www.foxyeve.

com

Introduction
About us
Foxyeve is an designer brand for women footwear in India,which
provides most sort after and exotic range of high fashion footwear for
fashion freaked, forward looking & free thinking women. Our brand is
an epitome of grace, elegance, sensuality & poise. Shoes are
specially designed and crafted to illuminate a women's inner
character, mood & feminity.

What We Are Offering:

Foxyeve offers high end fashion footwear to fashion freaked, forward looking and free
thinking women. Our brand is an epitome of grace, sensuality, elegance and poise. Our
online shop is stocked with handpicked vintage and a highly curated selection of
upcoming trendy footwear, giving you a truly breathtaking experience that simply
redefines fashion.

Our Vision:
Our vision serves as the framework for our Roadmap in this Shoe Industry and guides
every aspect of our business by describing what we need to accomplish in order to
continue achieving sustainable, quality growth. We look forward to continue to grow in
footwear industry and offer best value, highest degree of satisfaction to our customers.

Why Foxyeve?
Wide variation & exclusivity of designs in every heel, wedges, flat,
bridal category
.
Foxyeve's main focus will be on bridal footwear as no one is doing
this business in country.
Introduction of company owned company operated showrooms.
Full Sales support to every franchise.
Introducing shoe & bag spa (laundry) service which is first of its
kind in whole country by an footwear company.
Provide training & recruitment of staff in the outlet.
Competitive margins to every franchise in order to retain trust &
confidence of the franchise and to sustain the franchise for longer
period of time.
Customer facilitation until transaction is completed using live chat,
dedicated

Product Portfolio

Foxyeves Business Model

Foxyeve is a mix of both online and offline physical platform
for selling high fashion ladies footwear.
Online customers would have choice of making payment
through debit cards, credit cards & internet banking .
Foxyeve also offers pay on delivery service at customers
door step.
Foxyeve

Foxy Location

Unit
Franchisee

Franchise

Store/
Wholesellers

Online
Trading
Portal

Corporates,
Referral agents,
institutions

On-line
customer
s

Foxyeves Roadmap to
Success
Goals of Foxyeve Foxyeve plans to open its own 5 company owned company
operated stores in punjab region by end of october month in
Chandigarh, Jalandhar. Patiala, Amritsar & Ludhiana.
Foxyeve is planning to open 35 franchise across pan india in
major cities by the end of this finacial year.

Secret To Our Success Part-1

O Model of company in Punjab Region

Product Sheet
Total Number of Styles in 1 coco model
Total Number of Pairs ( No of Styles X 24
Pairs)

90
2160

Cost of 1 COCO model (USD)

Average Cost of 1 Pair

$23

Total Cost of 2160 Pairs

$49,680

Infrastructure Cost

$15,873

Rent & Electricity

$4207

Staffing

$619

Miscellaneous

$317

Total Cost

$70696

Revenue Sheet (USD)

Average Selling Price of 1 Pair
Revenue from 2160 Pairs ( 2160 x
61)

Profit Sheet (USD)

Total Cost of 1 COCO Model
Total Revenue of 1 COCO Model
Profit of 1 COCO Model
Profit for 5 COCO Model

$61
$1,31,760

Break Even Point: In order to achieve break-even point, a Franchise

$70,696
to sell only 1160 pairs out of 2160 pairs of Total Stock
$1,31,760
$61,064
Please note stock will be changed after every 2-3 months
$3,05,320

Secret To Our Success Part-2

Target cities for Franchise
across PAN IndiaNew Delhi
Srinagar
Amritsar
Jaisalmer
Jaipur
Agra
Ahmadabad
Mumbai
Calcutta
Nagpur
Hyderabad
Panaji
Banglore
Cochin
Pondicherry
Chennai
Imphal
Kanpur

Secret To Our Success Part-2

Foxyeves Franchise FeesContd.
FRANCHISE : To start up an franchise $ 11905 USD is required which will ensure
profitable margins to the franchise.
A person or a company representing our franchise will take pleasure in representing the
allocated area and in return give
sale commitment as per company policies. Shop/Store is mandatory for investing in
franchise. And the total investment
would be $ 31747 USD. Also they will be given the right to develop franchise network or
retail outlets. Foxyeve will provide
back-end support and training to all franchisees and to further gear up it will help them
in setting online portal
(e-commerce store) on foxyeve.com.
UNIT FRANCHISE : with an franchise $ 2778 USD is required a person can start a new
business in which foxyeve will provide back-end support and training to all unit
franchises & to further gear up it will help them in setting up their online portal (Ecommerce store) on foxyeve.com which will help them generate additional profitable
revenues.

