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AswathDamodaran
Aswath Damodaran
First Principles
Investinprojectsthatyieldareturngreaterthantheminimumacceptable
hurdlerate.
Thehurdlerateshouldbehigherforriskierprojectsandreflectthefinancingmix
usedownersfunds(equity)orborrowedmoney(debt)
Returnsonprojectsshouldbemeasuredbasedoncashflowsgeneratedandthe
timingofthesecashflows;theyshouldalsoconsiderbothpositiveandnegative
sideeffectsoftheseprojects.
Chooseafinancingmixthatminimizesthehurdlerateandmatchestheassets
beingfinanced.
Iftherearenotenoughinvestmentsthatearnthehurdlerate,returnthecashto
stockholders.
Theformofreturnsdividendsandstockbuybackswilldependuponthe
stockholderscharacteristics.
Objective:MaximizetheValueoftheFirm
Aswath Damodaran
where,
n=Lifeoftheasset
CFt=Cashflowinperiodt
r=Discountratereflectingtheriskinessoftheestimatedcashflows
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Equity Valuation
Thevalueofequityisobtainedbydiscountingexpectedcashflowsto
equity,i.e.,theresidualcashflowsaftermeetingallexpenses,tax
obligationsandinterestandprincipalpayments,atthecostofequity,
i.e.,therateofreturnrequiredbyequityinvestorsinthefirm.
t=n CFtoEquity
ValueofEquity =
t=1
(1+ k e )
where,
CFtoEquityt=ExpectedCashflowtoEquityinperiodt
ke=CostofEquity
Thedividenddiscountmodelisaspecializedcaseofequityvaluation,
andthevalueofastockisthepresentvalueofexpectedfuturedividends.
Aswath Damodaran
Firm Valuation
Thevalueofthefirmisobtainedbydiscountingexpectedcashflows
tothefirm,i.e.,theresidualcashflowsaftermeetingalloperating
expensesandtaxes,butpriortodebtpayments,attheweighted
averagecostofcapital,whichisthecostofthedifferentcomponents
offinancingusedbythefirm,weightedbytheirmarketvalue
proportions.
t=n
CFtoFirmt
t
t=1 (1+ WACC)
ValueofFirm =
where,
CFtoFirmt=ExpectedCashflowtoFirminperiodt
WACC=WeightedAverageCostofCapital
Aswath Damodaran
Expected Growth
Firm: Growth in
Operating Earnings
Equity: Growth in
Net Income/EPS
Cash flows
Firm: Pre-debt cash
flow
Equity: After debt
cash flows
Value
Firm: Value of Firm
Equity: Value of Equity
CF1
CF2
CF3
CF4
CF5
CFn
.........
Forever
Aswath Damodaran
Estimating Inputs:
I. Discount Rates
Criticalingredientindiscountedcashflowvaluation.Errorsin
estimatingthediscountrateormismatchingcashflowsanddiscount
ratescanleadtoseriouserrorsinvaluation.
Atanintutivelevel,thediscountrateusedshouldbeconsistentwith
boththeriskinessandthetypeofcashflowbeingdiscounted.
Thecostofequityistherateatwhichwediscountcashflowsto
equity(dividendsorfreecashflowstoequity).Thecostofcapitalis
therateatwhichwediscountfreecashflowstothefirm.
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Unlevered
Beta
1.25
1.50
0.90
1.10
0.70
1.09
D/ERatio Levered
Beta
20.92% 1.42
20.92% 1.70
20.92% 1.02
20.92% 1.26
59.27% 0.92
21.97% 1.25
Riskfree
Rate
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
Risk
Premium
5.50%
5.50%
5.50%
5.50%
5.50%
5.50%
Costof
Equity
14.80%
16.35%
12.61%
13.91%
12.31%
13.85%
DisneysCostofDebt(baseduponrating)=7.50%
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10
Equity
CostofEquity=
MarketValueofEquity=
Equity/(Debt+Equity)=
Debt
AftertaxCostofdebt=
MarketValueofDebt=
Debt/(Debt+Equity)=
13.85%
$50.88Billion
82%
7.50%(1.36)=
4.80%
$11.18Billion
18%
CostofCapital=13.85%(.82)+4.80%(.18)=12.22%
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11
To Equity
The Strict View
Dividends +
Stock Buybacks
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To Firm
The Broader View
Net Income
- Net Cap Ex (1-Debt Ratio)
- Chg WC (1 - Debt Ratio)
= Free Cashflow to Equity
EBIT (1-t)
- ( Cap Ex - Depreciation)
- Change in Working Capital
= Free Cashflow to Firm
12
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13
EBIT=$5,559Million
Capitalspending=$1,746Million
Depreciation=$1,134Million
IncreaseinNoncashWorkingcapital=$617Million
EstimatingFCFF
EBIT(1t)
+Depreciation
CapitalExpenditures
ChangeinWC
=FCFF
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$3,558
$1,134
$1,746
$617
$2,329Million
14
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Whenyoucannotestimatethefreecashfllowstoequityorthefirm,
theonlycashflowthatyoucandiscountisdividends.Forfinancial
servicefirms,itisdifficulttoestimatefreecashflows.ForDeutsche
Bank,wewillbediscountingdividends.
