WELCOME

EVERYONE
Its a
CREATIVE THINKERS
Presentation

PRESENTATION ON

New Product development : Anti

Radiation Chip

Submitted To :
Saud Ahmed
Lecturer
Department of Finance
Jagannath University.

Submitted By
Rafiqul Alam Khan
Group representative of Creative
Thinkers
Date of Submission: 24/05/2012

GROUP MEMBERS OF CREATIVE THINKERS

Serial
No.

Name

01.

Rafiqul Alam Khan

02.

Rakibul Haque

03.

Helal Chowdhury

04.

Reshma Akter

05.

Alim Ehsan Dipon

Roll No

CONTENTS
Executive Summary
Company Overview
New Product Development
Idea

Generation and screening.

Concept development and

testing

Characteristics , Use, Working Capacity of the product.

Market Strategy Development

Trend, Growth , Needs ,Situation Analysis, Market Geographic,

Positioning, Market Mix,

Business Analysis

SWOT analysis, Competitors, Sales analysis.

Product Development

Product out look, Product weight, color and contents, Review and
Control

Objectives

Core and Financial Objectives, mission and vision of the product.

Test Marketing

Market targeting

Commercialization
Conclusion

EXECUTIVE SUMMARY
Importance of New Product Development in a country is increasing
day by day for providing product with punctuality at affordable price
and always has to maintain superior quality according to buyers
requirement.
Anti Radiation Chip which is the new product of Global Trade
Network is the hypothetical start up. It is a device by which radiation
eradicates from electronic devices such as Mobile Phones during
talking, Laptops and many other devices during operations.
Anti Radiation Chip neutralizes the negative effects of EMR by
changing the quality of the Electro Magnetic Fieldrather than
reducing the EMR intensity.
The Anti Radiation chip is based on a revolutionary antielectromagnetic field technology with proven biological laboratory
testing to eliminate damaging effects caused by electro-pollution.
By launching this product Global Trade Network will maintain social
responsibility such as concerning people about the harmful effect of
EMR as well as increase in the sells of the product.

COMPANY OVERVIEW

Global Trade Network is a pioneer, dynamic,

professionally managed business organization has
Strong experience in the field of Information Technology.

Our business is completely automated and online with

strong support team dedicated and committed for
success.

We at Global Trade Network are with the right support

system, right products for the right people.

Global Trade Network supplies products and services to

the Government & Non Government organization.

NEW PRODUCT DEVELOPMENT (NPD)

New product Development (NPD) is an

important task for a company.
Every product has a life cycle. As a
result a company has to improve or
update its product to keep pace with the
markets demand.
We can see the following flow-chart
circle to understand new product
development

IDEA GENERATION
We are living in the soup of dangerous radiation.
Research now links long term exposure to electromagnetic
fields (EMFs) with chronic health issues, from stress,
fatigue to cancer.
Overwhelming numbers of scientists now agree that
EMRs created by cell phones power lines and other
technologies are Carcinogens.
Considering the need of growing mobile phone, laptop
and other electronics device users which emit dangerous
radiation, a new and improved featured Anti Radiation
Chip is needed from getting rid of such harmful radiation.
In this Anti Radiation Chip there are features that are
experienced by any person before. From this thought the
idea of this Anti Radiation Chip has came to light.

IDEA SCREENING

We have considered many new products

for development . But we have chosen
this product because of its usability,
unique features and also this product will
help its user to safe from EMR.
Moreover, by concerning people about
the bad effect of radiation we are
maintaining social responsibility.
We choose this product because its
demands, great investments. In this
modern world of information technology
such a product like this is really needed.

CONCEPT DEVELOPMENT AND TESTING

An attractive idea must be developed in concept
development and testing stage. It is very much important
to test idea in market as well.

Concept development
This stage includes 3 steps and they are given below in
the basis of our product
1.Purchase affordability-Our products price range is in
the reach of general people so the concept suits.
2.Characteristics-Its easy bearing and skinny condition
pick the satisfaction and value of the customers.
3.Social Duties-Our product eradicates the harmful
radiation thus it maintains social duties.

Concept Testing
It is the process of testing new ideas with groups or
target customers. Our Product will be tested symbolically
or physically to judge the competitive market.

