Value Cube and Business Innovatio

n
Witman Hung
BA(Hons) MBA MA LLM PhD FHKIoD FCMI FBCS FHKCS FiProA CITP

Chairman Emeritus, Y Elites Association

President , Internet Professional Association

AGENDA
1. What is value cube?
2. Value cube - to you, to your customers, to your c
ustomers' stakeholders
3. Innovation? Product / services, marketing , orga
nization and business model
4. Value cube concept to business innovation

Value Cube
Customer

You

Boss

Value3
What You Get? (Value)
What You Bring to the Boss?
(Value2)
To His Customer? (Value3)
WIIIFM (What Is In It For Me)?

Create Value The So What Test?

Will this help the
Company/Customer?
1. Increase Revenue ?
2. Decrease Cost

All other value should be able to be

converted into the above two (eg.
Customer Satisfaction, Image,
Efficiency etc)
Thats what really Matters!
Otherwise SO WHAT?

Our world has changed

Setting the scene - Changes in the Internet Age

The World is Flat
7x24x365
Jobs disappeared

Secretary, Reception etc

New Jobs
Content Manager/Web Master
On-line Community Manager etc
Changing way of working
Changing way of Competition
David & Goliath
Winner Takes All!

The Net Generation

Your Generation!
Internet is like TV and
Power
Always on-line
Virtual is Reality
Low Loyalty, Low Tolerance
High Flexibility, High
Innovation
New Way of Consumption
New Way of Working

Digital City

Equality

Connected

Green

Digital Community

Consensus Inclusive Participatory

11

Digital Enterprise in Big Data Era

Connected Collaborated Responsible

How long it takes to reach 50 Million Customer

s?

15 Years

http://www.youtube.com/watch?v=YmwwrGV_aiE

How long it takes to reach 50 Million

Customers?

4 Years

How long it takes to reach 50 Million

Customers?

9 Months

In 2013, Facebook has 1 billion users

Innovation & Creativity is the Key

Innovation

People

Products/Services

Organization

Business Models

Mr. Zhang Xiaoming, Director of Liaison Office of the Central People' s Gove
rnment of China in the HKSAR: "Hopefully, Hong Kong youths do not merely
benefit from innovation, but set high aims and have lofty aspirations towards
a wider horizon and long-term view. They can flourish in the new era of inno
vation by striving to be bold, creative visionaries as well as doers carrying out
actions."

Mrs. Carrie Lam Cheng Yuet Ngor, Acting Chief Executive of HKSAR: "The S
AR government fully supports diversity in employment to fully develop the m
ulti-faceted potentials of our youths. The government places importance on
developing the economy, because we are convinced that it is through sustain
ed economic development that deep-seated issues in society can be resolve
d."

People Innovation

Who is more innovative?

Innovation Index

Source: Chic Thompson, What a great Idea!, Harper Collins (2001) & Paul Iske, Know Com

A Whole New Mind

High Touch
High Concept

6 senses

Design

Story

Empathy

Play

A Happy
workforce makes
for a healthy
bottom line
Financial times

Meaning

Symphony

Business Model Innovation

Prosumer
Producer + Consumer
Creative + Consumer
Learn from your customer (e.g. Apple)
Mass customization
Open Innovation

Open Innovation

Business Models Innovation

Business Models Innovation

Virtual Cash and Internet

Games

Business Models Innovation

Business Models Innovation

Business Models Innovation

Vending Machine?

Slot Machine?

Applying Value3 in innovation

What ?
How ?
Why ?
Needs vs Wants. Cut the value
chain

THANK YOU!
witman.hung@gmail.com

FB: Witman hung