Ifafirmsdebtratioisnotexpectedtochangeovertime,thefreecash
flowstoequitycanbediscountedtoyieldthevalueofequity.For
Aracruz,wewilldiscountfreecashflowstoequity.
Ifafirmsdebtratiomightchangeovertime,freecashflowstoequity
becomecumbersometoestimate.Here,wewoulddiscountfreecash
flowstothefirm.ForDisney,wewilldiscountthefreecashflowto
thefirm.
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Net Income
Retention Ratio=
1 - Dividends/Net
Income
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Return on Equity
Net Income/Book Value of
Equity
Operating Income
Reinvestment
Rate = (Net Cap
Ex + Chg in
WC/EBIT(1-t)
Return on Capital =
EBIT(1-t)/Book Value of
Capital
17
gEPS =RetainedEarningst1/NIt1*ROE
=RetentionRatio*ROE
=b*ROE
Proposition 1: The expected growth rate in earnings for a company
cannotexceeditsreturnonequityinthelongterm.
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18
ROE
Retention Exp.
Forecast
Ratio
Growth ROE
Disney
24.95% 77.68% 19.38% 25%
Aracruz
2.22% 65.00% 1.44% 13.91%
DeutscheBank 7.25% 39.81% 2.89% 14.00%
ROE:ReturnonEquityformostrecentyear
ForecastedROE=ExpectedROEforthenext5years
Retention
Ratio
77.68%
65.00%
45.00%
Exp
Growth
19.42%
9.04%
6.30%
ForDisney,forecastedROEisexpectedtobeclosetocurrentROE
ForAracruz,theaverageROEbetween1994and1996isused,since1996
wasaabnormallybadyear
ForDeutscheBank,theforecastROEissetequaltotheaverageROEfor
Germanbanks
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ReinvestmentRateandReturnonCapital
gEBIT =(NetCapitalExpenditures+ChangeinWC)/EBIT(1t)*
ROC
=ReinvestmentRate*ROC
Proposition2:Nofirmcanexpectitsoperatingincometogrowover
timewithoutreinvestingsomeoftheoperatingincomeinnetcapital
expendituresand/orworkingcapital.
Proposition3:Thenetcapitalexpenditureneedsofafirm,foragiven
growthrate,shouldbeinverselyproportionaltothequalityofits
investments.
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NetCapExin1996=(17451134)
ChangeinWorkingCapital=617
EBIT(1taxrate)=5559(1.36)
ReinvestmentRate=(17451134+617)/(5559*.64)=34.5%
ForecastedReinvestmentRate=50%
ReturnonCapital=20%(Higherthanthisyears18.69%)
ExpectedGrowthinEBIT=.5(20%)=10%
Theforecastedreinvestmentrateismuchhigherthantheactual
reinvestmentratein1996,becauseitincludesprojectedacquisition.
Between1992and1996,addingintheCapitalCitiesacquisitiontoall
capitalexpenditureswouldhaveyieldedareinvestmentrateofroughly
50%.
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23
Estimatethefollowing:
Thereinvestmentrateforyourfirm
Theaftertaxreturnoncapital
Theexpectedgrowthinoperatingincome,basedupontheseinputs
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Apubliclytradedfirmpotentiallyhasaninfinitelife.Thevalueis
thereforethepresentvalueofcashflowsforever.
t = CFt
Value =
t
t = 1 (1+ r)
Sincewecannotestimatecashflowsforever,weestimatecashflows
foragrowthperiodandthenestimateaterminalvalue,tocapture
thevalueattheendoftheperiod:
t = N CF
t TerminalValue
Value =
N
t
(1 + r)
t = 1 (1 + r)
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25
Whenafirmscashflowsgrowataconstantrateforever,thepresent
valueofthosecashflowscanbewrittenas:
Value=ExpectedCashFlowNextPeriod/(rg)
where,
r=Discountrate(CostofEquityorCostofCapital)
g=Expectedgrowthrate
Thisconstantgrowthrateiscalledastablegrowthrateandcannotbe
higherthanthegrowthrateoftheeconomyinwhichthefirmoperates.
