Television Industry

GROUP NO 6

NAME

REG NO

PGDM/0010/50

ADHIRAJ CHATTERJEE

PGDM/0042/50

ARCHANA CHOUDHARY

PGDM/0098/50

CHITRA CHAKRAVARTY

PGDM/0104/50

PGDM/0149/50

SNEHA ASHOK RAUT

HOTKAR SANCHITA
LAXMAN
KAMBLE SHIVANJALI
SADASHIV

PGDM/0247/50

POORNIMA R M

PGDM/0305/50

SAHELI SAHA

PGDM/0139/50

Project Objective
In a world of limitless choice where almost anyone can acquire,
create, and distribute content, how is TV industry evolving?
How will Television industry maintain its position?
What will be the emerging trends that will dictate the future of
television?

Methodology

Evolution of Television
Eco-system
Television Content
Trends in Content Consumption
Partnership and Alliances
Defining Parameters of Change
Future of TV

Evolution of Television
1939- Television became commercially available. 12 television. High priced - $400-$500 compared
to $1300 income/year
1950s- Introduction of Color television. 21 black and white television became industry standard
priced at $200. Color TV priced at $500 remain unaffordable for most
1980s Color television became standard. Black and white television manufacturing was
stopped. Introduction of Stereo sound in television
1990s Remote control, additional feature like sleep timer in television, recording of
television shows
2000 Television goes digital. Flat screen television became industry standard
LCD->Plasma-> LED :Energy efficient, thinner screen
Curved Television screen depth enhancement, better viewing angle,3D view, theater like experience
Smart Television- better operating system, internet access, web browsing, access to apps

The Ecosystem the key players

Aggregator
Netflix, Youtube

Content
Creator
BBC, Star, Sony,
Movie Studios

Televisio
n
Ecosyste
m
Connecting
Devices
VCR, DVD, games
console

Distributor
Cable TV
operators,
Satellite
broadcasters

Television Contents
Single channel no programming required

Networks broadcasted specials like the 1932 presidential election, boxing matches , news reports

Cable TV growth act plethora of channels(HBO,MTV )

No of channels supported added to television buying criteria

Personalized television experience with Satelite broadcasters

Personalized package of channels as per consumer choice, pause TV shows, karaoke,
educational program for children

Changing
Source of
Contents

Live streaming of sports events, news online

Easily accessible large online repository of movies, songs, tv shows provide user
flexibility to watch as per their convenience
Web only contents BuzzFeed, ScoopWhoop
Social consumption of contents directed from social media which are shared/
referred by friends

TRENDS IN CONTENT DISCOVERY & ITS CONSUMPTION

http://www.businesswire.com/news/home/20141020006744/en/Adobe-Report-Shows-Online-TV-Consumption-38
8#.VNksPPmUfNs

 From couch potatoes to TV surfers. Internet is

increasing being use of for consumption of media. Also
its no longer limited to watching whats being aired,
people have a whole new alternate database of media
online.
With increasing trend of platform integration, it is not
just the consumers who demand characteristic media
(data). The content generators are also looking at the
development of omnipotent content development of
content for specific platforms with easy migration and
synchronization across platforms is becoming essential.
The TV industry is one such industry where the
standards are changed due to the impact of the
changing ecosystem. Innovations in storage, processing
& networking inside and outside home enabling time
and phase shift viewing enabling the consumers to
consume the content anytime, anywhere and on what
so ever platform they desire.
http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/
http://www.dtg.org.uk/projects/fitt_report4/FITT_final_report.pdf

 Also as consumption of the media

content on the go is becoming
more popular, there is a rise in
popularity of making short videos
available for consumption on
mobile devices such as
smartphones and tablets.
TV is now more like a complement
to tablet viewing. Hence for TV to
continue to be a source of content
consumption, there needs to be
an evolution in the viewing
experience such as social viewing
of cricket and soccer matches
(friends day spent together etc.)
http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/
E&Y 6 Trends that will change the TV industry (Future if Television) http://www.ey.com/Publication/vwLUAssets/EY_-_6_trends_that_will_change_the_TV_industry/$
FILE/EY-6-trends-that-will-change-the-TV-industry.pdf

The definition of content generators is becoming

blurred due to the increasing audience
involvement in content development via means
of social media channels (comments on Facebook
or tweets), reality shows, user generated content
such as the videos hosted on youtube. This leads
to an evolved storytelling process where the
audience is also playing the part of the script
writer to an extent.
With wider variety of entertainment channels
available, many media generators are more
inclined towards the serialization format with cliff
hangers at the end of each episode to keep the
consumers engaged. Also with smaller episode
size in comparison to prior times, there is less
binging on the content and is favourable to the
phase shift viewing.

