
Advertising

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 Price
Competitiveness
Value for money
Quality

 People

 Process

 Physical Evidence

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 Convenient Store
◦ Daily Needs Products
◦ On Meat products

 Political

 Cultural

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 POS
POS

Beverages
FMCG

FMCG
POS

POS
POS

POS POS

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 Resources

VMI
Core
Competencies

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Front end Operations

Back end Operations

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 Customer
Purchase

Replinshment Inventory
of shelf Update

Order
fulfillment at Warehouse
store update
warehouse

Call to
Logistics
Supplier

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 Chief Executive

Store Manager

Cashier Sales Force

 Organization Chart

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 Management Team
Designation Numbers Monthly Annually

Managing Director
Store Manager 1 15000 180000
Cashier 2 4000 96000
Sales person 2 3500 84000
Security Guard 1 3000 36000
Cleaners 1 2500 30000
Delivery boy 1 3500 42000
Total Salaries
Expenses 31500 468000

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Strength  Weakness
◦ Demographic Favor  Less data on spending
pattern
◦ Shopping Convenience
 Only daily needs
◦ Availability of
resources  Underdeveloped supply
chain
◦ Organized Retail
 Taxation hurdle

 No credits to customers

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 Opportunities  Threats
◦ Locations ◦ Inflations

◦ Market Growth ◦ Provisional stores

◦ E-Retailing

◦ Retail Franchising

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 Initial Investment
 Start-up Expenses
 Sales Forecast
Customers on Expected
Average/day Growth on sale Sale/Day Sale /Month Sale Yearly
140*100 on
Average 14000 420000 5040000

Second Year 25% 17500 525000 6300000

Third year 25% 21875 656250 7875000

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 PV Ratio Contribution *100
Break Even Analysis Sales
Particulars Amount
Sales 5040000 35%
Variable cost 3252000
BEP Points Fixed Cost
PV Ratio
Contribution 1788000
3826510
Fixed Cost 1357500

Net Profit 430500

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Now
Yearly Sales 420000
12
Hence
BEP Points 9.11
Monthly Sales

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Conclusion
Efforts By:
Solanki Vimal S.

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