Whilecompaniescanmaintainhighgrowthratesforextendedperiods,
theywillallapproachstablegrowthatsomepointintime.
Whentheydoapproachstablegrowth,thevaluationformulaabovecan
beusedtoestimatetheterminalvalueofallcashflowsbeyond.
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Growth Patterns
Akeyassumptioninalldiscountedcashflowmodelsistheperiodof
highgrowth,andthepatternofgrowthduringthatperiod.Ingeneral,we
canmakeoneofthreeassumptions:
thereisnohighgrowth,inwhichcasethefirmisalreadyinstablegrowth
therewillbehighgrowthforaperiod,attheendofwhichthegrowthrate
willdroptothestablegrowthrate(2stage)
therewillbehighgrowthforaperiod,attheendofwhichthegrowthrate
willdeclinegraduallytoastablegrowthrate(3stage)
Theassumptionofhowlonghighgrowthwillcontinuewilldependupon
severalfactorsincluding:
thesizeofthefirm(largerfirm>shorterhighgrowthperiods)
currentgrowthrate(ifhigh>longerhighgrowthperiod)
barrierstoentryanddifferentialadvantages(ifhigh>longergrowthperiod)
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Assumethatyouareanalyzingtwofirms,bothofwhichareenjoying
highgrowth.ThefirstfirmisEarthlinkNetwork,aninternetservice
provider,whichoperatesinanenvironmentwithfewbarrierstoentry
andextraordinarycompetition.ThesecondfirmisBiogen,abio
technologyfirmwhichisenjoyinggrowthfromtwodrugstowhichit
ownspatentsforthenextdecade.Assumingthatbothfirmsarewell
managed,whichofthetwofirmswouldyouexpecttohavealonger
highgrowthperiod?
EarthlinkNetwork
Biogen
Botharewellmanagedandshouldhavethesamehighgrowthperiod
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Aswath Damodaran
GrowthPeriod StableGrowth
10years
5%(longterm
nominalgrowthrate
intheU.S.
5years
(2stage)
0years
5%:basedupon
expectedlongterm
Brazilianeconomy
5%:setequalto
nominalgrowthrate
29
Aswath Damodaran
HighGrowthFirmstendto
beaboveaveragerisk
paylittleornodividends
havehighnetcapex
earnhighROC(excessreturn)
havelittleornodebt
StableGrowthFirmstendto
beaveragerisk
payhighdividends
havelownetcapex
earnROCclosertoWACC
higherleverage
30
Startwiththefundamentals:
Profitabilitymeasuressuchasreturnonequityandcapital,instable
growth,canbeestimatedbylookingat
industryaveragesforthesemeasure,inwhichcaseweassumethatthisfirmin
stablegrowthwilllookliketheaveragefirmintheindustry
costofequityandcapital,inwhichcaseweassumethatthefirmwillstop
earningexcessreturnsonitsprojectsasaresultofcompetition.
Leverageisatoughercall.Whileindustryaveragescanbeusedhereas
well,itdependsuponhowentrenchedcurrentmanagementisandwhether
theyarestubbornabouttheirpolicyonleverage(Iftheyare,usecurrent
leverage;iftheyarenot;useindustryaverages)
Usetherelationshipbetweengrowthandfundamentalstoestimate
payoutandnetcapitalexpenditures.
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SustainablegrowthatDeutscheBank=ROE*RetentionRatio
=14%(.45)=6.30% {Iusedthenormalizednumbersforthis]
Costofequity=7.5%+0.94(5.5%)=12.67%.
CurrentDividendspershare=2.61DM
ModelUsed:
StableGrowth(Largefirm;Growthisclosetostablegrowthalready)
DividendDiscountModel(FCFEistoughtoestimate)
Valuation
ExpectedDividendsperSharenextyear=2.61DM(1.063)=2.73DM
ValueperShare=2.73DM/(.1267.063)=42.89DM
DeutscheBankwastradingfor119DMonthedayofthisanalysis.
