Presentation on

Cement Marketing

Binani Cement Limited

By Gaurav joshi

Introduction of Company
Binani Cement Limited is the flagship subsidiary of Binani Industries Limited
(BIL), representing the Braj Binani Group. The cement business started
operations in 1997, in Sirohi District, Rajasthan with a 1.65 MTPA integrated
cement facility and a 25 MW captive power plant with technological support from
F. L. Smidth, Denmark and Larsen & Toubro Ltd.
The capacity was raised to 2.25 MTPA in 2005 through advanced in-house R&D and
de-bottlenecking and the Company was also certified to ISO 9001, ISO 14001 and
OHSAS 18001 within a short span from commencement of operation. This is an
achievement that clearly illustrates the management's commitment to quality,
efficiency, environment, health and safety. In 2008, a split-grinding unit at Neem Ka
Thana was commissioned, boosting the capacity in India to 6.25 MTPA.
Today, Binani Cement has established itself as one of the top companies in the
industry in terms of efficiency and performance. What truly sets Binani Cement apart
is its clear focus on the core attributes of quality, strength and reliability of the end
product. These have paid rich dividends and seen brand 'Binani' growing in
prominence and stature, poised to capture increasing market share globally.

Binani Cement Ltd. / Plants / India

Sirohi Rajasthan
The Binani Cement Plant in Pindwara, District Sirohi, Rajasthan is in close proximity to
the customers in the State and also caters extensively to markets in Gujarat,Punjab, U.P
Haryana and North Central Region. The Binani Cement plant was set up in April 1997
with an initial production capacity of 1.65 MTPA cement.The Company has two limestone
mines in village Amli and Thandiberi located at a distance of 2 Km and 7Km respectively
from the plant premises. Installed capacity of the Plant was increased to 4.85 MTPA
through modifications and de-bottlenecking
Clinker Grinding Unit, Neem Ka Thana
Clinker Grinding Unit, Neem Ka Thana is located at village Bhagega, Tehsil Neem Ka
Thana, District Sikar (Rajasthan). The plant lies in close proximity to the customers of
Eastern Rajasthan and nearby states of Northern India. The facility is well connected
by road and rail. The nearest railway station is Neem Ka Thana at about 7 Km. and
the nearest airport is at Jaipur, which is about 130 km. from the plant

Product Overview
Binani Cement Ltd. produces cement of two grades:
Grade 43 (OPC)
Grade 53 (OPC)
PPC (Portland Pozzolana Cement)
ORDINARY PORTLAND CEMENT-:OPC cement is made by heading a mixture of
limestone and clay or other materials of similar bulk composition and sufficient
reactivity ultimately to a temperature of 1450C. partial fusion occurs and nodules
of clinker are product. The clinker is mixed with a few present of gypsum and finely
ground to make the cement.
PORTLAND POZZOLANA CEMENT (PPC)
Portland pozzolana cement (PPC) is produced either by grinding together Portland
cement clinker and pozzolana with addition of gypsum or by intimately and uniformly
blending Portland cement and fine pozzolana. Fly ash, calcined clays are generally
used as pozzolanas for manufacture of Portland pozzolana cement.

Cement Capacity - Rajasthan

Qt. in MT

Years
103873.82

101983.42

82359.61

72764.70

Average Monthly Sale in Rajasthan

Monthly Average Dispatches Rajasthan

Dealers our back bone

Month wise Dispatches

Rajasthan
(2008-09)

Percentage Grade Wise

Dispatches (2008-09)
(Up to Oct., 08)

Jaipur Region

N.C.R.(Realization) 20082009

Grade Wise Average Sale in

Rajasthan