MARKETING STRATEGY
DEVELOPMENT

SITUATION ANALYSIS

We are now in growing state so our

cost is literary much higher in
promotional and In R & D sector.
We are now trying to minimize our
cost.
Now market is going normally but
there is a need and scope for a new
product like this.

MARKETING STRATEGY DEVELOPMENT

MARKET TRENDS

A company should analyze the market

trends to sustain in the market with a
new product with new features.
Here we have taken the product- Anti
Radiation Chip to help human being
from the dangerous effect of radiation.
This quality of the product will
hopefully capture the market.

MARKETING STRATEGY DEVELOPMENT

MARKET GROWTH

The market growth stage is very much

important for a new product.
When a new product satisfies the
market it will enter a growth stage.
Then the sales will start climbing
quickly.
So, there have to use several strategies
to sustain rapid market.

MARKETING STRATEGY DEVELOPMENT

MARKET NEED

Market needs are the integration of the

needs of all consumers of the market.
People normally use mobile phones, laptops,
and many electronic devices. If they aware
about the harmful effect of radiation, the
chip will be a must needed thing for them.
Thinking about the market needs we have
brought a new chip in the market with some
attractive features.

MARKET SEGMENTS
Geographic:

Anti Radiation Chip has no specific geographic target area in

Bangladesh but we prefer both urban area and rural area.
People can use this chip in all area of our country.

Demographic:

People of all classes may use it. Male, female and young people
can be able to use it. People who are educated are major
concerning customer. People who are involved in earning and
lead a prosperous life also our concerning customer.

MARKET SEGMENTS
Behavior Factor:
Young people specially students and
educated people will prefer our product
most. Old as well as matured people
will also like it because of its
importance.
Psychographic :
This segment will divide the market
based on customer knowledge ,
attitude or response to the product.

PRODUCT DEVELOPMENT
Product outlook:
The outer portion of the product must be
attractive or skinny so that it becomes easy to
hold. The main objective of bringing perfection is
to make the product choice able to everybody and
make the product beautiful enough that everybody
will want to touch it.
Product weight:
This product will be very light so that everyone
prefers this product. We will use very light tech to
build or develop it.

PRODUCT DEVELOPMENT
Product color:
We are using various colors in our anti radiation chip
because we know that various people have various
taste of choice. And we change our product color
according to the taste of our targeted customers.
Contents of the product:
The product is made of a chip which is thin and very
tiny. The tiny chip is the property of the
semiconductor material silicon.

The inner chip of Anti Radiation Chip

TEST MARKETING

Before launching test marketing we

have to gather enough knowledge
about market and make a step of
researching. And after research we
marketed our product.
Before introducing the product we will
test products acceptability in the
market without taking the risk of full
marketing that is called test marketing.

SWOT ANALYSIS
The analysis of
strength, weakness,
opportunities and
threats. SWOT
analysis is the most
effective analysis in
the field of business.
You can see that this
analysis has four
part or meaning .

SWOT ANALYSIS

Strength
Its a totally new feature.
Easy to use.
Provide comfort from the
special dangers of cell
phone Electromagnetic
Radiation.
Suitable for almost all types
of mobile phone and
electronic devices which
emits electromagnetic
radiation.
We ensure product
differentiation.

Weakness
Production cost and price
would be higher.
No brand awareness of
the new product as a set
up company.
Lack of depth industry
experience and insight.
Many people dont really
know what radiation is?
So, do they inspire to
buy it

SWOT ANALYSIS

Opportunities
It will enjoy less
competitive because
this kind of product is
not yet come in the
market.
Thats why it will be
available to earn
more money than
other existing product
of this company.

Threats
Larger companies such
as-Nokia, Samsung,
DELL Computers may
publicized that their
products do not produce
any sort of damaging
radiations.
They may also publicize
a negative approach
against this Anti
radiation chip.

MARKET COMPETITORS

As a product like Anti Radiation Chip

there are hardly any competitors
sustain in Bangladeshi market.
But services like Software firm, IT firm
there
are too many competitors for
Global Trade Network in the existing
market.

PRODUCTS MISSION & VISION

Mission:
To ensure the quality.
To satisfy customers needs and wants.
To bring a revolution in the history of
technology.
Vision:
Anti Radiation Chip will exceed the
expectations of customers.

