Viability of Exports to Australia

PROJECT STUDY FOR

NIESBUD

SUBMITTED BY
JAGDEV SINGH BHADAURIA
SUMEET GANDHI

OVER-VIEW
AUSTRALIA
Capital

Canberra

National Language

English

Eco Indicators

All Fig. for 2012

Fiscal Year

1st Jul to 30th Jun

Member

APEC, WTO

GDP

$ 1.372 Trillion

Population

23,128,169

Currency

AUD (Australian Dollar)

Per Capita

$49,100

Growth Rate

3.3%

Inflation Rate

2.2 %

Source
Website

: Australian Bureau of Statistics

: http://www.abs.gov.au

Australia Export Market

We see Australia is International Education

Hub attracting resident as well as foreign Students.

These can be our target consumers of exports of
goods and services.
In the Light of above facts we will do the PEST

analysis finding how does Australia perform in terms

of
technology-intensive
sectors
like
telecommunications and IT, Education trends?

PEST analysis
Responsible Government

Political
overview

 Australia is a democratic country and it is

PEST analysis

Political
analysis

stable politically.
Australias system of government is based on
the values of religious tolerance, freedom of
speech and association, and the rule of law,
Australias practices of government reflect
British and North American models. At the
same time, they are uniquely Australian.
The characteristics of Australian government
are transparency and low level of corruption,
and being internationally competitiveness
helps Australia to have the lowest rank of
political instability.
Australia-India
political
relations
are
harmonious and therefore these factors are an
advantage and an opportunity for the Indian
Exporters to consider trade with Australia.

 Australia has one of the most stable economies in

PEST analysis

Economical
analysis

the world. Australias GDP in 2012 was about 1.372

trillion USD and it becomes the 12th largest
economy of the world.
During the last global financial crisis in 2007 most

of the countries such as US, and European

countries were suffering in recession, but
Australian government could control the situation
by implementing strategies that helped small
businesses and individuals and kept the economy
stable (Economist magazine 2013).
Australian government made an opportunity out of

the financial crisis which was a threat for the whole

economy and now is one of the best countries for
Export trade with a very low risk.

 The Australian economy grew at a CAGR of

PEST analysis

Economical
analysis

more than 3% a year during 19912008, but

then slumped to 1.4% growth in 2009. The
buoyant growth was driven by sound
macroeconomic policies and fiscal prudence.
Growth in 2012 was 3.5%.
World Bank has given 10th Rank for Ease of
doing Business.

Composition of GDP (%)

PEST analysis

Economical
analysis

Agriculture
Industry
Service

Agricult
ure
Industry
Service

3.70%
25.60%
70.70%

Import Restrictions

PEST analysis

Economical
analysis

Support Organisations

According to Australian Bureau of Statistics

PEST analysis

Social analysis

census in 2011 there was 3.5 million student

in this country both international and
domestics (Australian Bureau of Statistics
2013).
These students are the customer base for

Online Education Solutions as residential

customers and they can be the potential
business users in near future.
As Australia has a good rate of economy

growth, more businesses wanted to operate

in this country and as a result they will need
more services for their business such as
internet, phone etc.

Australia Cultural Etiquettes

Meeting and Greeting

 Information

PEST analysis

Technological
analysis

and communication technology

Household access to the Internet has grown from
1.1 million households in 1998 to 4.7 million in
200506.

There

were 6.7 million active Internet

subscribers in Australia in 2006, with more than
1.1 million using connections with speeds of 1.5
Mbps or greater.

Research and innovation Expenditure on R&D in

Australia reached more than $15.7 billion in

200405, up more than 19% on the figure two
years previously.
Australian business accounted for the highest

expenditure on R&D (54%), followed by higher

education (27%).

Competition Export Share

Conclusion
Australia can be the significant Market destination

for Indian Exporters. Australia offers a wide range of

investment opportunities across a broad range of
sectors. Using SWOT we can identify our products
or services best suited for Export.
Service Sector is Potential Market, Australia has

emerged as International Educational Hub thus

scope for online education and skill development; IT;
Telecommunication Services are in high demand.

Thank You

Prepared by :

Jagdev Singh Bhadauria