Ericsson Consumerlab TV & Media: Identifying the needs of tomorrows video

consumers (Aug 2013)

http://socialnewsdaily.com/1185/infographic-revenue-from-user-generated-content-onsocial-media/

 With new platforms for the access of media, there

are new avenues for ad revenue generation. Rather
than generating revenue just from TVCs, not the
advertising agencies can employ digital marketing as
a tool and generate revenue from ads via Pay Per
Click, Cost Per Click, SEO (search Engine
Optimization), SEM (Search Engine Management) etc.
The content providers can themselves employ
different revenue models such as ad-supported,
subscription based consumption and pay-per-use
content monetization mechanisms. This is enabled
by consumers ability of content discovery and
bundling of content he/she wishes to consume.

http://socialnewsdaily.com/1185/infographic-revenue-from-user-generated-content-onsocial-media/

Partnerships and Alliances

Wi-fi alliance, tested for interoperability, industry standard security
protection and latest technology best user experience regardless of
brand.
Eg: MHL industry standards shifiting

4K UHD alliance TV manufacturers, movie studios and streaming

video services. Failure of 3D technology.
Trust us, we are taking the TV industry forward with 4K - Gartner Principal
Together we will ensure UHD content and devices are ready for the
mainstream, for a healthy UHD economy with the best possible content
delivered in the easiest and best way to consumers - Samsungs President of
visual display.

Replacement cycles move from large tube TVs to LCD, LED etc
requirement for HD.
Market shift might happen to UHD.

Strategic alliances content providers tie ups with set-top box

providers a positive move for TV industry to demonstrate its existence
and share.

Defining Parameters Mobility/

Hardware

Quality/
Experien
ce

Content
Consump
tion

Interoper
ability/
Software
features

Quality/
Experien
ce
Content
Consump
tion
pattern

Future of TV
Integration with other
devices
Apple TV Synchronization with mobile
device and PC
Smart Television - Operating System is
the key
Connect to internet directly for
accessing contents
Synchronize with mobile devices
requires cross platform support
Part of complete Smart Home Solution
Example: Samsung TV with Tizen OS
along with other Tizen supported home
appliances to provide a seamless
experience to users

Not a mere doze of everyday

entertainment Adding Luxury
to life
Bigger screen size, Home theater experience
Curved screen for better appearance of
depth bendable curve screen

Future Of TV
Upcoming Technological Advancements Organic Light Emitting Diode(OLED) require no backlight, thinner, better
contrast
"RGB OLED" or "Active Matrix OLED" (AMOLED) by Samsung
LG uses While OLED developed by Kodak

Ultra High Definition(UHD) - (3840 x 2160)pixel compared to (1920 x

1080) of HD
Television to be flaunted as a High Tech Gadget
Rolled Up Televisions by LG

a paper thin, 18-inch television panel

The panel has almost 1 million megapixels and can be rolled up into a cylinder
with a 2.4-inch diameter without affecting its high-definition display
https://www.youtube.com/watch?v=p--UoGsFFf0

Mirror Television by Toshiba - Looks like a mirror when it is off

THANK YOU.

References
http://tv.toptenreviews.com/standard/television-through-the-decade
s-and-the-ways-it-changed-our-world.htm
#
http://screencrave.com/2011-09-27/eight-ways-television-has-chang
ed-from-the-30s-to-today
/#
http://forwardthinking.pcmag.com/none/327657-4k-the-future-of-tv
http://abcnews.go.com/Technology/future-television-paper-thinrollable-lg/story?id=24520006
http://www.wsj.com/articles/SB100014241278873236355045782138
62226665122