SAMPLING

Meaning of sampling
The process of testing some data
based on a small sample is called
sampling.
Eg: From a cup of tea, a tea-taster
determines the quality of the brand of tea.

Definition of sampling
Sampling is the process by which inference is
made to the whole by examining a part.

THE PURPOSE OF
SAMPLING
The purpose of sampling is to provide
various types of statistical information of a
qualitative or quantitative nature about the
whole by examining a few selected units.

ADVANTAGES OF
SAMPLING
Greater economy
Greater scope
It takes less time

LIMITATIONS OF
SAMPLING
Errors due to sampling may be high for
small administrative areas.
Sampling may not be feasible for problems
that require very high accuracy.

TYPES OF SAMPLING
1. Probability sampling:
.
.
.
.

Simple Random Sampling

Stratified Random Sampling
Systematic Random Sampling
Cluster Or Multistage Sampling

2. Non-probability sampling:

Convenience/ opportunity sampling.

Purposive/ judgemental sampling
Quota sampling
Snowball sampling

 SIMPLE RANDOM SAMPLING:

In which each and every item has an
equal chance of selection.

SYSTEMATIC RANDOM SAMPLING:

In which one or two items are selected
randomly, but other items are selected by
adding the average sampling interval to the item
selected randomly.

STRATIFIED RANDOM SAMPLING:

It is the process of segregating the population
into groups and select by systematic sampling
method from each strata or cell.

 CLUSTER SAMPLING:
The population is divided into clusters like
families and then simple random sampliing is
applied.

 CONVENIENCE SAMPLING:
The process of including whoever happens to be
available at the time.
It also called accidental or haphazard
sampling

 JUDGEMENTAL SAMPLING:
The process whereby the researcher selects a
sample based on experience or knowledge of the
group to be sampled.
It is also called purposive sampling

 QUOTA SAMPLING:
The process whereby a researcher gathers data
from individuals possessing identified
characteristics and quotas.
For example, an interviewer may be told to sample 200
females and 300 males between the age of 45 and 60.

 SNOWBALL SAMPLING:
The sampling procedure in which the initial
respondents are chosen by probability or nonprobability methods, and then additional
respondents are obtained by information
provided by the initial respondents

STEPS IN SAMPLING PROCESS

STEP 1:
STEP 2:
STEP 3:
STEP 4:
STEP 5:
STEP 6:
STEP 7:

Define the target population

Identify the sampling frame
Specifying the sampling unit.
Selection of the sampling method.
Determination of sample size.
Specifying the sampling plan.
Selecting the sample.