*Behaviour

Modification

By:
Vratika Mittal(2014C20)
Mittal Parmar(2014C31)
Ayan Deb(2014C46)
Debapriya Mondal(2014C49
Jay Singh(2014C58)

* Choco Delight No company can strive without hardships

*Choco Delight , a dominant

player in the Australian

Chocolate Industry was
established by Douglas and
Dowell in 2001.
*Flagship product- Melting
Delights
*David Parker, Head of
Marketing and Branding and
his team were the chief
architects for the success of
Melting Delights
*Expansion and Launch Plans

*Case Analysis
*This case study is meant for

discussing foundations of
individual behaviour and
highlights the importance of
learning and individual
behaviour in an
organisation. Based from
generalised experiences, the
case study argues that
behavioural issues, if not
addressed effectively, might
jeopardise the long-term
organisational interests.

*Problem-solving Model
Identify critical behaviors
Develop baseline data
Identify behavioral consequences
Apply intervention
Evaluate performance improvement

Stephen Turner
Identifying critical behavior
Plagiarism
Self serving bias
Breach of integrity and mutual trust
Not following work culture
Develop baseline data
Number of similar incidents in past

Identifying behavioural consequences

Affecting the work culture
Losing individual credibility
Decrease in internal coordination

Stephen Turner Cont.

Apply intervention
Positive reinforcement:
Encourage him to come up with his own ideas
Adapt to the new work culture
Have a formal discussion about the ethical norms
and the corporate philosophy of the organization
with Turner and its importance w.r.t the Organization
Obtain a signed acknowledgement forms from the
employees that indicate they have received and
understood workplace ethics policy.

Evaluate performance improvement

Conduct informal sessions and identify change
in behavior pattern

Chang Lee

Identifying critical behaviour:

Stereotypical mindset
Not participating in discussions
Not reciprocating to Hayden and Greens attempts of
building informal relationship

Develop baseline data

Number of incidents in the past

Identifying behavioral consequences

Disturbs the team harmony
Unable to give 100 % of potential
Ultimately affects the performance of the unit

Lee Cont.
Apply intervention
Positive Reinforcement:
Improvement in team coordination
Make him realize the benefits of working in diverse
teams
Arrange an ice breaking session between Lee and
his team members.

Evaluate performance improvement

Take feedback from team mates on regular intervals

If any problem is reported by him, attend to it with
high priority

Mark Branson

Identifying critical behaviour :

Stereotype perception error that women are

incapable in the field of Marketing
Undermining the talents of his team

Develop baseline data

Number of occurrences in the past

Identifying behavioral consequences

Jeopardizes the advertising campaign
No team work whatsoever
Makes his team frustrated

Branson Cont.
Apply intervention
Positive reinforcement:
Encourage him to avoid his stereotypical attitude
Be professional
Appreciate other peoples ideas
Highlight the performance report and the past
work experience track record of the opposite sex

Evaluate performance improvement

Feedback from female employees about his

behavior
Appreciation for any positive change he shows
towards women or juniors

THANK YOU