Académique Documents
Professionnel Documents
Culture Documents
II
Brand Identity
Theattributes which the owner wants
to communicate to the customer
Brand IMAGE ??
Brand Names
Descriptive –bitter lemon
Associative –sensodyne
Freestanding -panteen
Branding
brand
Make a list of its brand elements
Difference.
Brand Equity
Choosing brand elements
Brand Elements / identity –( name, logo,
slogan, packaging, symbol etc)
Designing Holistic Marketing
Activities
1 Google 1 , 00 , 039
2 Microsoft 76 , 249
4 IBM 66 , 622
5 McDonald's 66 , 575
6 Apple 63 , 113
8 GE ( General 59 , 793
Electric )
9 Vodafone 53 , 727
10 Marlboro 49 , 460
Managing Brand Equity
Brand valuation
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