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Stockistremendouslyovervalued:Thisvaluationwouldsuggestthat
DeutscheBankissignificantlyovervalued,givenourestimatesof
expectedgrowthandrisk.
DividendsmaynotreflectthecashflowsgeneratedbyDeutscheBank.
TheFCFEcouldhavebeensignificantlyhigherthanthedividends
paid.
Estimatesofgrowthandriskarewrong:Itisalsopossiblethatwe
haveunderestimatedgrowthoroverestimatedriskinthemodel,thus
reducingourestimateofvalue.
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ThecurrentearningspershareforAracruzCelluloseis0.044BR.
Theseearningsareabnormallylow.Tonormalizeearnings,weusethe
averageearningspersharebetween1994and1996of0.204BRper
shareasameasureofthenormalizedearningspershare.
ModelUsed:
Realvaluation(sinceinflationisstillindoubledigits)
2StageGrowth(Firmisstillgrowinginahighgrowtheconomy)
FCFEDiscountModel(DividendsarelowerthanFCFE:SeeDividend
section)
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Length
ExpectedGrowth
CostofEquity
HighGrowthPhase
5years
RetentionRatio*ROE
=0.65*13.91%=8.18%
5%+0.71(7.5%)=10.33%
(Beta=0.71;Rf=5%)
StableGrowthPhase
Forever,afteryear5
5%(RealGrowthRateinBrazil)
5%+1(7.5%)=12.5%
(Assumesbetamovesto1)
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Earnings
(CapExDepreciation)*(1DR)
Chg.WorkingCapital*(1DR)
FreeCashflowtoEquity
PresentValue
Terminal
BR0.222
BR0.042
BR0.010
BR0.170
BR0.154
BR0.243
BR0.046
BR0.011
BR0.186
BR0.152
BR0.264
BR0.050
BR0.012
BR0.202
BR0.150
BR0.288BR0.314BR0.330
BR0.055BR0.060BR0.052
BR0.013BR0.014BR0.008
BR0.221BR0.241BR0.269
BR0.149BR0.147
ThepresentvalueiscomputedbydiscountingtheFCFEatthecurrent
costofequityof10.33%.
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Theterminalvalueattheendofyear5isestimatedusingtheFCFEin
theterminalyear.
TheFCFEinyear6reflectsthedropinnetcapitalexpendituresafteryear
5.
TerminalValue=0.269/(.125.05)=3.59BR
ValueperShare=0.154+0.152+0.150+0.149+0.147+3.59/1.10335
=2.94BR
Thestockwastradingat2.40BRinSeptember1997.
Thevaluepershareisbaseduponnormalizedearnings.Totheextent
thatitwilltakesometimetogettnormalearnings,discountthisvalue
persharebacktothepresentatthecostofequityof10.33%.
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Disney Valuation
ModelUsed:
CashFlow:FCFF(sinceIthinkleveragewillchangeovertime)
GrowthPattern:3stageModel(eventhoughgrowthinoperatingincome
isonly10%,therearesubstantialbarrierstoentry)
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39
HighGrowthPhase
TransitionPhase
5years
5years
StableGrowthPhase
Foreverafter10years
Revenues
PretaxOperatingMargin
TaxRate
36%
ReturnonCapital
20%(approximately1996level) Declineslinearlyto16%
StableROCof16%
WorkingCapital
5%ofRevenues
5%ofRevenues
36%
5%ofRevenues
36%
ReinvestmentRate
50% of aftertax operating Declinesto31.25%asROCand 31.25% of aftertax operating
(NetCapEx+ WorkingCapital income;Depreciationin1996 is growthratesdrop:
income; this is estimated from
Investments/EBIT)
$1,134million,andis assumed ReinvestmentRate=g/ROC
thegrowthrateof5%
togrowatsamerateasearnings
Reinvestmentrate=g/ROC
ExpectedGrowthRateinEBIT
Debt/CapitalRatio
18%
Increaseslinearlyto30%
RiskParameters
Beta=1.25,ke =13.88%
CostofDebt=7.5%
(LongTermBondRate=7%)
Aswath Damodaran
Stabledebtratioof30%
40
2
10%
3
10%
4
10%
5
10%
6
10%
7
9%
8
8%
9
7%
10
6%
5%
$18,739 $20,613 $22,674 $24,942 $27,436 $30,179 $32,895 $35,527 $38,014 $40,295 $42,310
29.67%
29.67%
29.67%
29.67%
29.67%
29.67%
30.13%
30.60%
31.07%
31.53%
32.00%
EBIT
$5,559 $6,115 $6,726 $7,399 $8,139 $8,953 $9,912 $10,871 $11,809 $12,706 $13,539
EBIT(1t)
$3,558 $3,914 $4,305 $4,735 $5,209 $5,730 $6,344 $6,957 $7,558 $8,132 $8,665
+Depreciation
$1,134 $1,247 $1,372 $1,509 $1,660 $1,826 $2,009 $2,210 $2,431 $2,674 $2,941
CapitalExp.
