Differentiated Value Propositions DVP

One Microsoft

January 2015

How to use the One Microsoft DVPs

Never start
with the
DVPs. Start
with the
business
value

These DVPs
are
specifically
designed for
use with
executives

Use just the

DVPs that are
relevant for
you
customer.
More is Less

Explain the
DVPs in the
context of
your
customer

Order them
from the
most relevant
to the less,
but still very
relevant

Just use the

DVP slide as
a way to
summarize

Help your
audience to
remember
the DVPs so
they can use
them
internally

Use the
Scenario
DVPs and the
Product DVPs
when needed

Be assertive
with the
DVPs, not
negative with
our
competitor

Use the Why

not.. DVPs if
its really
necessary

//aka.ms/reima
gining

Microsoft Confidential

Why Microsoft

Enterprise

Most complete
and integrated
portfolio

Leader in 16 of
Gartners
Magic
Quadrants

One single
Enterprise
Level Support
for all your
workloads

Open and
multi-platform

Leading the
Hybrid Cloud in
a hybrid world

Security and
privacy built in
our DNA

Strongest geo
presence and
involvement

A complete
platform that
our partners
extend

Why Microsoft

Most complete
and integrated
portfolio

Security and
privacy built in
our DNA

SMB

A complete
platform that
our partners
extend

One single
Enterprise
Level Support
for all your
workloads

Open and
multi-platform

Why Microsoft Cloud

Enterprise

Enterprise
Level Support
and SLAs

Hyper Scale

A True Hybrid
Platform

Complete set
of integrated
Cloud offerings

Leader in the 4
Gartners Cloud
Magic
Quadrants

Industry
leading with
Security,
Privacy and
Compliance
(e.g. EU Model

Broadest
partner
ecosystem

Native SSO
among services
and onpremises

Clauses,
HIPAA, RMS)

Why Microsoft Cloud

Complete set
of integrated
Cloud offerings

Best and most

innovative
enterprise
cloud
productivity
solution

Integrated but
separated
enterprise and
consumer
cloud offerings

SMB

Industry
leading with
Security,
Privacy and
Compliance

Broadest
partner
ecosystem

Why Windows Devices

Enterprise

The broadest
range of device
options

Consistent
Experience
across devices

Very soon, One

platform and
one store for
any device

Desktop
Applications

Out-of-the-box
Security &
malware
protection

Long-term
support cycles

Best for
Enterprise
Mobility

Widest range of
peripherals

Why Windows Devices

The broadest
range of device
options

Consistent
Experience
across devices

Out-of-the-box
Security &
malware
protection

SMB

Desktop
Applications

Widest range of
peripherals

Why not Google

Enterprise

An advertising
company

Privacy
concerns

Not Enterprise
Ready
(e.g. SLAs,
Sales,
Compliance,)

Innovation
everywhere
does not mean
focused
innovation

Multiple
product
pullbacks

Good enough
regressive
strategy

No hybrid
options

No service in
China

Why not Google

An advertising
company

Privacy
concerns

SMB

Multiple
product
pullbacks

Not Enterprise
Ready
(e.g. SLAs,
Sales,
Compliance,)

Innovation
everywhere
does not mean
focused
innovation