What gives us confidence

One of most prolific advantage we are having is our product

range. As per our market survey, major players in India like
Catwalk, Metro, Heelz etc does not have this much of
exclusivity.
We have competitive edge over our competitors in price
mix. Competitive pricing along with superior quality are our
major factor to drive us through.
Unit franchise is our main strong concept in which common
household person can operate our brands product & will
increase our sale along with quick promotion of our brand
across Pan India.
Shoe & Bag laundry service will provide an extra boon to
our brand name as no one is doing this in the country.
Stock replenishment is our biggest asset as we will keep
changing our stock after every 2 month. This will provide an
edge to our brand against our competitors.
Companys online and offline model for selling its product is
first ever idea ever been introduced in the country by any
footwear company.
Response which we are getting from the market is
phenomenal. We have approximately 50000 thousand likes
on Facebook. Our Alexa Ranking in the country is 25000.

Whats in it for the Franchise?

Foxyeve - value proposition to franchise, Super
Stockiest, Whole sellers etc.:
Introduction of new and exclusive designs after every 3 months.
Lucrative margins to franchise.
Low investment & Competitive pricing.
Additional footfall and sell opportunities.
Training to staff member about footwear & Company owned Billing
Software.
Monthly Review meeting with concerned parties.

After Sale services like change of footwear or repair in case of any

quality problem.

Customer Profile

Franchise

Unit Franchise

Super Stockiest

Page -3 Models/Business Women

Whole sellers/Traders

Fashion Sophistic Females/ Kitty Party Women

College Girls/ High School Girls

1.

Customer Profile Referral

Educational Institutions
Associates

2. Corporate and SMEs

3. Fashion Magazines
4. Beauty Parlor/Club Parties
5. Online promotion
6. Referral agents Individuals
7. Paid Ads in Leading Daily Newspaper
8. Events & Seminar

Revenue Sources
Revenue sources for Foxyeve:

Revenues from sales of footwear through online & offline model.

Revenues from Franchise, Coco Model & Online portal.

Revenues from shoe & bag spa services & customized shoe option.

Revenues from the non refundable security in acquiring the

franchise of our brand.

Revenues from exports of footwear to various countries like UK,

USA, Nepal & various European countries.

Revenue from Trading of footwear to various footwear designer

across country.

Analytical View of Cost, Revenue &

Profit Sheet
(Monthlys Turnover
Franchise)
Cost for 1 Franchise (USD)
Average Cost of 1 Pair

Product Sheet

Total Number of Styles in 1 franchise

Total Number of Pairs ( No of Styles X 24 Pairs)

Total Cost of 2160 Pairs

$49,680

Infrastructure Cost

$15,873

Rent & Electricity

90

2160

$23

$4207

Staffing

$619

Miscellaneous

$317

Total Cost

$70,696

Profit Sheet (USD)

Revenue Sheet (USD)

Average Selling Price of 1 Pair

Revenue from 2160 Pairs ( 2160 x 61)

$61

$1,31,760

Total Cost of 1 Franchise

$70,696

Total Revenue of 1 Franchise

$131,760

Profit of 1 Franchise(USD)

$61,064

Less-Franchises Margins(35%)

$21,372

Net profit of Foxyeve

$39,692

Profit from 5 Franchise

$1,98,460

Profit from 35 Franchise

$13,89,220

Even Point: In order to achieve break-even point, a Franchise needs to sell only 1160 pairs out of 2160
tock.
note stock will be changed after every 3 months