$1,754 $3,101 $3,411 $3,752 $4,128 $4,540 $4,847 $5,103 $5,313 $5,464 $5,548
ChangeinWC $94 $94 $103 $113 $125 $137 $136 $132 $124 $114 $101
=FCFF
ROC
$1,779 $1,966 $2,163 $2,379 $2,617 $2,879 $3,370 $3,932 $4,552 $5,228 $5,957
20%
Reinv.Rate
Aswath Damodaran
20%
20%
20%
20%
20%
19.2%
18.4%
17.6%
16.8%
16%
50%
50%
50%
50%
50% 46.875%
43.48%
39.77%
35.71%
31.25%
41
CostofEquity
CostofDebt
10
13.88% 13.88% 13.88% 13.88% 13.88% 13.60% 13.33% 13.05% 12.78% 12.50%
4.80%
4.80%
4.80%
4.80%
4.80%
4.80%
4.80%
4.80%
4.80%
4.80%
DebtRatio
18.00% 18.00% 18.00% 18.00% 18.00% 20.40% 22.80% 25.20% 27.60% 30.00%
CostofCapital
12.24% 12.24% 12.24% 12.24% 12.24% 11.80% 11.38% 10.97% 10.57% 10.19%
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Theterminalvalueattheendofyear10isestimatedbaseduponthe
freecashflowstothefirminyear11andthecostofcapitalinyear11.
FCFF11=EBIT(1t)EBIT(1t)ReinvestmentRate
=$13,539(1.05)(1.36)$13,539(1.05)(1.36)(.3125)
=$6,255million
Notethatthereinvestmentrateisestimatedfromthecostofcapitalof
16%andtheexpectedgrowthrateof5%.
CostofCapitalinterminalyear=10.19%
TerminalValue=$6,255/(.1019.05)=$120,521million
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Year
FCFF
TermValue
10
$1,966 $2,163 $2,379 $2,617 $2,879 $3,370 $3,932 $4,552 $5,228 $5,957
120,521
PresentValue
$1,752 $1,717 $1,682 $1,649 $1,616 $1,692 $1,773 $1,849 $1,920 42,167
CostofCapital
12.24% 12.24% 12.24% 12.24% 12.24% 11.80% 11.38% 10.97% 10.57% 10.19%
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TheFCFFandcostsofcapitalareprovidedforall10years.Confirm
thepresentvalueoftheFCFFinyear7.
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Aswath Damodaran
$57,817million
$0(almostnononoperatingcash
$11,180million
$46,637million
675.13
$69.08
46
Disney: A Valuation
Cashflow to Firm
EBIT(1-t) :
3,558
- Nt CpX
612
- Chg WC
617
= FCFF
2,329
57,817
- 11,180= 46,637
Per Share: 69.08
1,966
Reinvestment Rate
50.00%
2,163
2,379
2,617
Expected Growth
in EBIT (1-t)
.50*.20 = .10
10.00 %
Return on Capital
20%
Stable Growth
g = 5%; Beta = 1.00;
D/(D+E) = 30%; ROC=16%
Reinvestment Rate=31.25%
Cost of Equity
13.85%
Riskfree Rate :
Government Bond
Rate = 7%
Cost of Debt
(7%+ 0.50%)(1-.36)
= 4.80%
Beta
1.25
Aswath Damodaran
Transition
Beta drops to 1.00
Debt ratio rises to 30%
Weights
E = 82% D = 18%
Risk Premium
5.5%
Firms D/E
Ratio: 21.95%
Historical US
Premium
5.5%
Country Risk
Premium
0%
47
Return on Capital
20.00%
Current
EBIT(1-t) =
$3,558 million
Transition to
stable growth
inputs
Aswath Damodaran
Year
1
2
3
4
5
6
7
8
9
10
Reinvestment Rate
50%
EBIT(1t)
$3,914
$4,305
$4,735
$5,209
$5,730
$6,344
$6,957
$7,558
$8,132
$8,665
Reinvestment
$1,947
$2,142
$2,356
$2,343
$2,851
$2,974
$2,762
$3,006
$2,904
$2,708
FCFF
TerminalValue PV
$1,966
$1,752
$2,163
$1,717
$2,379
$1,682
$2,866
$1,649
$2,879
$1,616
$3,370
$1,692
$4,196
$1,773
$4,552
$1,849
$5,228
$1,920
$5,957 $120,521 $42,167
ValueofDisney= $57,817
ValueofDebt= $11,180