MARKETING OBJECTIVES
Core objectives

Maintain positive, not withstanding seasonal sales

patterns.
Achieve a steady increase in market penetration.

Financial objectives

Increase the profit margin through efficiency and economy.

Maintain a significant research and product developments.

MARKET POSITIONING
Anti Radiation Chip exists in the market on
the basis of competitive price, maintain stick
delivery schedule and standard quality
products.
Its appeal will be Get the facts. Take
control, Be Safe.
In the meantime, people are getting sick by
harmful Electromagnetic Radiation. We have
to consider the fact of market position of ours
in case of launching a new product. The main
term we have to determine that are we
market ruler or market challenger, or are we
market follower.

MARKET TARGETING
It means the process of evaluating each
market segments attractiveness and
selecting one or more segments to enter.
At first, We target the people who are
involved in educational sector, services
sector and so on. There are some points
that we target to provides our products.
If we can provide our Anti Radiation
Chip among people of all classes
properly, we get more profit. Because
educated people can realize the
necessity of it.

MARKETING MIX

The 4ps

PRODUCT
The chip neutralizes the negative effects of
EMR by changing the quality of the Electro
Magnetic Field rather than reducing the EMR
intensity. The chips KERT shield technology
component emits subtle low frequencies
(the noise field) of electromagnetic
oscillations that resemble resonance
frequencies of living cells in the body.

PRICE LIST OF THE PRODUCT

Product Category

Country of origin

pricing

Anti radiation mobile

chip

Bangladesh

500

Anti Radiation Laptop

Chip

Bangladesh

850

PRICE AND PLACE

Price
Companies set prices by selecting a general pricing approach
that includes three set of factor the
cost base pricing,
value base pricing,
competition base pricing.
Global Trade Network Limited sometimes charge it products
price more that or less then its major competitors.
Place
Initially Anti Radiation Chip will supply to institutional markets
directly. In the second year of operation the product will be
launched under Global Trade Network brand in few major
town of Sylhet, Chittagong, Rajshahi, Khulna, Barishal, and
Rangpur, at select outlets through authorized dealer.

PROMOTION
The basic promotional route will be point of
purchase material, altercative danglers. Placed
near checkout counter and sample trail.
This will be done only for the branded products.
For the institutional markets the major trust will
be efficient supply dealer management, weekly
visit to headquarter and major outlets by senior
personnel Continues feedback and multiple
contacts with distributor.
The way we want to promote our product are
given below.

PROMOTIONAL ACTIVITIES

Television Ads

Radio Ads

SALES ANALYSIS

Sales forecast is a statistical analysis very useful to

determine the sales amount or product releasing.
Global Trade Network feels that the sales forecast
figures are conservative. It will steadily increase sales
as the advertising budget allows.
Although the target market forecast listed all of the
potential customers divided into separate groups, the
sales forecast group customers into different categories.
Reducing the number of categories allows the reader to
quickly discern information, making the chart more
functional.

REVIEW &CONTROL
Similarity or differences in assume production
and real production
Similarity or differences in assume marketing
and real marketing.
Revealing the fault in production and
marketing.
Take remedial measure.
Control product quality.
Maintain quality development according to
price.

COMMERCIALIZATION

Commercialization means that introduction of

product to outer world for selling and business.
Timing : Anti Radiation Chip lunched in any
time after performing previous steps.
Location :Primarily It can be sold in our
country.

PRODUCT LIFE CYCLE STRATEGIES

After launching the product, Global trade
networks management expects the
product to enjoy a long and happy life.
Although it does not expect the product
to sell forever, the company wants to
earn a decent profit to cover all the effort
and risk that went into launching it.
From the analysis we can say that Anti
Radiation Chip is in introductory stage.

CONCLUSION
As Anti Radiation Chip is a new product in our country, so
it has some lacking such as no popular brand name,
people are not accustomed with such kind of product etc.
We hope we can easily overcome these lacking in our
nearest future by providing better quality and creating
strong brand loyalty among the customer.
We believe that our people will prefer the Anti Radiation
Chip as mobile chip and as laptop chip etc. after getting
the product benefits.
Hopefully in near future our people will realize the
harmful effect of radiation and will get familiar with our
product.

Creative Thinkers

THANK YOU FOR NOT BEING

ASLEEP