Analytical View of Cost, Revenue &

Profit Sheet
(Monthlys Turnover Online Portal)
Cost Sheet(USD)

Product Sheet

Average Cost of 1 Pair

Total Number of Styles

Total Number of Pairs ( No of Styles X 12 Pairs)

90

1080

Revenue from 1080 Pairs ( 1080 x 61)

Total Cost of 1080 Pairs

$24,840

Total Cost

$24840

Profit Sheet (USD)

Revenue Sheet (USD)

Average Selling Price of 1 Pair

$23

$61
$65,880

Total Cost

$24,840

Total Revenue

$65,880

Profit

$41,040

Even Point: In order to achieve break-even point, a Franchise needs to sell only 407 pairs out of 1080
tock.
note stock will be changed after every 2-3 months

Analytical View of Cost, Revenue &

Profit Sheet
(Annual Turnovers Franchise)

Cost of 1 Franchise (USD)

Average Cost of 1 Pair

Product Sheet

Total Number of Styles in 1 year

Total Number of Pairs ( No of Styles X 24 Pairs)

Total Cost of 8640 Pairs

360

8640

$23
$1,98,720

Infrastructure Cost

$15,873

Rent & Electricity

$50,484

Staffing

$7428

Miscellaneous

$3804

Total Cost

$2,76,309

Profit Sheet (USD)

Revenue Sheet (USD)

Average Selling Price of 1 Pair

Revenue from 8640 Pairs ( 8640 x 61)

$61

$5,27,040

Total Cost of 1 Franchise

$2,76,309

Total Revenue of 1 Franchise

$5,27,040

Profit of 1 Franchise(USD)

$2,50,731

Less- Franchises Margin(35%)

$87,754

Net Profit

$1,62,976

Profit from 5 Franchise

$8,14,880

Profit from 35 Franchise

$57,04,160

Even Point: In order to achieve break-even point, a Franchise needs to sell only 4530 pairs out of 8640
tock.

Analytical View of Cost, Revenue &

Profit Sheet
CostCOCO
of 1 COCO
Model (USD)
(Annual Turnovers
Model)
Average Cost of 1 Pair

Product Sheet

Total Cost of 8640 Pairs

Infrastructure Cost

Total Number of Styles in 1 year

Total Number of Pairs ( No of Styles X 24 Pairs)

Rent & Electricity

360

8640

$23
$1,98,720
$15,873
$50,484

Staffing

$7428

Miscellaneous

$3804

Total Cost

$2,76,309

Profit Sheet (USD)

Revenue Sheet (USD)

Average Selling Price of 1 Pair

Revenue from 8640 Pairs ( 8640 x 61)

$61

$5,27,040

Total Cost

$2,76,309

Total Revenue

$5,27,040

Profit USD)

$2,50,731

Profit for 5 Coco Model

$12,53,655

Profit for 35 Coco Model

$87,75,585

Even Point: In order to achieve break-even point, a Franchise needs to sell only 4530 pairs out of 8640
tock.

Analytical View of Cost, Revenue &

Profit Sheet
(Annual Turnovers Online Portal)
Cost Sheet(USD)

Product Sheet

Average Cost of 1 Pair

Total Number of Styles in 1 year

360
Total Cost of 4320 Pairs

Total Number of Pairs ( No of Styles X 12 Pairs)

4320

Revenue from 4320 Pairs ( 4320 x 61)

Total Cost

$99,360
$99,360

Profit Sheet (USD)

Revenue Sheet (USD)

Average Selling Price of 1 Pair

$23

$61
$2,63,520

Total Cost

$99,360

Total Revenue

$2,63,520

Profit

$1,64,160

Even Point: In order to achieve break-even point, online portal needs to sell only 1630 pairs out of 432
tock.

Foxyeves Total Profit

Profit Sheet (USD)

Total Profit from Online Portal

$1,64,160

Total Profit from Franchise

$1,62,976

Total Profit from Coco Model

$2,50,731

Total Profit

$5,77,867

Investments
Requirement
In order to execute plans & to generate above
mentioned revenues & profits, Foxyeve needs
investment of around $ 1.5 million USD.