=ValueofEquity $46,637
ValueofDisney/share= $69.08
Debt::
Default Risk
Cost of Capital
12.22%
In stable growth:
Reinvestment Rate=31.67%
Return on Capital = 16%
Beta = 1.00
Debt Ratio = 30.00%
Cost of Capital = 10.19%
48
Relative Valuation
Inrelativevaluation,thevalueofanassetisderivedfromthepricing
of'comparable'assets,standardizedusingacommonvariablesuchas
earnings,cashflows,bookvalueorrevenues.Examplesinclude
Price/Earnings(P/E)ratios
andvariants(EBITmultiples,EBITDAmultiples,CashFlowmultiples)
Price/Book(P/BV)ratios
andvariants(Tobin'sQ)
Price/Salesratios
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49
P0
DPS1
r gn
GordonGrowthModel:
Dividingbothsidesbytheearnings,
P0
PayoutRatio * (1 g n )
PE =
EPS 0
rg
n
Dividingbothsidesbythebookvalueofequity,
P0
ROE * PayoutRatio * (1 g n )
PBV =
BV 0
rg
Ifthereturnonequityiswrittenintermsoftheretentionratioandthe
expectedgrowthrate
P0
ROE gn
PBV =
BV 0
rg
DividingbytheSalespershare,
P0
ProfitMargin * PayoutRatio * (1 g n )
PS =
Sales 0
rg
n
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50
Aswath Damodaran
PE
10.4
11.9
12.1
15.8
20.2
20.8
22.6
25.8
27.9
29.5
32.9
33.1
48.4
22.19
ExpectedGrowth
7.00%
12.00%
18.00%
20.00%
15.00%
17.00%
13.00%
23.00%
18.00%
20.00%
28.00%
36.00%
25.00%
18.56%
PEG
1.49
0.99
0.67
0.79
1.35
1.22
1.74
1.12
1.55
1.48
1.18
0.92
1.94
1.20
51
BaseduponthePEratio,isDisneyunder,overorcorrectlyvalued?
UnderValued
OverValued
CorrectlyValued
BaseduponthePEGratio,isDisneyundervalued?
UnderValued
OverValued
CorrectlyValued
Willthisvaluationgiveyouahigherorlowervaluationthanthe
discountedCFvalutaion?
Higher
Lower
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Assumethatyouarereadinganequityresearchreportwhereabuy
recommendationforacompanyisbeingbaseduponthefactthatits
PEratioislowerthantheaveragefortheindustry.Implicitly,whatis
theunderlyingassumptionorassumptionsbeingmadebythisanalyst?
Thesectoritselfis,onaverage,fairlypriced
Theearningsofthefirmsinthegrouparebeingmeasuredconsistently
Thefirmsinthegroupareallofequivalentrisk
Thefirmsinthegroupareallatthesamestageinthegrowthcycle
Thefirmsinthegroupareofequivalentriskandhavesimilarcash
flowpatterns
Alloftheabove
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First Principles
Investinprojectsthatyieldareturngreaterthantheminimumacceptable
hurdlerate.
Thehurdlerateshouldbehigherforriskierprojectsandreflectthefinancingmix
usedownersfunds(equity)orborrowedmoney(debt)
Returnsonprojectsshouldbemeasuredbasedoncashflowsgeneratedandthe
timingofthesecashflows;theyshouldalsoconsiderbothpositiveandnegative
sideeffectsoftheseprojects.
Chooseafinancingmixthatminimizesthehurdlerateandmatchestheassets
beingfinanced.
Iftherearenotenoughinvestmentsthatearnthehurdlerate,returnthecashto
stockholders.
Theformofreturnsdividendsandstockbuybackswilldependuponthe
stockholderscharacteristics.
Objective:MaximizetheValueoftheFirm
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