Académique Documents
Professionnel Documents
Culture Documents
MEASUREMENT SCALES
Nominal Scale
Nominal Scale
EXAMPLES
Ordinal Scale
Ordinal Scale
Ordinal Scale
Examples
Preference Ranking
Image Ranking
Social Class
Etc
Interval scale
Interval scale
Examples
Attitude
Opinion
Index Numbers
Etc
Ratio Scale
Examples
Age
Income
Market share
Sales
Cost
Etc
Summary
ATTITUDE
An attitude is viewed as enduring
disposition to respond consistently in a
given manner to various aspect of the
world ,including person, events and
objects.
A company is able to sell its product or
services when its customer have a
favorable attitude towards its
product/service
In today scenario it very important to
measure the attitude of the customer.
ATTITUDE MEASUREMENT
Cognitive component
Affective component
behavioral component
Cognitive component
Affective component
behavioral component