Market Size of Footwear Industry

The Indian footwear market is at

Indian footwear industry to reach

Rs 38,700 crore by 2015
As per ASSOCHAM; growing at a compound annual growth
rate (CAGR) of about 15 percent, the Indian footwear
industry is likely to reach approximately Rs 38,700
crore by 2015 from the current level of around Rs
22,000 crore.
On the contrary, the global footwear market which is
growing at a CAGR of about 5 percent is currently estimated
at approximately Rs 10.15 lakh crore and is likely to
reach Rs 12.34 lakh crore by 2015.
The domestic footwear market is driven by growing fashion
consciousness together with increased disposable income
among Indias urban middle class which contributes about 45
percent of overall footwear market making India the
second largest global producer of footwear across
varied segments after China. Low production cost,
abundant availability of raw material, ever-evolving retail
ecosystem, buying patterns and a huge consumption market
are certain basic features that set apart the Indian footwear
market.
Indian consumers have become more fashion and brand
conscious and due to fast changing fashion trends young
professionals tend to update their footwear collection every

Indian footwear industry to reach Rs 38,700

crore by 2015 (contd)
India produces nearly 300 crore pairs of footwear annually, exports
over 10 percent and accounts for about 15 percent of annual
global footwear production which is over 2,000 crore. Driven by
larger penetration into tier II and III cities and growing rural market,
various premium footwear brands are entering Indias non-metro market
which holds enormous growth potential and accounts for about 55
percent of the overall footwear industry.
Indian footwear market is dominated by mens segment which
accounts for about 55 percent followed by ladies and kids
segment which account for around 30 and 15 percent,
respectively.
Nearly 70 percent of the labour-intensive footwear industry in
India is in the unorganised sector and employs about 15 lakh people,
majority of whom are rural artisans, cottage and household units, while
the organised sector accounts for remaining 30 percent and employs
over 5 lakh people.
Most of the footwear brands have exclusive outlets and account
for about 55 percent of the footwear market while multi-brand
retail outlets account for about 30 percent. In the non-leather
footwear segment, there is huge demand for slippers as they are
cheap, convenient and suit the needs of the rural consumer as it can be
used as a multi-purpose footwear. Rural India accounts for about 60
percent of slippers manufactured in Indian footwear market.
Online shoe shopping is a fast emerging segment in terms of

Franchising Ecosystem in India

Franchising in India: Market Size

&
Growth
The rapidly growing franchise industry in India said to be

Changing Franchising Scenario

Developing
Franchising
Market:

Nascent
Franchising
Market :

Franchisees seeking
for more options

Companies gearing
up for Franchising
by aligning their
various functions

2010

2000

p
ea
L
f
deo
a
c
De

Early stage of Franchising

Franchising confused with
distribution
Predominantly Education & IT
franchising

Survival of the
Fittest:

2015

Focus will be on unique

offerings
Consolidation will be
the real opportunity
360 change in franchising scenario
Emergence of new segments/industries
Evolution of holistic approach towards
franchising

Emergence of new sectors

Sector Wise Franchising
Activity
10%

17%

1%
1%
3%
2%
2%

2%
10%

5%

6%
7%
7%

27%

Food & Beverage

Apparel

Education& Training

Beauty & Saloon

Health & Fitness

IT Training Services

Footwear

Books/Music/Stationery

Business Services

Furniture & Furnishing

Gems & Jewellery

Courier & Cargo

Travel and tours

Other(Retail & Service)

Footwear(5%)

Franchising as a tool to growth

Franchisor

Strategic Focus

Franchising

ENABLE
R

Franchisee

Operational Focus

A large majority (72 per cent)

franchisee agree they would
recommend their franchise business
to prospective franchisees*

Top 3 Reasons to Franchise

Time

THANK YOU
Foxyeve Designs Pvt. Ltd
SCO 61, Level- II, Sector 32 C,
Chandigarh. 160030
Tel: 0172-4648675
+91 9815048888
apsr@foxyeve.com
www.foxyve.com